Since Huawei was suppressed by the United States, the domestic mobile phone market has been hit by Apple, and in the eyes of the outside world, without Huawei's containment, Apple's leading position in China's mobile phone market will be further consolidated. But what is surprising is that Xiaomi has stepped up at a critical moment, and through continuous R&D investment and innovation, it has brought a huge threat to Apple's position in the industry.
In the second half of this year, the pattern of China's mobile phone market has undergone significant changes. Apple is facing the challenge of the Xiaomi 14 series, and its supremacy seems to be starting to falter. Recently, the authoritative research agency BCI announced the sales of mobile phones in China in November, indicating that the era of Apple's dominance is coming to an end. In the new market environment, Apple, Xiaomi, and Huawei are three giants, and the competition is becoming more and more fierce.
Although Apple's share of the Chinese mobile phone market still remains the first, reaching 211%, but under the squeeze of Huawei and Xiaomi, Apple's share of China's high-end mobile phone market exceeded 20% year-on-year**. This data reveals that Apple's dominant position in the high-end market is being challenged, and its market share is showing a downward trend.
Xiaomi, on the other hand, in November with 524The outstanding results of 30,000 new machine activations ranked first in China, with a year-on-year increase of 441%。This is the fifth consecutive week that Xiaomi has maintained a year-on-year growth of more than 40%, showing its strong performance in the domestic market. Xiaomi returned to the first place in domestic brands and took over the baton from Huawei. The rise of Xiaomi is not only a competition for Apple's market share, but also a redefinition of the domestic mobile phone market.
In addition, Huawei has also begun to recover in the high-end mobile phone market, regaining a 14% share, ranking fourth. This sends a positive signal that Huawei phones are gradually returning, and the future is full of expectations. Huawei's return will further intensify the competition in the domestic mobile phone market, but it will also bring more opportunities and development space.
In terms of high-end market share, the top three players in the 4K+ market are Apple, Huawei, and Xiaomi. The total share of these three brands is nearly 90%, showing their strong competitiveness in the high-end market. As long as domestic mobile phone manufacturers can launch excellent products, they do not have to be afraid of competition with iPhone. This is a new beginning, and I hope that domestic mobile phone manufacturers can make persistent efforts to lead domestic phones to a higher level.
It is worth mentioning that with the whole ecosystem of people, cars and homes brought by Xiaomi 14 and Xiaomi surging OS, more and more iOS users have begun to switch to the Xiaomi camp. The data shows that 45% of Xiaomi's smart ecological users come from Apple. It is clear that Apple's dominant position is being challenged by domestic mobile phone brands such as Xiaomi 14 series and Huawei, and the new market environment also brings more opportunities for Chinese companies.
In this highly competitive market, domestic mobile phone manufacturers need to continue to innovate and improve product quality and service levels to cope with the growing market competition pressure. At the same time, consumers also need to have a more rational consumption concept and choose products that suit them. Only in this way can we achieve the healthy development of the domestic mobile phone market and promote the continuous rise of China's mobile phone industry.