According to BCI data, the change in domestic smartphone sales in November is still quite large: Apple is still strong, leading the second place by a large score, followed by Xiaomi and Huawei, and Honor ranks fourth. The OV results with channel advantages are average, and only the fifth and sixth places are obtained, and the following is a detailed data analysis:
With the iPhone 15 series, Apple is in first place in the list for the last 4 weeks, with a total of 525 sales50,000 units, with a staggering market share of 227%。With the blessing of **iPhone, every year Q4 is basically Apple's world, and it often beats Samsung to rank first in the global market, so such a performance is reasonable. However, this year's Q4 is no longer a lone show, Xiaomi and Huawei have very wonderful performances, which is the most amazing place in the domestic market.
With 437With sales of 10,000 units, Xiaomi ranked second in the list, with a market share of 189%。In the first three weeks of the list, Xiaomi ranked second behind Apple, and in the last week it was defeated by Huawei (75.).30,000 units) slightly overtook 74Sales of 60,000 units ranked third. The reason for the skyrocketing sales is simple, that is, the Xiaomi 14 series released at the end of October, especially the small-screen flagship Xiaomi 14, its shipments and reputation have far exceeded expectations. According to the latest official news, the Redmi K60 series broke 600,000 units in the first 5 minutes, so Xiaomi's results in the W48 week will not be bad, and it is worth looking forward to.
With sales of 3.31 million units, Huawei ranks third on the list, with a market share of about 143%。Unlike Apple and Xiaomi, Huawei's sales in the past four weeks have been very stable, basically around 800,000 units. In the case of insufficient production capacity, Huawei mobile phones can still achieve such results, which once again shows the importance of Kirin chips to Huawei mobile phones. According to the latest revelations, the Huawei nova12 series will be released in December, and the Huawei mobile phones in December are also expected to have a promising future.
In fourth place is the Honor phone with a total sales volume of 32260,000 units, only 8 miles behind Huawei40,000 units, with a market share of about 139%。It is worthy of being a manufacturer separated from Huawei, and the sales volume in the first three weeks hovered around 850,000 units, but the sales of Huawei mobile phones are still stable. Sales in the final week** reached 690,000 units, which should ease with the launch of the Honor 100 series.
In fifth place is the Vivo phone (including iQOO) with total sales of 31370,000 units, accounting for 13 percent of the market5%, of which iQOO sold 910,000 units. In November, vivo released the X100 series and iQOOo12 series, and the sales volume in the first week of sale increased, but compared with the Xiaomi 14 series, the gap was obvious. The vivo X100 series will go on sale on November 21, W47 (1120-11.26) sales from 5140,000 to 660,000. The iQOO12 series will be on sale on November 14, W46 (1113-11.19) sales from 2320,000 units increased to 2880,000 units, but sales of the W47 fell by 160,000 units.
Last in the first place is the OPPO phone (including OnePlus), which has a total sales of 30390,000 units, with a market share of 119%, of which OnePlus mobile phone sales are 5050,000 units. Recently, OPPO only released the Reno11 series, and the sales time is 10 o'clock on November 25, so I don't see an increase in sales in the data. Looking at the first sales results, it is still quite good, and there should be a significant increase in sales next week, and there should be a good performance in sales in December with the release of the OnePlus 12 and OPPO Find X7 series.
For the sales list in the last 4 weeks, Qi Ji's idea is this: Apple is still very strong, Xiaomi 14 series and Redmi K70 series God assist, Huawei Mate60 series hurry up and tighten the screws, it should not be a problem to fight for two and three. Honor has been busy with the listing recently, and it can't relax in terms of sales, and it can continue to make a lot of money. Although the OV ranking is lower, the gap with Huawei Glory is not big at present, and it should slowly catch up with the new machine and offline channels, so everyone has to work together.
I'm Qi Ji, and the above is Qi Ji's thoughts. It's not easy to code words to be original, remember to pay attention to Qi Ji's ideas if you like them, and you can also like,** and comment. More interesting digital information is waiting for you. **From the Internet, invaded and deleted!