In the blink of an eye, 2023 is about to pass, although this year's bathroom market has experienced the downturn of the real estate industry, insufficient market demand, industry "involution" and the first war, but it cannot stop the enthusiasm of enterprises to stimulate market vitality and release consumption potential. Inventory of the 5 major events that will happen in 2023, each of which is proving: the promotion of leading brands has brought endless imagination to the development of the industry.
part1.Brand upgrading: Focus on the rejuvenation of the brand and grasp the needs of young people to please themselves
With the rise of a new generation of consumers, they are more eager to satisfy their immediate desires, explore their own style, and integrate into the circle and society through "buying, buying, buying". How to keep the brand evergreen, rejuvenate the brand, re-attract the attention of young people, and please young people has become the core topic of corporate marketing. Entering 2023, in the face of the distinct younger trend of the market, Forlan Flange Bath has fully launched the brand upgrading strategy, made all-round optimization and innovation of brand image, design concept, operation mode, etc., and established the brand upgrade road of "shaping the differentiation of appearance on the basis of quality and function", which directly hits the needs of young people to please themselves.
**Observation:Consumption is iteratively upgraded, and young people have become the main force of the new economy. As a leading brand in the shower room industry, Forlan Flange Bath King is not only the "head sheep" of the shower room industry chain, but also the "head wolf" of innovation. This bold change is a new exploration of Forlan Flange Bath King to keep up with the trend of youth, and also points out a new direction for the development of the shower room industry.
part2.Product upgrading: Break the category restrictions and open up a new track of "Weiyang Complete".
In terms of products, Forlan Flange Bath King breaks the fixed thinking, starts from the single product of the shower room, expands the product system horizontally, extends to high-end balcony cabinets, niches, panoramic doors and other diversified categories, and forms a Weiyang complete space product matrix with bathroom and balcony as the core.
**Observation:From the leading single product category to the whole category jump, from selling products to space solutions, Forlan Flange Bath King has realized the sublimation from quantitative change to qualitative change on the basis of more than ten years of brand accumulation and technical precipitation, which not only meets the needs of consumers for one-stop shower space decoration, but also adds more "chips" for dealers to win the market, and walks out of a new track that is completely different from Quanwei customization and exclusive to the shower room category.
part3.Shanghai Kitchen & Bath Exhibition: Create a leading Weiyang outfit and create a new "blue ocean" of wealth
When Forlan Flange Bath King newly created Weiyang complete product system, simple and fashionable atmosphere of the exhibition hall and products once unveiled, it attracted the attention of the whole audience, attracted many associations, dealer partners, consumers and other exhibitors to watch, became one of the super popular pavilions of the Shanghai Kitchen and Bath Exhibition, and created a peak of attention. Forlan Flange Bath King multi-category, multi-space, multi-style Weiyang whole decoration mode, to achieve the combination of product aesthetics and practical functions, to create a new space experience;The eight major supports of policy, traffic, operation, training, service, opening, advertising and design have created a new wealth "blue ocean" for dealers.
**Observation:Shanghai Kitchen & Bath Exhibition, as the largest and highest standard exhibition in the bathroom industry, is not only a "barometer" of industry trends, but also an "arena" and touchstone for the hard power of enterprise products and brands. Forlan Flange Bath King shined in the Shanghai Kitchen and Bathroom Exhibition, presenting a highly aesthetic visual feast for the audience, proving the correctness of its brand strategy of upgrading to youth, and laying a solid foundation for the landing of Weiyang in the terminal market.
part4.World Bathroom Congress: Won"Consumers in 2023Lovebrand".
On December 6, the 2023 World Bathroom Conference was grandly reopened. In the 2023 Star Brand New Future Award Ceremony held at the summit, Forlan Flange Bath King won the reputation of "Consumer Favorite Brand in 2023" by virtue of its outstanding performance in R&D, design, manufacturing, sales and service.
**Observation:The selection of "2023 Consumer Favorite Brands" is a comprehensive evaluation of the company's comprehensive brand strength, product sales, user reputation, etc., and finally selects high-quality brands that allow the public to "choose with peace of mind, use with confidence, and be more worry-free after sales". The acquisition of "Consumer Favorite Brand in 2023" is an affirmation of the comprehensive strength of Forlan Flange Bath King, and it also makes Forlan Flange Bath King a benchmark in the shower room industry.
part5.Guangzhou Design Week: Picked"Mingrun Bang" is a leading brand in design
Subsequently, at the 2023 Guangzhou Design Week held on December 8-11, Forlan Flange Bath King won the "Famous Run List" design pioneer brand with its excellent design concept and strong brand influence.
**Observation:Guangzhou Design Week focuses on design power, and the selection of the "Famous Run List" is strictly screened by experts through expert review, performance evaluation, industry influence, innovation and other levels, aiming to select the leading model of design that stands at the forefront of the industry and continue to promote the development of the industry towards a high-quality stage. With the highest quality and international cutting-edge design aesthetics, FORLAN Flange Bath King has won the recognition of authoritative institutions and led the continuous development of the shower room industry.
Of course, on the development path of Forlan Flange Bath King in 2023, countless footprints must have been left, but the above five major events are more representative, and Forlan Flange Bath King has shown firm willpower, keen insight, decisive decision-making, firm execution and agile response in the face of great changes in the times. Officially, because of his firm steps, Forlan Flange Bath King won his own "Sea of Stars".