On December 23, the news from the "Biyide" WeChat *** said,Biyide supermarket has been temporarily closed since December 22Thank you for your continued support and love.
And on December 22, "Biyide" WeChat *** also released the news of a big promotion.
According to the 21st Century Business Herald, for this matter, Jia Hongbin, the former CEO of Biyide Supermarket (the contract has been terminated), saidThe core reason for this shutdown is the disruption of cash flow. Since entering China in 2016, Biyide has been in a state of overall loss. However, before the suspension of business, about 80 of the 161 stores had achieved store-level profitability. In the first half of this year, the board of directors of Biyide has been negotiating the business of **, and there have been negotiations with potential buyers, but the acquisition has not yet been confirmed.
According to the data, Biyide is a hard discount store brand founded by German Philipp Spangenberg in China, which has been operating for many years and has more than 200 stores in China. Its stores are about 200-300 square meters, and the number of business categories is 600. According to the official data provided by Biyide, the compound annual growth rate of sales from 2017 to 2021 is 120%, and its own brands account for about 40% of total sales.
To put it simply, "hard discount" means that based on an efficient operation system and wholesale procurement experience, select SKUs, and continue to increase the proportion of high-quality private brands, so as to reduce the retail price of the channel.
It is worth noting thatIn 2021, Biyide also received hundreds of millions of yuan in long-term financing exclusively invested by Argan Capital to support the expansion of offline stores.
At that time, founder Philipp Spangenberg revealed that Biyid will gradually cover the Yangtze River Delta region and East China in the future, and is expected to achieve the goal of having 800 stores by 2025. At the end of 2021, Philipp Spangenberg stepped down from the position of general manager and legal representative, and was replaced by Jia Hongbin, a Chinese.
Industrial and commercial information display,On December 18, 2023, 5 days before the announcement of the closure of the store, the legal representative was changed from Jia Hongbin to Jia Pengfei.
According to the surging news report, on December 23, the reporter visited three Biyide supermarkets, all of which are located near residential areas, and in the introduction of the passing uncles and aunts, these supermarkets are "doing quite good" and have been open for "three or five years".
The reporter saw at the scene that there was no notice of closure posted on the doors of the three Biyide supermarkets, but the doors were locked. Looking through the window, the indoor containers are neatly stored, and there are many goods. There are large supermarket ** posters pasted on the window glass, such as "From December 18, 2023, the whole line of frozen products will be reduced by 10 yuan for every 50 yuan", "From November 10, 2023, some snack products will be 7% off", "Loose foreign eggs are low every day", etc., in addition, there are many "low prices every day" and "shocking prices" product introductions.
* Reading and Creating Synthesis.
Editor: Shi Zhanpu, Editor: Ning Kejian, Proofreader: Wang Bei.
Executive Producer: Chen Zhiwen.
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