People's Daily Online, Beijing, January 9 (Reporter Sun Boyang) In recent years, e-commerce live broadcast, as an innovative consumption model, has become an important channel for high-quality agricultural products to go to the table. On the 8th, at the Touyan anchor promotion activity and the special promotion activity of national famous, special and excellent new agricultural products held in Beijing, the agricultural authorities, industry experts and scholars discussed and exchanged views on topics such as e-commerce live broadcast to help rural revitalization.
Li Jinxiang, the national chief veterinarian (official) of the Ministry of Agriculture and Rural Affairs, said that the Ministry of Agriculture and Rural Affairs and the Ministry of Finance jointly issued the "Implementation Plan for the Cultivation of Rural Industry Revitalization Leaders" Head Goose "Project", hoping that relevant departments such as the Agricultural Film Center and the Agricultural Security Center will optimize the implementation of the project, improve the quality of talent cultivation, and promote more and better new agricultural products. Diversified production and marketing docking activities, relying on the talent echelon of rural anchors, open up the production and marketing docking arteries, smooth the circulation of agricultural products, and help farmers turn their harvests into incomeLet high-quality agricultural products be sold at a good price, and create a strong atmosphere in which the whole society pays attention to agriculture, cares for rural areas, and cares for farmers.
Ning Qiwen, Secretary of the Party Committee, Director and Editor-in-Chief of the China Agricultural Film and Television Center, said that he would give full play to the advantages of the mainstream through promotion activities, develop the anchor economy, cultivate high-quality chains, tell the stories of the "three rural" anchors and agricultural brands, optimize and enhance the market channels of agricultural brands, form a mainstream communication matrix effect, effectively enhance the influence and competitiveness of agricultural brands, and focus on forging national agricultural brands.
Kong Liang, director of the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, said that the center has been committed to building a new model of "high-quality agricultural products" into "high-quality e-commerce" and "high-quality live broadcast" production and marketing docking in the past two years.
He said that he expects to be able to take strong agriculture and rich farmers as the core, based on diversified characteristic agricultural resources, supported by agricultural science and technology, guaranteed by quality and safety, and with profound cultural heritage and unique quality as the soul, to explore an agricultural brand road with Chinese characteristics.
According to Pang Bo, deputy director of the China Agricultural Film and Television Center, the next step of the Touyan Activity Organizing Committee will be in various provinces and cities across the country to implement anchor promotion activities, through the local organizers to recommend anchors and first-chain enterprises to the Touyan Organizing Committee, after training and layers of selection, and continuously improve the anchor's live broadcast marketing level and promotion ability.