Home Floding Brand New ** Promotion Plan (Hot Collection).
Home furnishing brands, many new **, are still Xi accustomed to putting the product e-commerce details page on the new one, transferring the offline manual to the new one, sending the company's public relations news up, and dividing the event information into before, during, and after the event, and ......
And around the short**, the installation**, the product**, the relevant content**, synchronized, this is the new ** of many brands.
Integrated marketing, I don't know how deep you understand, but many companies' new understanding is the unification of online and offline multi-channel information, which is exactly the most convenient.
To be honest, I think the meaning is tragic. Do the offline information online again, and do the same with the **short message**.
I don't really think it makes much sense if you still do that. If online is the same as offline, the meaning of online ceases to exist;If ** is the same as short **, what is the point of short **?
The new information presents online information, introducing everyone to the online market, so that everyone can see our products on the Internet, and the online products are virtual. We can be very different, and there is no need to share each product so realistically with everyone.
Our purpose is to let everyone know the scene presented by our products, the story in the scene, and the ...... of a better life in the scene
Yes, we don't need to be too real like offline stores to materialize the product to everyone, and pursue the presentation of the ultimate offline experience. We should take advantage of the characteristics of the online and use your writing to turn the product into a commodity that is in short supply. Find the right resonance and make the decision more emotional, which is conducive to the decision to buy;Amplify the urgency of the pursuit, which is conducive to the future business done now;Find the right style, so that customers know what they should buy, know what ecological niche their consumption is in, what level, taste, style of products should be bought in this ecological niche, and even the pursuit of personality.
Having said that, let's share the promotion plan of the new home furnishing brand, from the brand point of view, the new ** really has a lot of unique ways to play, and you don't have to go offline to online, online copy to form.
Give some gameplay references, let's learn from it:
1. Table of Contents
Second, the new promotion ideas of home furnishing brands
The trend direction control method, the core here is around the customer, me, and the three feelings to make inferences. The method is relatively clear.
Third, the new promotion content of home furnishing brands
Fourth, the implementation of the new promotion of home furnishing brands
Conclusion:
The core of this content lies in the promotion of the new **, focusing on the brand direction of the content. No longer confined to the unity of copywriting, it is multi-dimensional and unchanged, and it can also be expressed in one meaning and in multiple ways. This expression should be matched and satisfied based on the characteristics of different carriers and the reading Xi of the target group behind it.
Offline success does not mean that it can be replicated online. Don't be affected by the halo of the company's success, many times, the characteristics of your carrier, the customer group behind it, give you different paths to success, what you need is to combine the two to find that path to success.
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