Speaking of the global feature phone king, everyone will definitely know Transsion, a Chinese brand.
Although it is basically not sold in China, it has been the king of global feature phones over the years, and its presence is all over Southeast Asia, Africa, Latin America and other places, especially in some economically underdeveloped countries and regions.
There is a variety of information on the Internet about how powerful the function of the transsion mobile phone is, what 4 cards and 4 generations, black people take pictures of white people, and the sound effect is stronger than the speaker, etc., in the feature phone market, it once won more than 50%+ of the global share, and there is no opponent.
But although Transsion is so good, many people are not optimistic, and always feel that mobile phones around the world are changing from feature phones to smart phones, and feature phones will be eliminated sooner or later.
However, today's Transsion is no longer the Transsion of the past, which was once the world's best feature phone king, and has now transformed into the world's fifth largest smartphone brand.
In recent quarters, Transsion has become the world's fifth-largest smartphone brand, pushing Vivo out of the top five.
In the data released by Transsion, the smart phones, feature phones, and other businesses of its brands account for the proportion of the company's revenue. 09%。
It can be seen that smartphones are already the main revenue of Transsion**, and feature phones account for only about 11%, which can even be ignored compared with 81% of smart phones.
It can be seen that Transsion has used its influence and market share to transform feature phones into smartphones.
After the sale of smartphones, Transsion's performance has also increased significantly.
Transsion expects revenue of 621 in 20232.2 billion yuan, a year-on-year increase of about 3332%；Net profit was about 549.3 billion yuan, a year-on-year increase of about 12115%, it can be seen that selling smartphones is obviously more profitable than selling feature phones.
I don't know what you think about this?In the past, everyone always thought that selling feature phones was destined to be eliminated, but I didn't expect Transsion to just use it as a transition, and then sell feature phones and sell smart phones, and the results are so outstanding, I never expected it.