ANTA Group's Strategic Layout Revealed The three major centers have been developed at the same time, and the internationalization process has been accelerated
1. The ANTA International Integrated Operation Center started construction and is expected to be completed and put into operation in 2025.
Recently, the groundbreaking ceremony of ANTA's International Integrated Operation Center and Carbon Neutrality Demonstration Base Project was held in Suzhou. It is understood that the ANTA International Integrated Operation Center is located in the Dushu Lake Science and Education Innovation Zone (East District) of Suzhou Industrial Park, with a construction area of about 170,000 yuan and a total investment of more than 1 billion yuan, which is planned to be completed and put into use in 2025.
The center will introduce industry-leading digital technology and intelligent equipment, integrating import distribution, sales settlement, digital operation, intelligent warehousing, display experience and other businesses. According to ANTA Group, the commencement of construction of the center marks a key step in its international logistics network layout, which will make full use of Suzhou's advantages in talent gathering and overseas investment to introduce R&D and design centers and more international businesses to efficiently empower its globalization strategy.
2. Jinjiang Logistics Center and Shanghai Global Retail Headquarters: Build a complete chain and retail system.
In addition to the International Integrated Operation Center in Suzhou, ANTA Group has also invested in the construction of a second integrated operation center in Jinjiang, Fujian Province, the second phase of the ANTA Group's Integrated Logistics Industrial Park, FILA Intelligent Logistics Center. The total construction area of the project is 1710,000 square meters, with a total investment of 1.5 billion yuan, is expected to be put into operation this year.
It is reported that the project will apply advanced automated logistics equipment and logistics technology to comprehensively improve the level of logistics automation and intelligence and service capabilities of ANTA Group, and the overall efficiency of logistics will be increased by 200%.
In addition, in September this year, the topping out ceremony of ANTA Group's global retail headquarters was held in Shanghai. As China's economic center and an international metropolis, Shanghai has a strong international business environment and brand agglomeration effect. ANTA Group has set up its global retail headquarters here to enhance its brand influence, better expand the international market, and make use of Shanghai's international resources to formulate a more globally competitive market strategy.
3. The three major layouts reflect ANTA's strategic intent: attaching equal importance to internal cultivation and international expansion.
ANTA Group's three major layouts in Suzhou, Jinjiang and Shanghai reflect its clear strategic intentions. First of all, starting from the first-chain management, integrate resources in R&D, production, logistics and distribution, improve efficiency, shorten product time-to-market, and better respond to market changes. Suzhou and Jinjiang, as important cities on the southeast coast, have a good industrial base and transportation and logistics network, which is convenient for regional coordination and resource optimization.
Secondly, the establishment of a global retail headquarters in Shanghai will help enhance ANTA's brand influence, expand the international market, and formulate a more globally competitive market strategy. This marks the continuous deepening of ANTA's internationalization strategy.
Overall, ANTA Group is shifting from the domestic market to a more macro international market to enhance its brand influence and competitiveness in the global market. The construction of the three centers will help ANTA achieve this goal and further promote its internationalization process.
Xincheng Holding Group Tianjin Binhai Wuyue Plaza.
Xincheng Holding Group Tianjin Binhai Wuyue Plaza.
Xincheng Holding Group Tianjin Binhai Wuyue Plaza.