What does Musk's helm bring to X?"Xiao Li, an investment consultant in Nanjing, initiated such a discussion on his social media. Since Musk took over the social platform X (formerly Twitter) in October last year, Xiao Li has been closely monitoring the company's movements.
Xiao Li pointed out that Musk's series of moves — including cutting content censorship, lifting bans on offending users, and the recent anti-Semitic storm — have made X a hot topic, and his ad revenue has also fallen sharply. According to internal sources, X's advertising revenue this year has shrunk significantly compared to the past, and may only be $2.5 billion.
After Musk took over, why did X's advertising revenue have such a decline?"Xiao Li mentioned in his analysis. Last year, X had more than $1 billion in revenue per quarter, but this year it fell to around $600 million. Xiao Li believes that the advertising industry is partly due to brand safety concerns, and many advertisers are uneasy about the platform's new policies.
Xiao Li also added:"While X's other businesses, such as X Premium subscription services and data licensing agreements, are still operating, they have a relatively low percentage of revenue. "He analyzed that Musk originally hoped to significantly increase the company's revenue through subscription services, but the reality seems to be far from expectations.
Whether X can successfully transform in the Musk era remains to be tested by the market. "Xiao Li wrote at the end of the article. Although Musk claims that his goal is for subscription services to account for half of the company's total business, the number of paying users of X is currently much lower than expected.
Where will Musk's series of decisions lead X?"Xiao Li's question sparked a heated discussion among netizens. What do you think of these measures by Musk?Feel free to leave your thoughts in the comment section!