It's December, and it's another year of the game Oscars.
I wonder if the final TGA result meets everyone's expectationsBut what is certain is that miHoYo has become an absolute ruler on the mobile track, not only the defending "Genshin Impact" was nominated again, but also "Honkai: Star Dome Railway", which has been in service for less than a year, won the "TGA Best Mobile Game of the Year" in one fell swoop after winning Google's Game of the Year and Apple's Game of the Year. ”
Among the competitors, "Monster Hunter" and "Final Fantasy" are IPs with huge appeal in the player base, and it is self-evident that they can win the championship in such a lineup.
One. Why does Crash Iron stand out in such a rolling track?The numbers don't lie.
According to the statistics of Diandian data, "Crashing Iron" easily exceeded 100 million yuan on iOS alone in the first week of its official launch. The follow-up opened high and went high, even in the past six months, the momentum has not decreased, and so far only on the mobile terminal has been evaluated about 35.36 million total ** volume and 6$200 million in total revenue. And that's not counting the console platforms that were launched not long ago, and PCs that don't have a lot of paid proportions.
What is more representative of the influence is the excellent overseas income of "Crashing Iron". Since May, Crash Iron has been at the top of the top 10 monthly global popular mobile game revenue list released by Sensor Tower, and "Crash Iron" has never fallen out of the top two in the monthly Chinese game overseas revenue list released by Sensor Tower. Especially October 1Version 4 Winter Dream Awakening was launched, and the popular character Jingliu led Xingtie to the first place in each achievement statistics list in one fell swoop. If you take off the global flow pie chart of the two-dimensional mobile game, it will intuitively show miHoYo's posture of swallowing mountains and rivers. I am afraid that there is no need to use data to prove the dominance of miHoYo in the mobile secondary game market.
It's just that the color scheme seems to be too dark. It should be changed to yellow and dotted with eyes, and the image of Pac-Man may be more relatable.
Of course, selling well cannot be equated with the quality of the game, but it is undeniable that market performance can be not only the "cause" of being favored by the award, but also the "fruit" of its own hard quality and the good service operation of "Star Rail".
So how to show everyone the game quality of such a large-scale work as Star Rail?I think the character with love is the core of the second game, and we should start with the character design.
At the beginning of the server, we focused on introducing the underworld female doctor Natasha.
Two. The current version of the Luofu Fairy Boat is a Chinese cultural background. In other words, this version plays with cultural export.
So there is a question involved: how to make foreigners understand our culture?
The common practice is to pile up cultural symbols, and what yin and yang five elements are arranged in a big coat, it is best to be a panda. Advanced practice, to go deep into the core, what Zhuang Lao Liaozhai, family and country martial arts, accidents in the rivers and lakes have to write all the books and swords. And Xingtieyong found a more ingenious perspective: to create a role of a Chinese foreigner, and let "Jingzhong" introduce it.
The one who took on this task was Gui Naifen-
Xianzhou street performers are foreigners, and Hanfu orchids are broadcast live in the ruthless area.
Gui Naifen is easily reminiscent of those foreign anchors who speak of Henan, Xinjiang, and Dajiaozi, and they are the result of Chinese culture going out in recent years. Using their portraits into a game is not only a natural cultural confidence, but also a diplomatic ambassador-like design.
The gong emoji represents "pounding" among overseas star iron players, for example, the female anchor Gui Naifen said that she can perform "chest crushing boulders". Chinese can easily catch the terrier, right?But foreigners have no concept of this, so they need Gui Naifen to answer their questions.
For another example, Gui Naifen's combat skill is to throw artillery at the enemy, and foreigners feel that this set of actions plus ** is very decompressing.
But they have never seen an artillery battle, and after a few years, there will be misunderstandings and think that they are throwing grenades.
Therefore, doing culture is like advertising, no matter how hard it is, it needs packaging.
For example, there is now a quest line that talks about ghost culture, and each small commission is equivalent to a short story of "Strange Tales from Liaozhai", and there will be cultural barriers if you go directly to present it: the taste is too light, and foreigners feel that it is not as good as plasma tablets, and they can't understand the romance inside.
But Xingtie can play, and they package the task into a form of a short ** number for the murderous house adventure - find a topic, make a title, increase fans, and interact - so that there is a sense of substitution when playing, especially a ** peer like me, who is the most empathetic.
What's more alive is that what black powder, anti-string, bar essence, small advertisement of the water army, the entire chaotic Internet has almost been moved into the live broadcast comment area by brain-opening copywriting, and the whole abstract drawing is too visual, almost a game in the stalk.
What's more, the English translation team uses the similar meaning of "troll" to correspond to "urgent filial piety", and the Brazilian group uses the evil animal protection girl "luisa mell" to correspond to the only reason, and the localization uses a stalk instead of a stalk, which is widely acclaimed.
Packaging, memes, localization. ”
Foreigners are easy to accept, and Star Railway is easy to be welcomed by overseas markets and awards.
Just like Gui Naifing, the name of the earth, is actually the same as King Arthur's wife, Guinevere. This is because in 1960, when the Arthurian story was introduced into China, all the names in it were translated into the Chinese by the translator, and guinevere was translated into Gui Naifen, which became a stalk in the literary circle over time.
You see, is Gui Naifen's setting right?Designing such a character to introduce Chinese culture is well-founded and level-based.
Three. However, just as Luofu Xianzhou debuted with a stunning silk-punk texture, the embedding of national style elements in character costumes, and the charm brought by traditional Hui architecture, in fact, characters like Gui Naifen are just the tip of the iceberg of all the game's content.
Along the way, following the pace of the "Star Railway" version update every Saturday and Monday, the more immersed we are, the more we can get a glimpse of Star Railway's vision of conveying Chinese culture overseas.
General Jing Yuan, Wu Idiot Yanqing, Divine Officer Fu Xuan, and Shaoxia Susheng have distinct personalities, all of which can correspond to the classic martial arts world's book and sword group portraits, and the swordsman Jingliu who escaped into the demon yin, deviant and evil, shows the charm of ancient dragon aesthetics.
Xianzhou Lecture Hall - the authentic Xianzhou proverbs that foreigners can also learn", the third phase of ** imitated the conversation form in the language class, and told the players the meaning and usage of the three sayings "it is better to see than to hear", "courtesy is light and affectionate" and "respectful is better than obeying fate".
PV Xianzhou Tongjian Five Dragons Migrate Flowing through the sea of stars with ink brushstrokes, three questions and three answers What is immortal leads to the title in the main line of Luofu Xianzhou: "A dragon falls and all things are born, and any end point will become a new starting point." ”
Lao Zhuang's idea of "following the Tao of all things and nature" and Buddhism's "reincarnation of cause and effect" have been introduced into the main story of Wuxiao on the cloud, even if it is mysterious and obscure, but it opens a window for each player to contact Eastern philosophy and introduces the cultural core.
EP "Water Dragon Yin" guzheng is the mainstay, traditional musical instruments are played, and there are many ancient Chinese words in the lyrics, but they are all presented in Chinese in different regional versions, and the ancient rhyme of the national style has been completely preserved.
But the feedback was unexpectedly enthusiastic, extending the Chinese empty ear, ** second creation, and even analyzing the meaning of the lyrics overseas.
Therefore, the circle-breaking "Water Dragon Yin" will be praised by the party media as a model for cultural output.
Editor's review: Tell our story in our language.
From market performance to cultural significance, the Luofu Xianzhou chapter of "Honkai: Star Dome Railway" has set a benchmark, leaving a strong mark for culture to go to sea.
Four. Why did "Water Dragon Yin" cause discussion overseas?
In fact, just like we will be attracted by Japanese songs when watching dramas, "Crashing Iron", as a product that brings a "drama-style" experience, can always use a gripping plot at the key nodes of each story to enhance the player's feelings to the extreme, and then present a shocking audio-visual experience at the climax.
The soundtrack for the most burning chapter, "Wildfire" during the boss battle of Cocoria, is like this.
The highlight moment of the Xianzhou chapter The soundtrack "Water Dragon Yin" of Drinking the Moon and Opening the Sea is also like this. So at the Apple 15 launch event in September, you can see that the magnificent performance of Drinking the Moon and the Sea will be used as a highlight to show the sound and picture performance of the Apple 15. You must know that the other games in this press conference are "Resident Evil 8" and "Resident Evil 4Re" brought by Capcom, which has been deeply involved in film and television 3A for many years, and "Assassin's Creed: Mirage" by Ubisoft.
First, there is a scene through the pre-baking periodic data and real-time voxelization technology, and then there is the "steam cloud Mengze" of Dandingsi.
First of all, there is excellent optimization, and a large number of real-time light sources on the same screen are also supported on mobile phones, and then there is Chang Lotte's "Ten Thousand Lights Shine on the River".
Intuitive sound and picture presentation, mature product quality is the best battering ram to break through cultural barriers, there is no doubt that Xingtie has such a quality, with top overall art quality, cinema-level performances and characters & scenes with their own personality and unity with the corresponding culture.
The developer once revealed in an interview that it takes a whole year of investment for each planet of Star Iron from copywriting to art to setting from start to completion, but it still ensures that the update rhythm of a major version in 42 days is very suitable for the comfortable rhythm of RPG casual development, including character PV, plot, more characters, gameplay modules are launched on time, and the experiments, accumulation, and technical iterations of each module are visible to the naked eye.
Therefore, from technology manufacturers to games**, from Apple to TGA, they are willing to give this Chinese background work recognition. In particular, "Honkai: Star Dome Railway" won the TGA again to prove that last year's miHoYo won the championship was not accidental, and it is feasible to adhere to the road of industrialization.
Just like the thinking and ** of the market, marketing, and capital that they showed in the version of the Thousand Stars Tour, Bronya and Yalilovi people's answer: not relying on the outside, technological independence is the first competitiveness.
But they're just the beginning. ”
At the TGA Awards Ceremony, "Honkai: Star Railway" summarized the journey of the year with a short film, the light and shadow of the past and the moment, and looking back, I realized that I had traveled such a long distance with my companions on the train.
As the purple-clothed woman holding her fate pushed the Star Dome Train to the sea of stars with her fingertips, the long-awaited Third World was finally announced, and the nebula and nebula appeared, and Pinoconi, the land of dreams, appeared.
Originally a prison for exiled prisoners of the Peace Company, Piloconi became independent and controlled by the "family", which worshiped the god of comedics.
It doesn't matter if you don't understand these settings, you just need to know that it will hold a grand banquet, when representatives of various forces from all over the galaxy will be present, presumably you can see a lot of heavyweight ruthless people and characters from the future planet card pool, just like the "martial arts conference" that began after 3 episodes of the drama, leaping into the "international game" pattern and pulling the story to a climax.
The new character design has a distinctly Japanese element.
Just as from the nonsense of "Honkai Academy 2" to the interstellar summit of the third world of "Honkai: Star Dome Railway", the story of "Techno Nerd Saving the World" in the real plane has long exceeded the imagination of many people. Recognition from the TGA or other organizations is just a footnote to the 2023 chapter, and as a player** and witness, we are looking forward to the next stop it will go to.