Artistic director and director of Shanghai Fine Arts Film Studio.
Cover news reporter Li Yuxin and Zhou Qin.
"The Summer of Little Monsters", which uses the stories of small people to arouse the resonance of countless audiences, "Goose Goose Goose", which can see the extraordinary imagination of ancient literati, and "Lin Lin", which creates an "oriental feeling" in three dimensions with ink and wash, ......Standing at the end of 2023, looking back at the film and television works that came out of the circle this year, unexpectedly, the first shot of this year's film and television was fired by an original animation work - "Chinese Strange Tan".
Why can "Chinese Strange Tan" become popular?If you look at the behind-the-scenes list of works, you will see a name that is all too familiar to animation fans - Shanghai Fine Arts Film Studio. If you look more closely, you can also see that in the column of the director system, there is also a name related to the childhood memories of several generations, that is, director Suda.
On the evening of December 27, at the scene of the "2023 Fengge Women Annual Public Welfare Night", the artistic director and director of Shanghai Fine Arts Film Studio Suda took the stage and won the "2023 Fengge Female Elite Award", and shared her experience in the field of animation creation. As the first female director in the history of Shanghai Fine Arts Film Studio, she created the classic animation "Big Ear Tutu", which added an indispensable color to the history of China's original animation. In the sharing, Suda talked about the "power of her" in animation creation and the unique perspective of being a female director.
Looking back on nearly 30 years of animation creation.
Animators need to have a pure heart."
The art director and director of Shanghai Fine Arts Film Studio shared on the spot.
With big ears, a handful of small head hair that can never be combed well and a simple and lovely round face, naturally happy and kind-hearted, as well as extraordinary imagination and particularly delicious little boy Tutu, it is a good memory of countless people's childhood. In 2004, an animated film "Big Ears Tutu" was born, and it has maintained Douban 8 so farA score of 7. After a lapse of 17 years, the movie "Big Ear Tutu: Tyrannosaurus Rex in Action", which will be released in 2021, has also become the most eye-catching animated film at the box office on National Day that year. It can be seen that this cute and confused child image is still loved by children today after nearly 20 years.
As a female director, I have always wanted to make nutritious, interesting and tasteful cartoons for the audience. Suda shared at the scene that since 2000, he has directed nearly 200 episodes of the animated series "Big Ear Tutu", as well as two animated films of "Tutu". "Tutu is based on my son, and Tutu's shape was designed by my father. We have participated in the childhood memories of a generation of young audiences with innocent childlike fun and Chinese aesthetics, and 'Hu Tutu' has also become a good friend of China's 200 million children. ”
Why can an animated character span more than ten years and still have such a strong vitality?In Speed's sharing, the words "innocence" and "purity" were repeatedly mentioned. She also bluntly said that people engaged in the animation industry must have a childlike heart, understand childlike fun, and need to have a pure heart. "In order to create works that are truly beneficial to future generations or can be passed on. ”
For example, "Big Ear Tutu" created by Suda seems to be a cartoon with young children, but from design to screenwriting, the team has done a lot of work in the early stage of creation, constantly understanding children and parents, and even invited Ding Dong, who has been working in children's programs for many years, as an animation screenwriter. "What should we show our children?Including the excellent content in traditional culture, how to integrate it into the work?In fact, at the beginning of the creation, we did a lot of work, not thinking about or writing. ”
At the same time, looking back on her decades in the animation industry, although she has grown older and has a richer resume, she remembers that purity and innocence are the indelible nature of animation. "Creators have to constantly purify their minds in order to make good works. ”
The first female factory director in history.
Women have a more delicate perspective".
Looking back on the 100-year history of Chinese animation, it is self-evident that Shanghai Fine Arts Film Studio has played an important role in it, bringing many "firsts" to the field of Chinese original animation. In addition to the identity of animation director, Suda also has a special identity, that is, the first female director in the history of Shanghai Fine Arts Film Studio. In an interview with the cover news reporter, Suda also talked about "her power" in animation creation from the identity of a female creator.
I believe that we female animators can always communicate with art with the feminine feelings buried deep in our hearts. With the most sincere love in the depths of the soul, we create an art world that is both fantasy and reality, fun and reason for children, and carry out vital life enlightenment for children. In the sharing session, Suda said. But at the same time, she also said that in the process of creation, she rarely takes into account her own gender issues, and only starts from her own heart. And her motherhood has also brought her a variety of perspectives.
I am also a mother, and I have a passion to create, including us screenwriters, and there are many materials around me as parents of children, so I choose my own suitable creation. Suda also said that women themselves are very delicate in their emotions, and their observation points are also very delicate. "For example, I write down interesting things about my own children and use them in my creations. I usually see some interesting things, and I also evolve them and integrate them into my creation. Cartoons should not only have an educational function, but also be enjoyable above all. Delight children, delight parents, and let them feel what the creator wants to convey, which is the original intention of our creation. ”
At the end of the sharing session, Suda once again mentioned "naivety". In her eyes, animation is the most innocent. "Innocence is always the best reason for people to relate to and trust each other. ”
The 2023 "FG Women Annual Charity Night" event has also received strong support from partners, including FAW Audi, L'Oréal China, and NEXYCO, preferred partners Tepesiqi Group, Sisley of France, as well as special sponsors Allbirds, Victoria's Secret, Huazhu Group, AutoNavi Taxi, etc., invite you to participate in the public welfare appointment.