The theme of the 2024 Spring Festival Gala is "Dragons and Dragons, Prosperous Homeland", highlighting the innovative concept of "Thought + Art + Technology" integration and communication, aiming to welcome the festival and share a cultural feast with Chinese people around the world.
The main logo of the party is based on the word "龘" as the main visual symbol, and the main logo design is inspired by the traditional Chinese seal carving art, using the traditional Chinese font with nine stacks of seals, highlighting the solemn balance and well-proportioned cultural atmosphere.
Gu Yongjiang, the designer of the logo of China's lunar exploration program and the China Planetary Exploration Project, was responsible for this design, and he carried out a modern "reprocessing" on the basis of traditional calligraphy, so that the shape of the character "龘" resembles a chip, showing the meaning of integrating the past and the present and connecting the future.
In ancient times, the word "龘" is the same as "沓 (dá)" from the first regular script dictionary "Jade Chapter", and in the theme of the Spring Festival Gala in the Year of the Dragon, the character "龘" describes the appearance of the dragon soaring, implying a high-spirited and enthusiastic spiritual outlook. As a spiritual symbol and cultural symbol of the Chinese nation, the dragon has always played an important role since ancient times.
With the theme of the word "龘", the Spring Festival Gala of the main station vividly depicts the energetic and high-spirited spiritual temperament of the 1.4 billion Chinese sons and daughters. The Spring Festival Gala of the Year of the Dragon will accompany Chinese people around the world to interact happily on Chinese New Year's Eve and welcome the vibrant and hopeful Year of the Dragon together.
The profound connotation of this theme and the main logo of the innovative design both show the combination of traditional Chinese culture and modern technology, integrate the ancient and modern, connect the future, and show the innovation and spirit of the times in the inheritance.
The release of this theme and the main logo makes the 2024 Spring Festival Gala more cultural connotation and characteristics of the times, bringing the audience a wonderful bloom with both traditional heritage and modern atmosphere.
Through such activities, the first radio and television station celebrates the Spring Festival for Chinese people around the world, builds a platform for sharing cultural feasts, and contributes to the inheritance and innovation of Chinese culture.