Adon, who lives in the old town of Guangzhou, is a financial practitioner who works in the CBD. Although he has to wear a suit to meet people five days a week, in private, he is also a "hipster" who loves dressing, technology, cars, and "sweeping the streets" with a camera.
By chance, when Adon was "sweeping the street" at Dongshankou, a black car parked on the side of the road suddenly "broke into" his lens.
Good sporty body posture!Adon's eyes lit up.
Although the four-ring logo hanging on the front of the car is very familiar, for Adon, who is accustomed to seeing a variety of ABB models in the CBD, this new car seems to be a little "different".
Then, from constantly looking at the ** in the camera, to finding various real car reviews on the Internet, Adon's love for the Audi A7L seems to be out of control.
However, for him, who had planned to choose between the BMW 5 Series and the Mercedes-Benz E-Class, it was clear that more and more reasons were needed to fully convince himself to throw himself into the arms of the Audi A7L.
"I think I need a 'younger' car. ”
So what kind of car has such characteristics?
As a result, Adon resolutely decided to have a "deep" heart-to-heart dialogue with the Audi A7L.
(1) Young trendy state: fall in love at first sight when you meet by chance
For a "visual animal" like Adon, "appearance" is a key component in any major shopping decision.
For this reason, to determine whether the appearance of the Audi A7L is indeed "love at first sight" or just "a flash of spark", Adon decided to take a good look at it again.
First of all, compared with the BMW 5 Series is too young and immature, and the Mercedes-Benz E-class is too business-oriented, the Audi A7L can be said to have both of the above at the same time, with a sense of "young and timely, successful but not utilitarian".
The reason why Adon has such an impression is mainly due to the Audi A7L's efforts to innovate in details while continuing the family style.
For example, the middle grille of the front face of the A7L is combined with horizontal bars and vertical points, which has a slightly closed feeling and is quite avant-garde. In addition, the Audi A7L is also equipped with the S-Line exterior package as standard, which is divided into two styles: Crystal and Obsidian Black, enriching the user's choice.
In addition, compared with the conventional body and longer wheelbase, the Audi A7L focuses more on the sculptures at the rear door and rear of the car, which is smoother and more dynamic than the BMW 5 Series and Mercedes-Benz E-Class, and further lowers the visual center of gravity.
Secondly, the design of the Audi A7L frameless doors is the key to making Adon "fall in love at first sight".
With this door design, I read the newer, more personal expression of the Audi A7L. It's something that no other traditional luxury car can give me a new look. Adon said with a serious face.
Indeed, whether it is the new 24 Mercedes-Benz E-Class or BMW 5 Series, the traditional door design still used, compared with the Audi A7L, lacks beauty at the same time, it is like "ten years older", a little less "juvenile".
And it's worth mentioning that in order to enhance the durability of the frameless doors, the Audi A7L mid-range and high-spec models also include the option of electric suction doorsAt the same time, in order to further reduce the wind noise caused by the frameless door design in the cabin, the mid-to-high-end models even use double-layer laminated glass.
"Probably the so-called young 'new trendy' is to get rid of the stereotype and you can be whatever you want to be. ”As Adon muttered words in his mouth, he sketched out the prototype of the Audi A7L in his notebook.
(2) Young stretch state: refuse to go with the flow, and are bound to stand out
As a hipster, Adon is well versed in "dressing cool≠ trend", which has become the consensus of the fashion circle. It's like "knowing how to dress", but also understanding the attitude that your outfit represents.
Although the trendy design of the Audi A7L impressed Adon, the hipster hopes that this "trendy car" can become an important "accessory" to show his attitude.
The Audi A7L's wide-body low-lying posture is very "photogenic".
Although the length and wheelbase of the Audi A7L are not as long as those of the BMW 5 Series and Mercedes-Benz E-Class, the wider body and lower stance make the A7L unique.
In Adon's opinion,Sometimes luxury is not about price, but more about gesture and feeling.
For example, even if the new BMW 5 Series has just been unveiled, although it has become younger in appearance, it seems to have a "conservative" temperament in its bones.
The Audi A7L's wide-body low-lying posture not only subverts its impression of traditional luxury cars, but also represents a wide-body design trend and a stretched life aesthetics.
In fact, Adon has asked a friend who drives ABB before, and the old impression of "driving a BMW and riding a Mercedes-Benz" is deeply rooted, and the design of the A7L low-lying wide body is not only full of sporty atmosphere, but also has its own aura.
Especially sitting in the car, the wider body brings a wider interior space, coupled with the thickened, lengthened and widened seats that A7L is completely tailored to domestic consumers, which greatly gives users a stretched riding experience.
Adon, who also pursues the trend of science and technology, actually understands the Audi brand that has always been labeled as "technology". Therefore, the interior design of the Audi A7L has specially strengthened the atmosphere of science and technology this time, and it is even more "appetizing" for this hipster.
Audi A7L by 123-inch full LCD instrument, 101-inch center console and 8The center console composed of three large screens of the 6-inch secondary screen can be said to perfectly unify the two feelings of traditional luxury and technological luxury.
And the air conditioning control screen also has a built-in vibration motor, and the vibration feedback given by pressing it has a sense of luxury, which is also a small detail that Adon likes.
It can be said that the young stretch of the Audi A7L has boosted the freshness and excitement of consumers. It is also a big reason for Adon to gradually "go up".
(3) Young and aggressive: from "understanding" A7L to "becoming" A7L
The constant trend should be with young people. Adon agrees.
Because this is like the trend should not only be "good-looking" on the outside, but also in the pursuit of beauty on the way forward, no matter what you have experienced. This is a young and fearless "enterprising spirit".
So, after being deeply attracted by the appearance and design, can the "soul" behind the Audi A7L fit perfectly with Adon?
Once he has a car, one of the things Adon wants to do most is drive it around every weekend to take pictures. The Audi A7L, which is equipped with four-wheel drive as standard, is undoubtedly his best choice.
Audi A7L in 2The quattro ultra intelligent four-wheel drive system equipped with the 0T model is definitely the "top performance" in the 400,000 yuan range, because the BMW 5 Series and Mercedes-Benz E-class are only available in rear-wheel drive models at the same price.
As a result, the Audi A7L with all-wheel drive will have more stable handling. It can be said that all-weather and all-road conditions can satisfy Adon's impulse to go "wild" at any time.
Moreover, the "black technology" of the Audi A7L does not stop there. The high-spec model is also equipped with air suspension and all-wheel steering, which can further improve driving comfort, passability and stability.
Although the Mercedes-Benz E-Class also supports the soft and hard adjustment of the suspension, it does not support air suspension, and the suspension height cannot be adjusted like the Audi A7L higher-configuration modelsWith the support of DAWS dynamic all-wheel technology, the variable steering ratio makes the BMW 5 Series even more unattainable.
If the trendy design style is the trendy life advocated by the Audi A7L, then it provides more technology and possibilities than traditional competitors, and meets the needs of young hipsters for diverse travel scenarios.
"Well, if I had to define the Audi A7L in terms of driving control, then I think it's more of a low-key and unhurried one with superb technology. After some "arguments", Adon's enterprising spirit of exploring the boundaries of trends and life has finally found some resonance in the Audi A7L.
And recently it was even more surprising to AdonIt is SAIC Audi that has adjusted the terminal ** of the A7L, and the current price of the 2024 Dream New Edition is only 37870,000 yuan, compared with the current starting price of 450,000 yuan for the 24 Mercedes-Benz E-class, undoubtedly has an easier entry threshold and has become the most down-to-earth luxury medium and large sedan in the class.
Moreover, compared with the 24 Mercedes-Benz E-Class and BMW 5 Series, the more humanized design and comfort configuration on the Audi A7L make driving easier and more enjoyable user experience, hitting the user pain point of Adon's "wanting everything".
That's it. Adon made a silent decision in his heart.
(4) Kung Fu shooting
From meeting, acquaintance to acquaintance, this "heart" journey between Adon and Audi A7L can be seen as a beautiful process of two-way travel between brands and users.
The Audi A7L, which has a young "trendy", "stretched" and "aggressive" three states, also perfectly interprets this from another user's perspective that this is different from other traditional luxury models - a young car with a full "heart" price ratio.
It is also a fashion, a positive factor for society to move forward. For example, the Audi A7L, which was born in the era of involution, represents the enterprising spirit behind it, allowing us to see the most scarce thing in this era.