The project won gold in Asia, its international influence surged, its online never fell out of the best-selling list, and the oasis ecology was vibrant and ......
For "Peace Elite", 2023 is undoubtedly a year of all-out breakthrough, and it is also a year worth remembering.
Although we have emphasized several times that the market did not hesitate to welcome "Peace Elite" when it was born, it has maintained rapid growth in many dimensions for a long time, and more and more people want to explore the secrets behind it. And at the 2023 Peace Elite Annual Awards Ceremony, the answer was revealed little by little.
On December 26th, near 18:00, the Chengdu Quantum E-sports Center gradually became lively. In addition to well-known players, anchors, and commentators, you can also meet the ...... of well-known content creators in the game ecology and the Oasis ecosystem
The peace elite ecological builders who have been hidden behind the scenes for a year ushered in the most important gathering of the year, the annual awards ceremony of the peace elite, when the peace elite who are moving forward at full speed to cross the end of 2023, it is also the most suitable time to review.
01 The birth of a global mobile esports pioneer
PEL Most Valuable Player of the Year WBGSUK, PEL Rookie of the Year StDay and PEL Coach of the Year Fuyao ......
With the announcement of one winner after another, the picture scroll of Peace Elite in 2023 in the dimension of e-sports is also unfolding little by little.
If you look back on the changes in 2023 in three words, I think the three key words of "entering Asia, winning gold, and internationalization" are the most appropriate.
On April 22, the finals of the 2023 PEL Peace Elite Spring Tournament ended at the Hangzhou E-sports Center in Hangzhou, China, the venue of the Hangzhou Asian Games e-sports event. The encounter between the project and the first dedicated stadium built in accordance with the standards of continental competitions in China was not only a rehearsal, but also successfully ignited the expectation of entering Asia.
When the Chinese e-sports national training team began to select athletes, a deep-seated change was quietly launched, focusing on the needs of event testing, venue adaptation, and the Asian Games journey of continental events, the Peace Elite project team actively participated in and supported the establishment of technical standards for the overall continental eventsAccording to the authorization requirements of the General Administration of Sports of the People's Republic of China, complete the recommendation, special training, logistics support and other work of the national training team.
July 14, Shenzhen World Exhibition & Convention Center. Mr. Liang Xinghua, the project leader of "Peace Elite", first reviewed the performance of the Peace Elite Competition in the past year. Two points of particular note are noteworthy. The first is that the 2022 PEL Spring Finals will have an average of 45 million daily viewers and 28.1 billion contents, compared to 40 million and 18.2 billion a year ago. Behind these two figures, in addition to the confrontation itself becoming more and more exciting, the maturity of the tournament language, presentation and other aspects is equally important.
The second is the establishment of new international competitions such as the Peace Elite World Invitational Tournament and the Peace Elite Global Regional Competition, as well as the improvement of the youth training system. At this point, regional leagues, continental competitions, global championships, and the Peace Elite Global Finals, a top-down, fuller global competition system has been called out.
Of course, esports viewers are no strangers to international confrontation, but the question is whether the peace elite can bring a real international confrontation, or to put it bluntly, whether other regions are growing as rapidly as domestic PELsEven if the construction of the global e-sports ecology of Peace Elite is almost synchronous with the domestic league.
In the end, the peace elite answered this question from two dimensions.
First of all, at the 2023 PEL Summer Finals at the end of August, when another year of league confrontation came to an end, the veteran Shang Yong, while the emergence of newcomers, and the great changes in the competitive landscape, this is undoubtedly an exciting result for everyone, and we look forward to the return of glory in the PEL region on the international stage with the support of a more complete youth training system.
Secondly, the number of viewers of the 2022 Peace Elite World Championship exceeded 800 million for the first time, and data from eSportsCharts showed that in 2022, the Peace Elite World Finals topped the mobile esports field in terms of the length of a single international tournament**.
Considering that Peace Elite E-sports has regular events in more than 20 countries or regions around the world, and the number of professional teams has exceeded 200, it is currently the most widely carried out e-sports project among all mainstream e-sports projects.
After the S2G in the Turkish division, it is easy to understand that there are strong foreign teams such as GPE one after another. Everything that happens in the PEL region happens in the rest of the world. In the end, the strong confrontation that took place on the international stage was effectively transformed into the huge international influence of peace elite e-sports.
It's like before the start of Formula 1, with the car checked and ready to go, the roar of the engine ringing through the stadium, and only the last step is missing.
On the evening of October 1, the Chinese e-sports national training team won the gold medal in the Peace Elite Asian Games version with a time of 44:36.943. Li Yang, coach of the Asian Games version of the Peace Elite, and athletes Zhu Bocheng, Liu Yunyu, Zhang Jianhui, Chen Yumeng, Huang Can and the "Peace Elite" successfully completed the task of participating in the competition.
Peace Elite has also seized the window of this presentation to Asia and even the world, showing everything accumulated over the past few years from the inside out, and officially becoming a pioneer in global mobile esports projects.
02 From tactical competition to "oasis ecology".
When it comes to peaceful elite e-sports, the keyword "competition linkage" can't be bypassed. In the three dimensions of professionalism, spectatorship, and commercialization, the game linkage system has made the product the cornerstone of the e-sports ecology and dares to make great strides.
According to Tencent's Q1 financial report this year, Peace Elite has been one of the most used games in the local market for four consecutive years. As of December 25, Peace Elite has been online for 1,693 days, occupying the top 1 of the best-selling list for 236 days, occupying the top 2 for 873 days, and steadily occupying the top three for 1,458 days, accounting for 86%, and has never fallen out of the top 10 of the best-selling list.
According to the statistics of Esports Charts, the 2023 PMGC Peace Elite World Championship is the second esports event in November after the League of Legends 2023 World Championship, with a peak audience of 813666 excluding domestic data. Last year, the number of viewers of the 2022 Peace Elite Global Finals also exceeded 800 million for the first time.
When Peace Elite continues to show strength in both product and e-sports, we should not ignore the decline of the entire tactical competition market, and even the viewership of those PC tactical sports projects can only be worthy of entering the top ten.
It's not that the tactical competition category is outdated, it still has its charm, but it also has its inherent drawback, which is that it relies too much on a large user base. A very simple truth, the more stable the player base, the better the experience of the tactical competition category, but if the players decline, and they can't even match a game, the next step is bound to be a cliff**.
At this point, the question shifts to how to retain players on the premise of retaining the background of "tactical competition".The answer is to take openness to the extreme.
It's not just what we see, the complete acceptance of reality in the game of peace elites. In fact, openness runs through all aspects of the iteration of gameplay, game operations, and even the shaping of values.
Three months after launch, Peace Elite updated its first workshop, Dark Night Crisis, to combine tactical competition and survival. While the players did not expect the enthusiastic response, Peace Elite also understood that the so-called openness is not only virtual and real, but also exists between different gameplay methods.
From "Airship Party", "Restart the Future", "Light and Shadow Adventure", to today's "Adventure Train", "Sky Arena", "Astronomical Odyssey", "Asian Games Version" and the upcoming New Year blockbuster version of "Dragon Leaping Great Wall", the collection, shooting, racing, and strategy in the tactical competition category have been dismantled and made into core gameplay support, which is combined with other gameplay methods.
Constantly innovating in gameplay is the most effective means to retain players, and as long as players are retained, the "main mission" tactical competition will always maintain the experience**, not to mention the huge influence of the e-sports ecological bonus.
Next, the peace elite took the boldest step: opening up the system for creating content, and so, Oasis Qiyuan appeared. I'm sure many older players are familiar with this mode, in fact, there is a similar mode in many PC esports games - this is a UGC platform where players can make their own gameplay. After many polishes, players used Oasis Qiyuan to create high-quality gameplay such as "Cat and Mouse War", "Guarding the Health Lifeline", and "Attacking the Bridge".
This is a very familiar scene, just like the MOBA was derived in the editor of RTS games, and the skill-plus shooting mode was derived in FPS games.
Moreover, whether the Peace Elite project team innovates in the gameplay or the players create spontaneously, the results show that when the audience of esports games cannot escape the pyramid distribution, it is inevitable to provide more choices beyond the core gameplay. The 200 million visitors to Oasis Qiyuan in 2023 proves that Peace Elite has done just that.
If you look at the evolution of popular esports categories over the past 20 years, you can see that the importance of Oasis Qiyuan cannot be overstated, and that the impact will eventually spread to the entire game.
At this point, we suddenly found that it still has the background of tactical competition, but it is difficult to define precisely because of its richness. I am afraid that it is precisely because of this that we can rely on rich gameplay to attract different types of players, and we can rely on full openness to create multiple ties with players, and finally, between different gameplay methods, between products and e-sports, players will flow spontaneously.
The rich and large enough player base allows the Peace Elite to dare to break through again and again in another dimension.
03 Every time the boundary is broken, it is a signal for a new circle
Just like in the core gameplay tactical competition, every time the signal of the circle change always causes a change on the battlefield. For the Peace Elite, every breach of boundaries is like a signal to all players for a new lap.
In fact, breaking boundaries is not that complicated, and it is simply understood to be cooperating with brands or methods that have not intersected in the past. As mentioned above, the game itself has a rich enough gameplay, a diverse player base and a rapidly growing e-sports ecosystem, which gives the Peace Elite enough tools to break through the boundaries under the open mind.
As of December 18, 2023, Peace Elite has cooperated with 88 partners in the three major ecosystems of games, e-sports, and content.
A few well-known cases include the 2022 Greater China Effie Award, which was created by PEL for the "Leke Sports XPEL Peace Elite Professional League "Esports Comprehensive Training Course";Partnered with McDonald's to create the first online virtual park in Oasis Worldand Beijing Temple of Heaven jointly created a new landmark in the oasis world, "Digital Axis Temple of Heaven", which has been checked in by more than 40 million playersIn cooperation with the Shanghai Planetarium, the cumulative number of two weeks exceeded 1An astronomy-themed island map visited by 700 million players.
In fact, these more than 100 collaborations also include many well-known animation IPs, national creative IPs, film and television IPs, universities, cultural tourism IPs and other categories, or cross-category brands and different lifestyle ......In a word: everything that is relevant to the lives of young people.
This is the most obvious strategy based on the openness of the peace elite, which has been seeking a wider and more diverse way to enter the lives of existing users as it becomes more and more diverse, while finding channels to reach new users, and then repeating the process mentioned above. There is no doubt that these attempts have led to a longer-term and more frequent interaction between the ecology and users of the Peace Elite, creating a life trend with the characteristics of the Peace Elite. And with this as a starting point, the peace elite can snowball on the product side.
In terms of content, as in the past two years, in addition to the contestants, this year's winners still include content creators, ** institutions, anchors, business partners, and even the gameplay in Oasis Qiyuan. In the operation of the entire content ecology, the peace elite did not stop at the staggering or superposition of traffic, but found all the like-minded partners who could be united through common values, which was a breakthrough in the operation idea in the past, but now, it has become its most obvious feature.
A more noteworthy phenomenon is that the three dimensions of products, e-sports, and cross-border are closely linked by the linkage of competitive games, the trendy lifestyle, and the malleability of e-sports itself. Breakthroughs in any one dimension can be fed back to other dimensions. This can also explain why Peace Elite will be able to usher in breakthroughs in the three dimensions of products, e-sports, and cross-border at the same time in 2023.
The upcoming release of the Elite of Peace and the Transformers IP on December 29 will soon confirm this.
04 Conclusion
After several years of attempts and accumulation, the Peace Elite finally stood on the stage of the Asian Games, and began to break through perhaps the last hurdle with the richness of thousands of people, the seriousness and diversity of sports projects: user cognition.
As described earlier, each breach of boundaries is a signal for a new circle.
It is no longer a simple move of reality into the game, nor is it a horizontal connection between gameplay, nor is it limited to the integration of brands and methods, this time it may be the player's perception of the peaceful elite.
As mentioned in the Year in Review**, the cumulative number of battles in 2023 will be 2.1 billion, the total number of battles in 2023 will be 12.2 billion hours, the cumulative number of bullets fired by players in 2023 will be 7 trillion, and the cumulative number of parachuting jumps will be 55.8 billion in 2023......In the end, the Peace Elite will accumulate silicon with the player.
When Peace Elite continues to sit firmly at the top of the mobile tactical competition category in 2023 and becomes a well-deserved pioneer of global mobile esports, what else can collide when new pictures of different dimensions unfold one by one?
Walking into 2024 with this question, perhaps at the end of 2023, "Peace Elite" will give all players the best New Year's Eve gift.