On December 8, the Douyin 2023 Life Service Comprehensive Industry Summit was held in Guangzhou, and Banxiao, a subsidiary of Guangzhou Banxiaobao, was invited to participate as the only representative of the functional skin care brand. In this Douyin event, Ban Xiaojiang not only won the "Industry Pioneer Brand" award, but also shared his professional operation model on the spot, and the brand said that it focuses on improving the height of the new beauty industry and actively exploring a new pattern of industry development.
Clever strategy short-term marketing, expand brand influence
With the major changes in the consumer environment and Internet marketing ecology, the market competition is becoming increasingly fierce. In the past two years, many industry brands have realized the importance of "traffic is king", so they have actively participated in the traffic competition, and Banxiao is the leader who stands out in this fierce competition.
In February this year, Banxiao will enter Douyin Life Service with a super traffic plan, and it only took half a year to break through the industry track and obtain a series of eye-catching results - in June 2023, Banxiao's GMV exceeded 6,000,000 yuan in one fell swoop and ranked first on Douyin's local life list;In August 2023, in the live broadcast of Douyin's [Good Life Festival], the GMV of a single live broadcast reached 7,600,000 yuan, becoming the head brand among Douyin's cutting-edge brands;Won awards and ...... such as the 2023 Spring Beauty Plan Popular Merchant TOP and the 2023 Douyin Good Life Festival Hot Selling MerchantsTherefore, the "Industry Pioneer Brand" award won by Banxiao this time is the third time it has won the official award of Douyin. This marks that Ban Xiaojiang has entered a new stage of short-term marketing, opened the process of brand rejuvenation development, and has become the leader of digital chain operation in the beauty industry.
Banxiao will use intuitive and vivid communication methods such as short ** and live broadcast to not only bring users a novel and affordable product browsing and purchase experience, but also bring a new ecological play to the beauty industry. At the same time, this has also promoted the development of more than 2,000 experience stores across the country, and further promoted the strategy of "thousands of cities and thousands of stores". In addition, Banxiaojiang's omni-channel GMV reached more than 55 million yuan, which is 280 times the business volume in 2022, achieving a win-win situation for consumers, experience stores and brands.
Strong**, high interaction, fan precipitation
Help the experience store break through the situation
Today's brick-and-mortar entities are facing challenges not only in the volatile economic environment, but also in the urgent need for digital transformation, evolving consumer behavior, and increasing competition in the market. In this era of diversification and rapid change, brick-and-mortar stores must meet a wider range of challenges, including adapting to new technology trends, improving the ability to integrate online and offline, innovating marketing strategies, and enhancing interaction with consumers. It is only through positive change and innovation that brick-and-mortar stores can gain a foothold and continue to thrive in today's competitive market.
With the continuous expansion of the market scale, the responsibility of Madara will become heavier and heavier. In order to help the national offline Banxiao experience store owners break through the traditional business dilemma, the brand has taken the initiative of building a professional Douyin operation team independently, and continues to explore live broadcasts, short ** and other gameplay. Through the layout of a large and collaborative traffic network, the traffic is successfully accurately guided to dealer experience stores across the country. With the help of the brand's strong first-class chain system and service operation system, the dream linkage from the headquarters to thousands of cities and thousands of stores has been realized, and the market has been fully covered. This strategy significantly improves user stickiness, and at the same time, by increasing the repurchase rate and write-off rate, it successfully converts traffic into "retention".
For the sustainable development of the brand, it is not only necessary for the efforts of the brand, but also for the cooperation of dealers across the country. It is based on this understanding that Ban Xiaojiang has specially launched a series of "long-term management" training camps, aiming to help dealers improve their business capabilities and jointly promote the development of the brand. It aims to help dealers make better use of the Douyin short ** platform, operate physical stores through precise marketing methods, create top stores in the same city, and turn performance "popularity" into "long popularity".
After a substantial long-term management training course, the owners of the experience stores who have received special training are full of confidence in the practical strategies of Douyin in the future. In the future, Banxiao will continue to launch a special training program across the country to support more experience store owners, provide them with more practical tools and strategies, and truly achieve long-term operation.
Dig deep into the potential of Gen Z traffic
Promote the process of brand rejuvenation
Deeply tap the traffic potential of Generation Z and promote the process of brand rejuvenation. This year, Madara will continue to upgrade its products and launch a series of new products that are popular with young people. In particular, the skin care ** launched by the experience store quickly became popular on the Douyin platform and became a popular product sought after by young users. This series of drainage actions not only brought considerable traffic and sales to Banjun's experience store, but more importantly, it successfully expanded the brand's youthful image and made it more in line with the aesthetics and consumption trends of the younger generation.
Douyin is a super platform loved by mainstream urban people, Banxiao will achieve effective interaction with young audiences through high-quality short content, digital brand ambassadors and traditional festival marketing activities that young people pay attention to, so as to attract more fans and users on the Douyin platform and successfully attract the attention of young people.
In addition, Banxiao's sensitivity to the industry and trends has always been leading, coupled with the support of a professional operation team, to ensure that Banxiao will be able to break the communication barriers with "shaking people" through the output and interaction of a more youthful atmosphere, so as to quickly promote the rejuvenation process of the brand.
Hand in hand with Douyin, nationwide drainage, Ban Xiaojiang is making every effort to develop the terminal market. The brand's in-depth layout on the Douyin platform is not only limited to the brand itself, but also leads the omni-channel to achieve clever play of traffic. The brand firmly believes that this in-depth layout will bring traffic peaks to Banxiaojiang's terminals across the country, so that every experience store can truly feel the infinite possibilities brought by online traffic to terminals. It is not only the development strategy of the brand, but also brings new business opportunities and experiences to terminal partners. In this era of digital vitality, Banxiao is willing to work with partners across the country to meet more challenges and create more success.