In the top 10 global sports marketing events, we have conducted the most detailed and efficient combing of the most important sports business information such as corporate brand marketing sponsorship, business cooperation, athletes' personal endorsements, broadcast rights, and sports event hosting rights around the world in the past week, and have taken stock of the top 10 sports marketing events at home and abroad in the past week to provide you with professional reference opinions.
You are welcome to pay attention and put forward valuable comments, you can leave a message or inquire to our background. The following is a summary of the top 10 and non-selected events in global sports marketing from December 25th to December 31st.
10.PGA Tour develops a partnership with Aon Group.
On December 25, PGA TOUR has developed a partnership with Aon Group, a world-renowned professional services organization, to integrate the use of real-time analytics technology and take advantage of PGA TOUR's redesigned 2024 schedule changes to create more drama and insight for fans.
First, Aon will launch Aon Next 10 and Aon Swing 5, two awards designed to recognise better decision-making and elite performance for a chance to enter the season's signature events. Secondly, a key element of the award-winning Aon Risk Reward Challenge programme will evolve into a "Better Decision Breakdown" session, which leverages emerging technologies to provide real-time analysis of player decisions.
9.MSC Cruises becomes the title sponsor of the F1 Japanese Grand Prix and the Emilia Romagna Grand Prix.
On December 25, MSC Cruises became the title sponsor of the 2024 F1 Japanese Grand Prix and the Emilia Romagna Grand Prix. MSC Cruises has been a global partner of F1 since 2022.
The Japanese Grand Prix will take place from April 5 to 7, 2024 at Japan's legendary and much-loved Suzuka Circuit. The Emilia Romagna Grand Prix will take place at the Imola circuit from 17 to 19 May 2024.
8.Estee Paper became the official partner of Phoenix Mountain Sports Park.
On December 29, it was reported that the Phoenix Blessed Land partner added another seat, and Estee Paper established an official partnership with Phoenix Mountain Sports Park to work together to build a green and healthy life in the city.
As one of the key projects of the "14th Five-Year Plan" for the construction of Chengdu's world famous event city, Phoenix Mountain Sports Park actively seeks cross-field and cross-industry cooperation in addition to the competition and performance, so as to achieve the effect of "1+1 2" and achieve diversified development. The spirit of continuous progress and innovation in Phoenix Mountain Sports Park is very consistent with the corporate tenet of "quality as the foundation and innovation and development" of Estee Paper.
7.Wang Laoji officially became the official partner of Guangzhou Dragon and Lion Basketball Club.
On December 26, Guangzhou Dragon and Lion Basketball Club officially announced the signing of a cooperation agreement with Wang Laoji, announcing that Wang Laoji has officially become the official partner of Guangzhou Dragon and Lion, and the two sides will jointly appear in the 2023 and 2024 CBA League season.
Based on this cooperation, Guangzhou Longshi and Wanglaoji will carry out close cooperation in many fields, inject more vitality and fresh gameplay into the continuously expanding young Longshi fan base and the majority of Wanglaoji brand consumers and partners, pass on the "Ji" culture to the public, and further promote the sustainable development of basketball and sports in Guangzhou and even in China.
6.Valvoline became the official lubricant partner of the CBA League.
On December 28, Valvoline announced a new important partnership with the CBA League in the 2023-2024 season. The CBA league has a wide fan base in China, with teams spread across major cities such as Beijing, Shanghai, Guangzhou, and Chengdu. Valvovoline is an automotive and industrial solutions provider that is committed to providing its partners with future-oriented products and satisfactory services.
In the 2023-2024 season, the CBA league will strengthen its influence in the Chinese market, enhance the sportsmanship of professional basketball for all, and inject vitality into the city. This cooperation will integrate the competitive spirit of world-class athletes with the fans' expectations for ValvolineTM's pure quality and innovative spirit, with the common goal of the league to improve the competition level of Chinese basketball.
5.Keep Doraemon launches a co-branded medal.
On December 28th, it was reported that recently, Keep cooperated with super IP Doraemon for the first time and launched "Dream for You|".Doraemon Magical Props Online Run "Any Door" event, and launch two Doraemon-themed medals. It is reported that the event will be held from December 31, 2023 to March 31, 2024, and more Doraemon themed events will be launched in the follow-up Keep.
It is reported that there is only one mileage in this event - 2112km is the year when Doraemon was born. The physical medals are divided into classic and fun models, both medals have Doraemon with bells as the core element, and the back of the medal is Doraemon, Nobita, Shizuka, Fat Tiger, and Xiaofu. The fun version adds more gameplay, any door on the back of the medal can be erected, and character plug-ins can be placed behind any door.
4.Light food brand Salad Food Carving received 100 million yuan in financing and signed Jay Chou as the spokesperson.
On December 28, it was reported that Salad Food held a spokesperson release ceremony, officially announcing Jay Chou as the brand spokesperson. A strategic financing signing ceremony was also held at the event, and Salad Food Carving announced that it had reached the first strategic financing framework cooperation of 100 million yuan in Series A with Bufu Venture Capital.
It is reported that Salad Food is a full-chain technology-based catering enterprise, which adopts the business model of "standardized large-scale industrial production + cold chain distribution + intelligent machine unmanned sales" to provide consumers with convenient dining services that can be bought and obtained. Li Zhujie, founder of Bufu Venture Capital, said that Salad Food has created the shortest link from the factory to the C-end, providing a convenient new dining option for urban white-collar workers.
3.iQOO became the official partner of NBA China.
On December 25th, IQOO Mobile officially announced that it and NBA China held an IQOO&NBA gift ceremony at the global headquarters of vivo, and the two sides jointly signed a market cooperation agreement to work together to help the blood, and Jia Jingdong, vice president of vivo brand, attended the ceremony. At present, not only IQOO has become the official partner of NBA China, but the iQOO Neo9 series, which will be released on December 27, will also be crowned as the official mobile phone of NBA China.
Jia Jingdong, vice president of vivo brand, said in his personal Weibo: "IQOO joins hands with the NBA to 'connect' our hot-blooded coolers and equally enthusiastic basketball competitions, and creates a spiritual 'hot-blooded combination' in the crowd and brand." ”
2.The "covenant" is decided!361° officially announced that Jokic has joined the family.
On December 25, Beijing time, China's well-known sports brand 361 ° officially announced the signing of NBA Denver Nuggets superstar Nikola Jokic, who joined the 361 ° family to become the 361 ° global brand spokesperson.
It is worth mentioning that the time node of this official announcement is Christmas, a traditional Western festival. Jokic takes the 361° big3 future in the Christmas fight. (See: Jokic joins the 361° family, and the domestic brand pattern ushers in a major reshuffle?)）
1.Legendary curtain call!Yi Jianlian's "No. 9" jersey was officially retired, and Yao Ming sent blessings to his former teammates.
On the evening of December 29, the Chinese Men's Basketball Professional League (CBA League) ushered in the focus game - Guangdong team hosted Guangsha team. The fans wore the legendary No. 9 jersey early, dyeing the Dongguan Bank Basketball Center into a sea of red. The No. 9 jersey of the Guangdong men's basketball team, which belongs to Yi Jianlian, officially came to an end.
When the game is over, the beams of the spotlights are cast on the field**. Yi Jianlian, the legendary star of the Guangdong men's basketball team, once again received the highest courtesy. Yao Ming, president of the Chinese Basketball Association, sent his blessings to his former teammates with great anticipation, "I hope to hear your story at the Chinese Basketball Hall of Fame in the future." ”
In addition, Li Chunjiang, Li Qun, Li Nan, Wang Shipeng, Su Bingtian, Deng Chao, Zhang Yishan, Pan Weibai, Wu Kequn and other celebrities from all walks of life also attended the scene one by one to witness this legendary moment. As the "No. 9 jersey" slowly rose and waved goodbye to Guangdong basketball, there was another legendary witness over the stadium. A story was sealed and became the resonance in the memories of Yi Jianlian and the fans.
International Sports Marketing Summary.
Guild Esports has signed a one-year contract extension with Subway.
On December 25, it was reported that Guild Esports, a British e-sports organization, extended its partnership with fast food sandwich brand Subway for one year. The extension and expansion of the partnership will see the Subway brand appear on the uniforms of Guild Pro and Academy players.
The new partnership will provide Subway with visibility across different events and events. The cooperation between the two parties began in 2021. At that time they struck a "multi-million pound deal".
NHL enters into a digital partnership with Deltatre.
On December 25, NHL established a digital partnership with Deltatre, a leading streaming technology company. The Coalition has appointed Deltatre as NHL through its publishing platform, Forgecom**.
Ahead of the ongoing 2023 24 season NHL regular season, Deltatre vs. NHLcom underwent a "complete technical restructuring and visual redesign," which included ** for all 32 NHL teams.
Note: The ** used in this article is from the Internet.