Oriental Selection is an e-commerce live broadcast platform under New Oriental, which features selling culture, stories, and feelings, attracting many consumers and fans. Among them, Dong Yuhui, the anchor of the house, has won countless praises and attention for his profound knowledge, witty language and gorgeous writing, and is known as the "Prince of Little Composition".
However, recently, Dongfang Selection has fallen into a storm of "small composition incident", which has aroused heated discussions and questions among netizens. The cause of the incident is that on December 6, Dong Yuhui promoted Jilin's "small composition" in the live broadcast, which was brilliant and popular on the whole network, becoming a hot search keyword on the Internet. Subsequently, Dongfang Selection commented on the official Weibo, revealing that these "small essays" are actually the result of teamwork, some of which were written by Dong Yuhui himself, some of which he provided ideas and suggestions, and some of which were written according to his ideas. This comment immediately caused dissatisfaction and disappointment among netizens, who believed that it was deceiving consumers and questioned Dong Yuhui's true level and integrity.
Dongfang Selection then deleted the comment and issued an apology statement on December 7, saying that the anchor had realized the mistake and reflected and apologized. At the same time, they also promised to strengthen internal education to prevent similar incidents from happening again. Dong Yuhui himself also published a long article on December 13, explaining the creation process of "Little Composition", admitting his shortcomings and mistakes, and expressing apologies and gratitude to consumers and fans.
However, the impact of this incident did not dissipate quickly, as the attitudes of netizens were not consistent. Some netizens expressed their understanding and support, believing that the "small composition" is a joint effort of the team, which does not affect Dong Yuhui's talent and charm, nor does it affect the brand image and values of Dongfang Selection. Some netizens expressed dissatisfaction and disappointment, believing that the "small composition" was deception and plagiarism, which damaged Dong Yuhui's personal image and reputation, and also damaged the business ethics and social responsibility of Dongfang Selection. Some netizens expressed indifference and indifference, thinking that "small composition" is just a marketing method, and there is no need to care too much, and there is no need to be too popular, as long as the product quality and service quality are passed, it can be accepted.
The impact of this incident is also reflected in the number of fans of Dongfang Selection. According to statistics, from December 6 to December 10, the number of fans on Dongfang Selection's official Weibo dropped from about 14 million to about 13.9 million, a decrease of nearly 100,000. This shows that this incident has caused certain damage to the brand loyalty and reputation of Dongfang Selection, and has also brought certain challenges to the future development of Dongfang Selection.
In short, the "small essay incident" of Dongfang Selection has sparked controversy and reflection. In the era of e-commerce live streaming, how to balance creativity and integrity, how to balance marketing and ethics, and how to balance brands and individuals are issues that every practitioner and consumer needs to think about. 100 help plan