In today's increasingly competitive market, businesses must constantly innovate in product design and user experience to stay ahead of the competition. For enterprises, product innovation is an important means to obtain more opportunities and advantages, and at the same time, it can also improve consumer satisfaction. As a result, brand managers need to think about how to create unique product experiences through innovation and product design to stand out in today's highly competitive market.
There are many reasons why most businesses have a low success rate when it comes to new product innovation. Typically, companies take the approach of getting advice and feedback from customers through the sales department, and then feeding those needs back to the R&D department. Based on this feedback, R&D personnel make product innovations or propose solutions to the company's decision-makers, who ultimately make decisions based on past experience. However, this approach often results in sales and profits not meeting expectations after the launch of new products. So, why is this a problem?How to solve this problem fundamentally.
More and more companies are choosing to seek the help of professional consulting and innovative design companies in product innovation and design to create products that are competitive and popular. For example, some businesses such as Xiaoyu Aitu, ArkmaCO and Slow Stage, etc., cooperated with LKK Rococo to jointly develop some iconic products, such as Xiaoyu Aitu's car makeup mirror, ARKMACO's high-speed hair dryer and slow-step music stand, etc. These products not only bring good market profits and brand reputation to enterprises, but also provide consumers with a high-quality product experience, allowing them to stand out in the market.
Take arkmaFor example, there are various types of hair dryers on the current market, including those that are integrated with a perm, anti-static, quick-drying, and do not hurt the hair. In order to create a hair dryer that can stand out in the highly competitive market, Rococo can find that there is a serious homogenization problem in the current hair dryer market through market insight and analysis. After in-depth understanding of the most real user needs, they found that users were looking for a hair dryer that was portable, efficient, quick to dry, easy to clean, and simple and high-end in appearance.
During the product design and innovation process, the Rococo team could focus on developing a lightweight, compact hair dryer that uses high-speed drying technology to ensure fast drying results. At the same time, they can design easy-to-use and easy-to-clean structures that are convenient for users to carry out daily maintenance and cleaning. In addition, the appearance design can highlight simple and high-end elements to meet the user's pursuit of product appearance.
Choosing to cooperate with a professional team of designers, starting from product strategy, user experience optimization and market competitiveness, we have successfully created A&R high-speed hair dryers. This product breaks the phenomenon of serious homogenization of existing hair dryer products on the market with a unique perspective language. Outstanding performance in both exterior design and product innovation has led to the award for iF Product Design 2023, as well as ARKMACO has brought good market benefits and word of mouth, and by cooperating with a professional design team, ArkmaCO is able to accurately grasp market trends and consumer needs, so as to break the market homogeneity through unique product innovation. At the same time, the A&R high-speed hair dryer has a recognizable and aesthetic design, which also makes it very competitive in the marketCO cooperates with professional designers to successfully create a market-competitive A&R high-speed hair dryer through product innovation and design breakthroughsCO has won wide recognition and benefits in the market.
Rococo Innovation Design Group is a Beijing-based innovative design company dedicated to providing customers with a full range of innovative solutions. Their services include product strategy consulting, industrial design, brand design, space and service design, cultural and creative IP design, R&D and digital experience design. In addition, they have subsidiaries and professional design service teams in various cities in China such as Shenzhen, Shanghai, Guangzhou, Nanjing, Chengdu, Hangzhou, Ningbo and other cities.
In the future, market competition will be mainly reflected in product innovation and design capabilities, and those products that are forward-looking and meet the needs of customer experience can continue to bring benefits to enterprises. If your company has a need for product design and innovation, you may wish to consider further cooperation opportunities with Rococo to jointly respond to future market changes. Rococo's team of professionals will provide you with professional consulting and innovative design services to help you stand out in the market.