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Since December 2023, the Measures for the Supervision and Administration of Toothpaste issued by the State Administration for Market Regulation have been officially implemented.
1. The toothpaste must be "paste-like".
This has been made clear in the Measures. The gelatinous "toothpaste" that many people buy in their lives is not actually toothpaste in the strict sense and does not meet the standards stipulated in the "Measures".
In addition, some tooth powders and other oral care products that pass off as toothpaste do not fall under the category of toothpaste.
2. The efficacy of the toothpaste produced by the manufacturer must have a scientific basis
As we all know, many toothpastes currently sold on the market claim that they have the functions of anti-inflammatory and analgesic, heat-clearing, anti-allergic, and tooth restoration.
However, the implementation of the "Measures" further clarifies that if the toothpaste you produce claims to have a certain effect, you must provide scientific basis, that is, the manufacturer needs to provide itEvaluation of Human EfficacyOtherwise, it is false propaganda and deceiving consumers, which is an illegal act.
There is one exception: if toothpaste only claims to have "cleaning properties", it will be exempt from efficacy evaluation and will not need to provide scientific evidence. Because the most basic function of toothpaste is cleaning, if you don't even have this function, then don't produce it.
3. The main function of toothpaste is cleaning
This is the overall requirement of the "Measures" for the basic functions of toothpaste. The "Measures" stipulate that "toothpaste is a paste product that is applied to the surface of human teeth by friction and has the main purpose of "cleaning". ”
This is a clear definition of toothpaste. In other words, no matter how well advertised you are, if you don't even have the basic function of "cleaning", then it is not a toothpaste.
In particular, many toothpaste products that are pretended to be toothpaste under the slogan of healthy teeth do not belong to toothpaste.
In March 2023, the National Medical Products Administration pointed out in its policy interpretation of the Measures for the Supervision and Administration of Toothpaste:
Products such as oral antibacterial cream with the name of "elimination" (sanitary disinfection), dental desensitization gel and other products with the brand name of "machinery" (medical devices), and products such as boron butadiene cream with the brand name of "medicine" (medicine) do not belong to the category of toothpaste.1. With the word "elimination".These belong to sanitary disinfection products, but they are not medicines, and the elimination products do not have the effect of regulating the physiological functions of the human body, so they do not belong to the category of toothpaste.
2. With the word "mechanical".
These are products that fall under the category of medical devices, or plasters with health care functions, so these are not toothpastes either.
3. With the word "medicine".
As the name suggests, these are under the category of drugs, so they can't be counted as toothpaste.
The "Measures for the Supervision and Administration of Toothpaste" implemented by the state this time is precisely because there are many non-standard chaos in the domestic toothpaste market, and in order to rectify these chaos, such measures have been implemented.
After reading the content of the "Measures", Lao Qiao also carefully checked a few toothpastes in his home, and really found some problems, such as a certain brand of toothpaste, which clearly shows that the toothpaste has the function of "antibacterial and anti-inflammatory" on its outer packaging, but in fact, if you really want to carefully study its ingredient list, you will find that the toothpaste produced by such raw materials will not have antibacterial and anti-inflammatory functions at all, which is suspected of exaggerated publicity, and it is obviously illegal.
Lao Qiao estimates that after the implementation of the "Measures", some common toothpastes in our lives will definitely have to redesign the packaging and copywriting, because according to the current packaging, it must be non-compliant.
As ordinary consumers, on the one hand, we must be familiar with the relevant laws and regulations, on the other hand, we must also carefully screen the toothpaste products on the market, and give up those products that involve false advertising. In fact, the function of toothpaste is to clean, it is unrealistic to expect a small cleaning product to have such and such functions, if you feel that there is something wrong with your mouth or teeth, it is the right thing to do in time.
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