Vipshop, which specializes in brand sales, has a little known side that has been exposed

Mondo History Updated on 2024-01-31

When it comes to Vipshop, many people's biggest impression of it for a long time is that it has an advantage in selling clothing. But now, many people have glimpsed the other side of it, it turns out that it is not only doing special sale business, but also leading at home and abroad in the major matter of ESG governance.

In particular, not long ago, MSCI, an international authoritative index agency, announced the latest ESG (i.e., environmental, social and governance) rating results, and Vipshop unexpectedly came out on top in the competition with a number of Internet bigwigs.

According to the report, Vipshop's latest ESG (i.e., environmental, social and governance) rating results have been upgraded directly from "A" to "AA", which is the industry's leading rating.

When the good news came back to China, many people were excited and praised the high-quality development of Chinese enterprises. But at the same time, many people feel even more surprised that Vipshop has done so much in ESG.

Recently, Vipshop released the "Carbon Reduction Goals and Action Report", which undoubtedly exposed its ESG performance. For example, in terms of clean energy applications, Vipshop continues to develop photovoltaic projects, and from January 1, 2022 to September 30, 2023, its own photovoltaic power generation has reached a total of 108,2292 MWh.

In the past year, Vipshop has also taken the lead in achieving 100% green electricity use in the office area, with a total of more than 15 million kWh of green electricity used in the first three quarters, contributing more than 8,500 tons of carbon dioxide equivalent to emission reduction.

In addition, Vipshop is also effectively reducing resource waste by improving the recycling rate of cartons and extending the service life of packaging materials. From January 1, 2022 to September 30, 2023, the cumulative number of ** cartons exceeded 43 million, reducing the use of cartons by more than 20,000 tons.

In fact, carbon reduction is only one aspect of ESG governance, and Vipshop can lead the industry and do more than carbon reduction. What is impressive is that it has spent 1200 million events for employee charters. At that time, the news was exposed, and it quickly appeared on the hot search, and netizens were amazed that Vipshop turned out to be a fairy company.

Since then, a large number of welfare measures such as Vipshop chartering cars and meals for employees have also been picked up, and netizens have said that they are unexpected. "I originally thought that Vipshop would be a special sale e-commerce, and it would be good enough for big brands to have three folds every day, but it turned out that they could still give employees a discount on renting a house, or 1 discount. Did you do a special sale 'kill crazy'?Some netizens joked.

These measures to shoulder social responsibility and promote common prosperity are exactly one aspect of ESG governance that Vipshop pays attention to. Now many people say that Vipshop is doing niche business with the heart of protecting the environment and social governance.

If you look at the current environment, the development trend of many Chinese enterprises has also changed, in the past, large factories ran all the way, one-sided emphasis on scale profits, but now they have begun to focus on creating social value and adhere to high-quality development.

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