On December 11, Pingyao County and the team of ** Academy of Fine Arts discussed matters related to the planning and implementation of art authorization of Pingyao's characteristic cultural brand. Wei Jiangfeng, Secretary of the Pingyao County Party Committee, Du Xiaoyu, Member of the Standing Committee of the Pingyao County Party Committee and Deputy County Magistrate, Wang Yan, Member of the Standing Committee of the Pingyao County Party Committee and Minister of the Propaganda Department, and Guo Yicheng, Professor of Cultural and Creative Industry Management of the ** Academy of Fine Arts, participated.
The use of IP to create cultural tourism products is a new trend in the transformation and upgrading of the cultural and tourism industry in the future. The top-level design and planning of the IP of Pingyao Ancient City was launched in 2019, and the preliminary work such as the planning of the Pingyao Cultural Brand Art Authorization CIS System and the Pingyao Cultural Brand Art Authorization Planning Guide has been completed.
Wei Jiangfeng emphasized that it is necessary to combine the IP of the ancient city of Pingyao with excellent traditional culture to improve and enhance the image design. It is necessary to combine the pace of the times and the reality of peace, and pay attention to activation and utilization. Relevant departments, scenic spot companies and the team of the Academy of Fine Arts should be closely connected, fully excavate the cultural connotation of the ancient city, optimize the design plan, set up a special team, clarify their respective responsibilities, work together, do a good job in publicity and marketing and factor guarantee, further enhance the city's brand image, drive the development of cultural tourism, and form lasting market value and economic benefits.
Guo Yicheng said in the report that the core of Pingyao's cultural brand art authorization CIS system is to rely on the cultural image of Pingyao City, with the help of CIS system planning, highlighting the authorized use of Pingyao City's cultural elements and artistic resources at the urban planning level. They will combine the actual situation of Pingyao, from the height of culture and the height of peace, to further plan the plan, and at the same time take into account the preferences of young people, and promote the IP of the ancient city of Pingyao to the world. (Pingyao County Rong ** Center).