Original title: National Food Safety Publicity Week |Dong Guanpeng: Campus food safety should be "done well" and "well-spoken".
The 2nd China Food Education Conference was held in Beijing on December 6. At the meeting, Dong Guanpeng, vice president of the China Public Relations Association and dean of the National Institute of Public Relations and Strategic Communication of Communication University of China, gave a keynote speech on "Campus Food Safety Emergency Management and Guidance in the Whole Era".
Dong Guanpeng, vice president of the China Public Relations Association and dean of the National Institute of Public Relations and Strategic Communication of Communication University of China, gave a keynote speech on "Campus Food Safety Emergency Management and Guidance in the Whole Era". Dong Guanpeng shared his thoughts on the new characteristics and new strategies of public opinion related to food safety in the 5G era from the three dimensions of "potential technology".
Specifically, the "potential" refers to the four challenges brought by the 5G era - high-speed public opinion, ever-changing, massive information, and first, which makes campus food safety a news bonanza. In the process of response, the relevant parties should not delay the response to public opinion by "investigating the causes" and "other conclusions", but should quickly tell the facts, re-emphasize the attitude, and honestly talk about the measures, and do a good job in the whole process of emergency handling.
"Dao" refers to adhering to the people-centered, and when responding to public opinion on campus food safety, we must grasp the principles of four aspects: responding to concerns, seeking truth from facts, being fully prepared, and communicating frankly.
"Art" includes three systems: the discourse system, the narrative system, and the technical system. It focuses on the key to the construction of food safety discourse system - the construction of "caliber warehouse". In particular, it is emphasized that it is necessary to adhere to the four-step working method - drafting by the business department, revising by the legal department, polishing by communication experts, and issuing by main leaders, so as to enhance the efficiency and credibility of the response to public opinion related to campus food safety.
In view of how to do a good job in campus food safety emergency management and guidance in the whole era, Dong Guanpeng put forward four suggestions: First, start with risk combing. It is not only necessary to sort out the technical risks and legal risks related to campus food safety in a timely manner, but also to pay attention to the combing of relevant risksSecond, based on capacity building. It is necessary to uphold the concept of "not only to do a good job, but also to do a good job", and to improve the ability of emergency management and guidance in a targeted mannerThird, be good at making up for shortcomings. **The times have put forward new requirements for public opinion response, and it is necessary to make up for possible shortcomings in timeFourth, win in the future. It is better to be prepared than to be prepared, and never to use it without being prepared, and promptly formulate and improve online public opinion response and handling plans.
Finally, Dong Guanpeng called on us to attach great importance to the public opinion of campus food safety network, not only to "do a good job", but also to "speak well", to be a timely communicator, an authoritative tone-setter, and a conscious gatekeeper, to accept the people's supervision throughout the process, and to reassure the people throughout the process.