Since 2023, CCTV has focused on the development of special tours and theme tours, and has continuously stimulated new momentum for the cultural and tourism industry.
"Red Ribbon" immersively tells the story of the Long March.
Recently, the "Red Ribbon" Long March Cultural Digital Display Project in Guiyang, Guizhou Province has attracted many visitors. This is the country's first all-for-one immersive digital experience hall with the theme of the Long March.
Through the latest technological means such as AI virtual interaction and holographic images, the audience can experience various forms such as marching performances, theater-style performances, and immersive experiences, and re-walk the road of the Long March in the venue.
The "Red Ribbon" is one of the key landmark projects of the Long March National Cultural Park. Since its launch in late October 2023, it has attracted tens of thousands of visitors.
"Warm winter tourism" is hot, driving the tourism market to heat up
As the temperature drops, the popularity of Sanya's "warm winter tour" is gradually rising. In the past few days, Sanya Airport has carried out an average of 342 flights per day, with an average daily passenger throughput of 540,000 people, and showing a steady growth trend.
With the resumption of the visa-free travel policy for people from 59 countries in the Hainan Free Trade Port, Sanya has also attracted a large number of foreign tourists. The major hotels have launched a variety of activities to meet the diversified and international needs of tourists.
Harbin, Heilongjiang: Ice and snow tourism has become a new fashion
With the arrival of the peak season of ice and snow tourism, in Harbin, Heilongjiang, the ice and snow travel photography market is also hot.
In the past few days, the Russian-style style shot with Sophia Church in Harbin as the background has become popular all over the Internet. In the snow, under the guidance of photographers, tourists transform into "exotic princesses". It has also become a trendy "check-in" place for many travel photography enthusiasts.
As a new type of consumer service, travel photography has now become a new trend in travel.
Inner Mongolia: The beautiful scenery of the icy waterfall of Acacia Lake attracts tourists
In the past two days, as the temperature drops, the Alihe National Forest Park and Baiyin Xile Ranch in Inner Mongolia alternate different winter beauties, allowing tourists to feast their eyes.
In the middle of winter, the Acacia Lake Waterfall in the Acacia Valley Scenic Area of Alihe National Forest Park in Daxinganling, Inner Mongolia, forms a unique and beautiful ice waterfall landscape under the action of cold air. This ice-water waterfall is 24 meters and 28 meters wide, the waterfall at this time is half ice and half water, and the white jade-like icicles are combined with the movement of the flowing water, just like a crystal palace.
In the Baiyin Xile Ranch of the Xilin Gol League in Inner Mongolia, photographers took pictures of red deer, a national second-class protected animal, foraging. Red deer are the second largest deer after moose, named for their horse-like shape, and live in alpine forests or steppe areas, and are good at running and swimming. From the air, dozens of sturdy red deer roam the grassland, some of them frolicking, some looking up, forming a beautiful winter ecological picture.
Xinjiang Bohu: Desert cross-country race drives a winter tourism boom
Recently, in the Allersun Ula Desert in Bohu County, Bazhou, Xinjiang, a desert cross-country race integrating ornamentation, fun and participation is being staged passionately.
With an order, more than 200 racing cars are like loose "wild horses", in an instant, the vast desert motor roars, the players gallop in the vast sea of sand, and the car skills and thrilling scenes let the audience feast their eyes.
The Allersun Ula Desert in Bohu County has become a dream place for desert off-road enthusiasts because of the complex terrain such as sand mountains, sand beams, and sand slopes.
In recent years, Bohu County has actively explored the integrated development model of "tourism + culture + sports" to create sports events with regional characteristics and attractiveness.
The red leaves of Wushan are at the right time, and the winter tourism of the Three Gorges is "hot".
At present, the red leaves of Chongqing and the ginkgo biloba of Jiangxi have ushered in the best season for leaf appreciation. The brilliant colors make up a beautiful winter ecological picture, attracting tourists to visit.
In recent days, the red leaves of the Wuxia section of the Three Gorges of the Yangtze River, located in Wushan County, Chongqing City, have begun to turn red. The red leaves all over the mountains and the clear water and green mountains reflect each other, just like a beautiful ecological picture of the Yangtze River. In the past few days, tourists from all over the world have walked into the red leaves scenic spot, stopped in the red leaf forest, and took photos with the river, mountains and red leaves.
The ginkgo trees in the Fenghuanggou Scenic Area ushered in the best viewing season.
At present, more than 2,000 ginkgo trees in the Fenghuanggou Scenic Area in Nanchang, Jiangxi Province are ushering in the best viewing season. Under the warm sun, the ginkgo biloba leaves swayed in the wind, brilliant and colorful, dotting the entire scenic area into a golden sea. The golden ecological beauty in winter has also attracted many citizens and tourists to "check in" and record the beautiful scenery in front of them.
The Yellow Sea Forest Park presents a beautiful winter scene.
In the Yellow Sea Forest Park in Yancheng, Jiangsu Province, after experiencing the emerald green in summer and the "dressing" in autumn, the woods are now orange, yellow, orange and green. The undulating trees of various colors are like a "palette" overturned on the earth, and the neatly arranged trees are like a "brocade" with brilliant colors, putting on beautiful "clothes" for the earth against the background of the clear blue sky.
Tourists from the south make a special trip to the northeast
In winter, the Northeast is covered with snow and ice, and there is a unique scenery. Every year, many tourists from the south make a special trip to the Northeast to enjoy the snow and play in the snow, which brings the local ice and snow tourism to the fire.
When night fell, an ice and snow scenic spot in Mudanjiang City, Heilongjiang Province, where thousands of people jumped and jumped officially began. Colorful lights flicker, snowflakes flutter, and visitors enjoy a happy time in the snowy night.
It's getting late, the temperature has dropped to -20, and the snow is getting heavier. However, the enthusiasm of the tourists has not diminished, and they have picked up their mobile phones to take pictures, and activities such as the Yangge team parade have also entered a climax.
The reporter noticed that recently, many tourists in the Northeast came from the southern region with little snow. In this ski resort in Harbin, in the snow-covered ice and snow world, many skiers in bright snow clothes walk lightly on the slopes.
It is understood that in previous years, the peak tourist season of ice and snow tourism in Northeast China was roughly after the middle of December, and in 2023, it will be advanced to November. According to the data, since November, the number of air ticket bookings to the Northeast has increased by 25% compared with October, and the search popularity related to popular ski resorts in the Northeast has nearly doubled compared with October.
Heilongjiang: Snow scene Hanfu travel photography is hot
Appreciating the snow and playing in the snow are indispensable to "check in" and take pictures. In the 2023 ice and snow tour, the travel photography of snow scenery Hanfu is very popular, and the exquisitely designed ice and snow cultural and creative products are also very popular.
In the beautiful scenery of the blue sky and white snow, dressed in red, quietly listen to the sound of snow falling;Stand on the snow-capped mountain plank road, press the shutter, and remember this moment. Snow is accompanied by red clothing, and many tourists commemorate an unforgettable snow trip in this way.
The reporter learned in the main ice and snow scenic spots in Mudanjiang that in 2023, the Hanfu snow scene photography represented by cloaks and horse-faced skirts will be popular among tourists, and the "one-stop" business of makeup, leasing and shooting will be hot. A number of travel photography stores are stepping up their efforts to purchase hanfu and recruit photographers and makeup artists. In addition, cultural and creative products such as refrigerator magnets, philatelic products, and postcards with the theme of ice and snow tourism are also selling well in the local area.
Heilongjiang: Northeast China's "characteristic food and accommodation" is favored
In addition to enjoying the snow and playing in the snow, Northeast special food and homestays are also an indispensable experience in ice and snow tours.
The stalls in the morning market are full of frozen pears and frozen persimmons with Northeast characteristics, as well as Harbin sausages, pig killing dishes and other Northeast specialties. There are already long queues in front of many of the stalls.
In addition to the booming morning market snacks, in the peak season of ice and snow tourism, Northeast specialties such as stewed goose in iron pot, pot wrapped meat, hazel mushrooms and other Northeast specialties are also very popular, and many southern tourists come to try them.
In addition to food, B&Bs with Northeast winter characteristics are also favored by tourists. The electric kang that replaces the bed and the flower futon placed in the house all bring a fresh experience to tourists from other places.
According to the data, since November, the transaction volume of hotel rooms in Heilongjiang has increased by more than 40% compared with the same period in 2019The transaction volume of B&B rooms increased by more than 1 compared with the same period in 20195 times.