This article**: The people**.
Zhang Xueli. People** December 05, 2023 10th edition).
The report of the 20th National Congress of the Communist Party of China proposed: "Adhere to the cultural and plastic tourism, and promote the in-depth integration and development of culture and tourism." This points out the direction for promoting the high-quality development of cultural tourism. **The "Opinions on Supporting Guizhou to Blaze a New Path in the Development of the Western Region in the New Era" proposed to "promote the prosperity and development of the cultural industry and tourism industry" and "accelerate the construction of international mountain tourism destinations" to inject new impetus into the development of Guizhou's cultural and tourism industry.
In recent years, Guizhou has maintained a rapid growth rate in the number of tourists and total tourism income, and the tourism industry has become a pillar industry. Grasping that tourism industrialization is in the period of transformation and upgrading of advantages, Guizhou strives to give full play to the comparative advantages of world-class cultural and tourism resources, and puts forward the goal of "building a world-class tourist destination".
Promote the transformation of resource advantages into industrial advantages. Establish a global vision, create unique cultural and tourism elements with Guizhou characteristics, make full use of the world's natural heritage, world cultural heritage, world-class Gaoqiao resources, world-class astronomical resources and unique soy sauce wine cultural resources, and accelerate the transformation of world-class resources into world-class scenic spots. In line with the international first-class standards, we will further strengthen the management of scenic spots, improve the functions of scenic spots, expand and strengthen the cultural and tourism element system, and enhance the brand value of leading scenic spots. Focusing on emerging cultural hotspots, we will build a benchmark brand to play a leading role in demonstration, and build the existing "village BA" and "village super" into cultural and tourism elements with unique Guizhou cultural identity, so as to realize the transformation of "flow" into "retention".
Integrate special products and enrich tourism supply. Focusing on "the comfort of food, the peace of mind of living, the comfort of travel, the comfort of travel, the satisfaction of shopping, and the happiness of entertainment", we will improve the quality level of tourism services in multiple dimensions and build a world-class tourism service system with great cultural connotation. Accelerate the formulation and promotion of "Guizhou cuisine" standards, develop local specialty dishes, and launch special food brands. Accelerate the enrichment of cultural tourism accommodation products, increase the supply of high-quality hotels, encourage and support the accelerated and standardized development of the homestay industry, and actively guide the development of Guizhou's characteristic accommodation products such as summer resorts, mountains, and health care. Improve the tourism transportation system, enhance the convenience of key tourist source areas to Guizhou, and improve the convenience of transportation stations to scenic spots and between scenic spots. Implement the main responsibility for the quality of tourism services, vigorously implement the development strategy based on service quality, and continuously improve the quality of cultural and tourism services. Improve the level of cultural and creative design, carefully develop high-quality cultural and creative products, give full play to the advantages of characteristic products such as liquor, tea, ethnic medicine, ethnic and folk handicrafts, and accelerate the transformation of local high-quality agricultural and sideline products into tourism commodities. Accelerate the development of the cultural, performing arts and entertainment market, improve the quality of existing tourism and performing arts, and better display the image of Guizhou's characteristic cultural tourism.
Enhance international cooperation and interoperability, and promote internal circulation through external circulation. Promote the full integration of tourism service levels with international standards, actively enhance interaction with world-class institutions and platforms, and gain wide recognition and promotion by holding promotion conferences for major overseas tourist source areas and establishing cultural and tourism friendly cities, so as to build a world-class well-known brand of cultural tourism. Promote in-depth cooperation with international specialized institutions, jointly carry out major festivals and exhibitions, promote the in-depth integration of international conferences and exhibitions such as the Guiyang International Forum on Ecological Civilization, the Data Expo, the China-ASEAN Education Exchange Week, and the Wine Expo with the development of Guizhou's cultural tourism, and enhance Guizhou's global brand influence. We will continue to launch the brands of "Mountain Park Province, Colorful Guizhou Style" and "Traveling All Over China, Drunk and Beautiful Guizhou", take multiple measures to increase the proportion of inbound tourists and stimulate the vitality of the inbound tourism market.
The author is the president of the Guizhou Provincial Academy of Social Sciences, compiled by reporter Huang Xian).