"Disappearing Her" is a suspense drama film directed by Chen Kexin and starring Zhou Xun, Li Bingbing, Zhao Wei, etc., released in July 2023, telling the story of three girlfriends who have an accident during a trip, one of them goes missing, and the other two discover her amazing secret. As soon as the film was released, it caused a huge response, not only winning 35The box office of 2.3 billion has also sparked heated discussions about love, marriage, and friendship on the whole network, becoming one of the hottest movies in 2023.
However, this movie did not appear in the nominees list of the 36th Chinese Film Golden Rooster Awards, and did not even receive a nomination, which surprised and puzzled many audiences. So, why didn't "Disappearing Her" be nominated for the Golden Rooster Award?There are several reasons for this:
The Golden Rooster Awards pay more attention to the artistry and connotation of the film, rather than the box office and topics. Founded in 1981, the Golden Rooster Award is a film award co-sponsored by the China Film Association and the China Federation of Literary and Art Circles, and is an authoritative and professional award in the film industry in Chinese mainland. The award committee is composed of experts in the film industry, and the winning films are selected through real-name voting. As one of the three major awards in the Chinese film industry, the professionalism and authority of the Golden Rooster Award are beyond doubt. Although "Disappearing Her" has achieved good box office results, its theme and genre are not mainstream, and it is more inclined to the category of literary films. The Golden Rooster Award is more inclined to commend those film works that are deeply rooted in the hearts of the people and have a certain cultural connotation. Therefore, "Disappearing Her" did not excel in these aspects, and it did not win the favor of the judges.
The plot and theme of "Disappearing Her" are not novel, but draw on many foreign movies and **. "She Who Disappeared" is adapted from real events, but in order to cater to the audience's taste, the story was changed to "Best Friend's Revenge", which makes the plot more exciting, but also loses the authenticity and depth of the original event. Moreover, such a story is not original, but draws on many foreign movies and **, such as "Gone Girl", "Fatal Woman", "Girlfriend's Perfect Ending" and so on. These works are all based on women as the protagonists, with themes such as marriage, love, betrayal, and revenge, which have many similarities with "She Who Disappeared". Therefore, "Disappearing Her" is not outstanding enough in terms of innovation and uniqueness, and it has not been recognized by the judges.
The marketing of "Gone Her" is too hyped rather than speaking in terms of the quality of the film itself. "Disappearing Her" can become popular, its marketing team can account for half of the credit, today's young people are afraid of marriage and late marriage, it is precisely this point that is seized, "Disappearing Her" crazy marketing, and even major social platforms can see the absurdity of couples breaking up and divorced after watching "Disappearing Her", as a result, the popularity of the film has gone up, and the box office has also risen. But this method does not prove whether the ideas conveyed by the film are correct in terms of attitude towards marriage and love, nor does it prove whether the quality of the film itself is excellent. The Golden Rooster Award pays more attention to the quality of the movie itself, rather than the effect of marketing. Therefore, "Disappearing Her" did not receive the praise of the judges in this regard.
To sum up, the reason why "Disappearing Her" was not nominated for the Golden Rooster Award is mainly because its artistry, connotation, innovation, quality and other aspects are not outstanding enough, and its marketing methods are too hyped and do not speak with the quality of the movie itself. This also shows the professionalism and authority of the Golden Rooster Award, which will not follow the crowd, but will adhere to its own evaluation standards and give recognition and encouragement to those truly excellent film works.