In today's era of big data, big data customer acquisition has become an efficient and rapid way to increase customers. Big data customer acquisition is to develop new users with the help of big data technology, big data customer acquisition is just a means to obtain customers, and getting more customers is the ultimate goal. There are three key points to big data customer acquisition:
Use big data to tag target users.
Who are our target users?Are they in **?What kind of characteristics do they have?And so on, which is a problem that we need to solve. We need to translate these questions into data and metrics, and classify them in the form of labels for target users. So you need to translate the language of business into the language of data.
2. Use big data technology to target users.
Set an indicator and parameters, build a target user identification model, and use the model's rules to find and lock the target user. When the target users are divided into multiple types, it may be necessary to build multiple models. In short, you need to use the model to cast a net and capture as many target users as possible.
3. Improve the efficiency of marketing reach with the help of data technology.
Through data to gain insight into the contact Xi of target users, do marketing where users often appear. If the user is in, the marketing ad will appear in the **. On the basis of data analysis, it can optimize advertising design and advertising strategies, improve the efficiency of marketing resource allocation, and then improve the efficiency of marketing reach and achieve efficient customer acquisition.
Of course, there are many ways to acquire customers, and how to efficiently obtain the maximum source of customers is fundamental. But adding one to get customers is to add two or even more to you on the basis of your input as one. We get more with the least input. In the era of big data, this kind of customer acquisition method is a change of the times and is inevitable. Therefore, we should seize the opportunity and seize the market, instead of waiting for others to seize it before reacting and giving the opportunity and the market to others. Big data customer acquisition