Recently, Xiaomi Communication Technology and Beijing Smart Mi Electronic Technology signed a strategic cooperation agreement in Beijing Xiaomi Science and Technology Park. As the first company to sign a contract with the Xiaomi ecological chain, Zhimi is deeply honored. In line with the principle of mutual trust and mutual benefit, and creating a win-win situation, the two sides will further increase investment in innovation, so that more "touching" good products can enter thousands of households. 
In-depth focus on the two major categories of air purification and electric heatingThe strategic cooperation between Xiaomi and Zhimi will focus on air purification and electric heating. Su Jun, CEO of Zhimi, Geng Shuai, President, Chen Bo, General Manager of Xiaomi Ecological Chain, Yu Sina, Political Commissar, Yang Haodong, General Manager of Business Division, and other leaders expressed full confidence and expectation for this deepening cooperation. 
Left: Chen Bo, General Manager of Xiaomi Ecological Chain; Right: Geng Shuai, President of Zhimi).
At present, Xiaomi has become the world's largest consumer-level IoT platform, and the number of connected devices has reached 65.5 billion units and leading the industry in several key areas. At the same time, Xiaomi IoT is currently the ecosystem with the most comprehensive coverage, with 200+ categories of smart home appliances, covering more than 95% of life scenarios, providing users around the world with the most extreme smart life experience.
Founded in 2014, as one of the first batch of Xiaomi ecological chain enterprises, Zhimi is an important participant in Xiaomi's IoT ecological construction. The Mijia air purifier jointly created with Xiaomi has quickly become a phenomenon in the industry with its high appearance, cost performance, and ultimate experience. By the end of 2022, 17 million air purifiers had been sold worldwide, with a domestic market share of 40%. 
Mi home appliance heating series products, from small heaters to European-style fast-heating stoves, from foldable baseboards to the first flame humidification electric heating launched last year, constantly pursue breakthroughs in thermal technology, and seek the best solution for comfortable heating. Within 2 hours of the good start of this year's Double 11, the cumulative sales of all channels exceeded 30,000 units. Zhimi is committed to designing high-value, technological innovation and high-quality home appliances. At present, it has won more than 50 domestic and foreign design awards, and has achieved the grand slam of industrial design awards. In 2019, it was rated as the Industrial Design Center of the Ministry of Light Industry, and in 2022, it won the honorary titles of Industrial Design Leading Institution and Forbes China Top 10 Intelligent Industrial Design Enterprises. 
Apply more cutting-edge technologies to home appliancesMijia air purifier has been at the leading level in the industry in the field of formaldehyde, TVOC, virus and other pollutants detection and purification technology, participated in the formulation of national standards, maintained long-term cooperative relations with high-tech research institutions such as the Third Hospital of Beijing Medical University, the Chinese Academy of Sciences, and major universities, and established a joint research center with aerospace science and industry in 2023. Geng Shuai, President of Zhimi, emphasized that Zhimi will continue to promote technology productization with Xiaomi, continuously improve the technology conversion rate of scientific research and innovation, and apply more cutting-edge technologies to home appliances. 
The electric heating category continues to pursue the perfect combination of form and function, and last year's popular product, Mijia Graphene Baseboard Electric Heater, Flame Edition, uses humidification and light effect to restore the effect of fire beating, creating a full sense of furnace heating atmosphere. In 2023, the product won the German Red Dot Design Award, the Japanese Good Design Award, and the American Industrial Design Excellence Award. While pursuing external design, we will continue to explore new materials and technologies, and in the future, we will work with Xiaomi to combine product innovation with technology as the fulcrum to create the coolest heating experience. 
Su Jun, CEO of Zhimi, said that whether it is air purification or electric heating, Zhimi has always been in the leading position in the industry. This opportunity to further cooperate with Xiaomi is Xiaomi's affirmation and recognition of Zhimi's insistence on making touching household appliances for many years. In the future, I believe that we can work with Xiaomi to provide consumers with products with better quality, stronger technology and better experience. 
Next year, Smartmi will celebrate its 10th birthday, and the Mijia air purifier will also celebrate its 10th anniversary. This strategic cooperation agreement will carry countless touching products, let us look forward to more beautiful things to come!