As the year-end battle of the heavy truck industry has entered the white heat, the sales volume of various companies in November has become an important weight to win the championship. According to the data of the China Association of Automobile Manufacturers, in November 2023, the domestic heavy truck market sold 71,107 units, and China National Heavy Duty Truck firmly occupied the top spot with a sales volume of 14,352 unitsChina National Heavy Duty Truck sold a total of 224229 vehicles from January to November, with a market share of 261%。There is only one month left in the "progress bar" in 2023, and it is not easy for other companies to catch upChina National Heavy Duty Truck has locked in the "double champion" of annual sales and market share in advance.
Innovative marketing wins people's hearts and pays tribute to the "cutest people" behind Double 11
In recent years, with the development of the e-commerce economy, the acceleration of timeliness has intensified the competition in the transportation industry. SINOTRUK takes the empowerment of high-quality development of logistics and transportation as its own responsibility, is market-oriented, focuses on the needs of freight carriers, and relies on leading technology to create excellent transportation equipment to fuel this carnival.
During the Double 11 period, SINOTRUK launched the "Relatives Send Luxury Gifts and Buy Double 11 - SINOTRUK Double 11 Cardholder Care Action" to give back to cardholders with huge benefits and pay tribute to the "loveliest people" behind Double 11. The three major brands of China National Heavy Duty Truck, Howo, Shandeka, and HOWO light trucks respectively held themed live broadcasts, and the product managers operated online, focusing on popular models such as high-horsepower gas vehicles, "Lu version" trucks, and commanders 8AT automatic light trucks, bringing professional interpretation and industry prospects to cardholders, and sending Shanghai a large number of benefits. At the same time, it launched ten exclusive "relatives" service guarantees to help cardholders win the Double 11. SINOTRUK's high-level innovative marketing has made the brand tonality of Sinotruk deeply rooted in the hearts of the people and has become a big winner in this Double 11.
Continue to develop the gas vehicle market, and a variety of products have ignited the whole country
In November, the gas vehicle market cooled down, but compared with oil prices, natural gas still maintained a significant advantage, and it is expected that the terminal sales of domestic gas heavy trucks will hit a new high in 2023 and return to the upward stage in the first quarter of 2024. China National Heavy Duty Truck (SINOTRUK) continued to lay out the gas vehicle market, and the sales volume of SITRAK and HOWO gas vehicle products in November led the country.
In November, the 10th anniversary of the listing of SITRAK and the tasting of WP15NG high-horsepower gas tractor were successfully held in Linyi, Bozhou, Tangshan, Yinchuan and other places, and a number of delivery ceremonies for major customers were successfully held. During this period, the "Shandong Regional Five-Star Million Knights" was officially established, and more million knights went to the efficient appointment. From November 24th to 30th, SITRAK's high-horsepower gas and dual-fuel tractors were unveiled in Suzhou, Hotan, Shangqiu and other places, setting off a subscription frenzy on the spot.
Howo gas vehicle sales also showed good results in November, setting a record high in subscriptions. In November, SINOTRUK HOWO MAX TH7 WP15NG gas vehicle held a listing tasting meeting in Lvliang, Shijiazhuang, Shanxi and other places, and the total subscription reached 793 units at the event site, setting off a new wave of subscription boomIn the same month, 30 units of HOWO MAX WP15NG 530 horsepower gas tractor were delivered to major customers in Qinghai, coping with the test of the extreme environment of the plateau with "thunder power".At the same time, during the Double 11 Hi Shopping Carnival, the subscription volume of Howo gas vehicles across the country hit a record high of 2,166 vehicles.
The whole series of products strive for the first place, and the whole operation scene shines
With the vision of "building a world-class full-range commercial vehicle group", SINOTRUK vigorously promotes the layout of a full range of products and actively empowers all scenarios in subdivided fields. On November 18, SINOTRUK delivered 100 SINOTRUK muck trucks to major customers in Shanghai, interpreting the high-end with German full-service quality and contributing to the quality and growth of urban construction in the new era.
In the truck market, China National Heavy Duty Truck has launched a variety of word-of-mouth products with leading technology and supreme quality, empowering the most valuable intercity express logistics. On November 3, SITRAK's new trucks were subscribed in Yuncheng, Shanxi Province with high-end quality, demonstrating the strength of efficient wealth creation productsOn the eve of Double 11, the "Lu version" of Howo TX7 WP6T, in the name of the ancient BMW Liangju, created a magic weapon for freight people to cope with the peak challenges of logistics, and once launched, it set off an order boom and won orders for 117 vehiclesOn November 24th, Sinotruk HOWO TX7 WP6T "Lu Edition" truck product enjoyment purchase event was held in Qingdao, and 87 orders were won on the spot.
Conclusion: Gou Rixin, every day, and every day, China National Heavy Duty Truck has worked hard in product innovation and marketing innovation, and its sales have been rising. SINOTRUK has always adhered to the core values of "customer satisfaction is our purpose", braved the wind and waves on the road of "striving for the first", and led China's heavy truck industry to continue to rise with the dream of becoming a strong automobile country with the responsibility of the country's heavy weapon.