Xinwang on December 20Recently, the "Qichacha" trademark was awarded the list of highly well-known trademarks in Jiangsu Province published by the State Intellectual Property Office, which is undoubtedly an authoritative recognition of Qichacha's outstanding contribution and extensive influence in the field of enterprise information services. However, looking back on the development process of Qichacha, the incident of its trademark being preemptively registered is still thought-provoking.
As the first mobile enterprise credit information inquiry platform in China, Qichacha has no doubt about its wide application and industry status. From investors conducting business background checks, to enterprises reviewing partner qualifications in business expansion, to ordinary consumers understanding the credibility of enterprises, the comprehensive and accurate information provided by Qichacha has become an important reference for social and economic activities.
Especially in the financial and lawyer industries, the penetration rate of Qichacha has reached 41 respectively2% and 501% (data**: Research Report on the Development of Enterprise Credit Big Data Industry by China Academy of Information and Communications Technology), which is enough to prove its influence and value in the professional field. However, such a brand with a high degree of public recognition and market share has faced the risk of trademark squatting.
Back in the past, the preemptive registration of the trademark "Qichacha" had aroused widespread concern from all walks of life on the issue of intellectual property protection. In 2014, Qichacha opened a precedent for "enterprise credit information inquiry", and it was not until 2017 that a "three-legged" situation was gradually formed. At that time, although Qichacha was in a leading position in the industry and the company was in an advantageous position in business, there was negligence in the awareness of intellectual property protection, which led to the registration of 7 "Qichacha" trademarks in 2016, of which 6 trademarks were approved for registration. Subsequently, more products of the same type were directly renamed "a certain enterprise check, a certain enterprise check", which is quite similar to the brand and function of "enterprise check check", making it difficult for users to distinguish it. The above-mentioned incidents not only pose a threat to the rights and interests of the company's own brand, but also reveal some loopholes and problems in China's trademark registration system.
With the continuous strengthening of the protection of intellectual property rights in China, incidents of preemptive registration of trademarks similar to "Qichacha" have been effectively curbed. The Special Action Plan for Combating Malicious Trademark Squatting issued by the State Intellectual Property Office has severely cracked down on 10 types of typical acts, including malicious registration of well-known trademarks.
The selection of the enterprise into the list of highly well-known trademarks in Jiangsu Province is not only an affirmation of its brand value, but also a reflection of the effectiveness of China's intellectual property protection. However, this does not mean that businesses can take this lightly. On the contrary, enterprises should take this opportunity to further improve the trademark registration and protection mechanism, raise the company's awareness of intellectual property protection, and prevent the recurrence of similar cybersquatting incidents.
For Qichacha, this honor is both an encouragement and a spur. While enjoying the dividends brought by the enhancement of brand value, Qichacha should continue to improve service quality, deepen data mining and analysis, provide users with more accurate and comprehensive corporate information, actively participate in the construction of the social credit system, practice corporate social responsibility, and contribute to the construction of a fair, just and transparent social and economic environment.
In a word, the inclusion of "Qichacha" in the list of highly well-known trademarks in Jiangsu Province has undoubtedly sounded the alarm for trademark squatters. Enterprises should strengthen their awareness of trademark protection and actively apply for the registration of their own trademarks, but they should also give up the idea of "touching porcelain" high-profile trademarks to avoid falling into the whirlpool of vicious competition. At the same time, the society should also strengthen the supervision and protection of trademarks, crack down on malicious squatting, and maintain the order of fair competition in the market. (Information Network Reporter).