1. User growth
Pull in new ones
ARU (Total Cumulative Users): The total number of all registered users of the application or **.
ALU (Logged-In Users): The number of users who logged in to the application or ** during a specific time period.
New Users: The number of new users who signed up or visited for the first time during a time period.
Activation
dau wau mau (daily, weekly, monthly): Represents the number of daily, weekly, and monthly active users, respectively.
Retention
New Users: The number of new users who signed up or visited for the first time during a time period.
Retained users: The number of users who are still active after a certain period of time.
Retention: The ratio of the number of users who are still active to the number of new users after a certain period of time.
Churn rate: The ratio of users who were no longer active to the number of users who were previously active during a period of time.
Share:
Share rate: The percentage or number of times a user shares content with others.
NPS Net Promoter Score: A measure of how likely a user is to recommend the product or service to a friend or family member.
2. Business income
Conversions
Paying users: The number of users who actually paid.
Paid revenue amount: The total amount of revenue earned from paid activities.
Paid Conversion Rate: The ratio of the number of paying users to the total number of users.
Paid rate: The ratio of the number of paying users to the number of active users.
Order value: The average revenue per paying user.
Repurchase rate: The ratio of repeat purchasers to total paying users.
Revenues and profits
ARPU (Average Revenue Per User): Total revenue divided by total number of users.
ARPPU (Average Paid Revenue per User): Total paid revenue divided by the number of paying users.
GMV (Gross Merchandise Volume): Total sales, whether or not payments are actually received.
LTV (Lifetime Value): The expected value that a user brings to the platform over their lifetime.
CAC (Customer Acquisition Cost): The cost spent to acquire a new customer.
3. User Conduct
App metrics
*Volume: The number of times the app has been **.
Successful registrations: The number of successful registrations completed by users.
Average time spent in the app: The average amount of time each user spends using the app.
Click-through rate: The ratio of the number of times a page element is clicked to the number of times the page is viewed.
Web Vitals
PV (Page Views): The number of web pages visited by a user or the number of times a particular page was visited.
UV (Unique Visitors): The number of unique visitors who visited the page during a specific time period.
CTR (click-through rate): The ratio of the number of times a page element is clicked to the number of times the page is viewed.
CVR** rate): The ratio of users who perform a specific action to the number of users who visit the page, such as completing a registration, placing an order, etc.
Two-hop rate: The proportion of users who jump directly to another page on one page.
Bounce rate: The proportion of users who visit only one page and then leave.
Page visit depth: The number of pages a user visits or the depth they browse on a particular site.