In today's Internet world, the role of product managers as a bridge between market demand and product development is becoming more and more important. However, for many product managers, there is a big choice: whether to go B or CThis is a question that needs to be considered because there is a fundamental difference between the B-side and the C-side.
First, let's take a closer look at the essential difference between the B-side and the C-side. The core of B-end products, that is, products for enterprises or institutions, lies in insight into business logic. For B-side product managers, they need to have a deep understanding of the customer's business needs, processes, and pain points, and design solutions based on them. The core of C-end products, that is, products for individual consumers, lies in insight into human nature. C-end product managers need to dig deep into the needs, habits, and psychology of consumers to design products that can meet their needs.
Next, let's take a look at a few key factors for choosing a B-side or C-side.
Differences in user groups are an important consideration when choosing a B-side or C-side. The user groups of B-end products are complex and diverse, and they need to meet the needs of employees at all levels in the enterprise at the same time. Every company's culture and people are different, which requires B-end product managers to have strong cross-departmental coordination skills. The target user group of C-end products is relatively unified, and user research can be carried out through user portraits and other methods.
The size of the voice is also one of the factors that affect the choice. In B-end product development, the customer's voice is larger, and the product manager usually needs to design and adjust according to customer needs. In C-end product development, the product manager has greater decision-making power over the direction of the product.
The difference in the way of working is also a point that cannot be ignored. B-end product managers need to communicate with customers' front-line personnel frequently, understand their actual business situation, and strive to become experts in the industries they serve. The C-end product manager understands user needs more through user research, data analysis, etc.
So, how to choose the right route according to your own situation?If you have a keen eye for business logic and enjoy delving into the industry and customer business, then a B-side product manager may be a better fit for you. And if you have a deep insight into human nature and are good at thinking from the user's point of view, then a C-side product manager may be a better fit for you.
In short, choosing between the B-side and the C-side needs to comprehensively consider your own interests, capabilities, and market demand. No matter which route you choose, you need to put in the effort and time to study and practice deeply. Only by constantly learning, practicing and innovating can we go further and further on the road of product manager. Product Manager