Song Zhiping is the President of the China Association of Public Companies and the President of the China Enterprise Reform and Development Research Association.
Text: Jiang Yue. Recently, Song Zhiping's new book "30 Articles of Management" was published, and it was loved by many people as soon as it came out, just like his "30 Articles of Management" article came out, which attracted much attention. Song Zhiping once said that he has always wanted to write a "small book" about enterprise management for everyone, and summarized his experience and views on doing business, and he spent a year writing this book "30 Articles of Management" for everyone to realize his wish. CITIC Publishing has spared no effort to design and print this "little book", and I think this is not only for commercial reasons, but perhaps more importantly, out of sincere respect for the author. Song Zhiping's "30 Articles of Management" is a summary of his understanding and methods of more than 40 years of enterprise practice and observation, the book is still in the style of reasoning, and it has also talked about hundreds of enterprises, and each of the 30 articles in the book is his practice induction, and the articles are precious.
Song Zhiping has gone through the process of practical understanding and then practice and then understanding, and he attaches great importance to epistemology and methodology. First, he believes that understanding comes from practice, management is the process of practice, and the theory of management also comes from practice, is tested by practice, and constantly improves in practice, which is the negation of the negation that is often said. Second, Song Zhiping believes that it is precisely because management is a practical activity that it is necessary to pay more attention to methods, that is, to sum up some effective methods in practice to promote and apply, these methods may not constitute any big theory, but they are very effective in management. For example, his three-fine management, three-five integration, six-star enterprise, eight construction methods, etc., are all commonly used management methods that everyone in his company likes to see.
Whether Song Zhiping is doing business or writing books, he is a direct thinker, and if there is a problem in the enterprise, he will focus on what problem, face the problem, and solve the problem completely, as he said in this book "30 Articles of Management". This is actually a better way for us to do business. Strategy, innovation, management, management, reform, culture, are the most important topics in the enterprise, in the "30 articles of management", Song Zhiping is to take everyone from the source of understanding, focus on and face the problems involved in these six aspects.
When talking about strategy, Song Zhiping told us how to understand strategy, what is the purpose of strategy, how to cultivate strategic thinking, and how to formulate and implement strategyWhen it comes to innovation, he starts from the source, telling everyone what the essence of innovation is, what is the purpose of innovation, what are the methods and models of enterprise innovation, and how to reduce the risk of innovationWhen talking about management, he told everyone what management does, why we should shift from management to management, what effective operators look like, what are the principles of integrating resources and allocating resources, how to carry out organic restructuring and integration, how to operate steadily, and so on. When it comes to management, reform and culture, he uses direct thinking to dissect them in this way.
Logically speaking, Song Zhiping is telling us how to look at these problems in the enterprise, how to analyze these problems, how to solve these problems, whether there are effective methods to solve these problems, what common sense should be followed, what principles and principles should be followed when encountering these similar problems in the future, and finally what way of thinking we should cultivate to find ways to solve these problems.
Song Zhiping once said that he wrote books with two starting points, one is to read, and the other is useful. Easy to read means to simplify complex issues and reason with facts, so that everyone can easily read them. Useful, that is, it can help everyone clarify their thinking, solve problems, and focus on answering how everyone should see, think and do problems with each other, which is a form of combining epistemology and prescription. This "30 Articles of Management" is exactly that.
Whether it is doing business or writing books, it can be seen that Song Zhiping is the kind of entrepreneur and author of economic and management books who has both epistemology and methodology, and is very sharp, which is very rare for the business and academic circles.
Today, China's economy has jumped to the second place in the world, and China's influence in the world cannot be underestimated, among which the role of Chinese enterprises and Chinese culture is indispensable. Many foreign companies, business schools and research institutes are studying and Xi studying Chinese culture and management cases. In the face of this situation, our Chinese management thinking and management model, that is, Chinese-style management, has also reached the moment of a thousand calls. Therefore, Song Zhiping's "30 Articles of Management" was published in the current period, in fact, it also came out of the trend.
Song Zhiping's more than 20 books have been published in a model between pure theory and pure practice, which is a good combination of theory and practice, and this book "30 Articles of Management" is no exception. Song Zhiping is the kind of person who has both practice and his own systematic corporate thinking. Song Zhiping always said that his books are made, not written, he is the kind of method of doing first and then writing, he advocates that there is no right to speak without investigation and research, and sometimes a passage he says in the book seems very simple, but in fact it may be summed up by him in repeated practice. If you read the "30 Articles of Management", you will have the feeling that "it seems simple but it is not simple".
Song Zhiping has often mentioned Chinese-style management recently, especially his recent talk about Chinese-style management, and he believes that Chinese-style management should be a combination of modern management with the reality of Chinese enterprises and with China's excellent culture, and Chinese-style management should be an integral part of Chinese-style modernization. Song Zhiping's view is another sublimation of his connotation of Chinese-style management. In the early days of reform and opening up, our enterprises mainly learned Xi the enterprise management of developed countries, but with the development of China's economy, China's enterprises have also sprung up rapidly, and the management practice of China's local enterprises has attracted more and more attention, and the experience of China's enterprise management has also occupied a place in the world's management theory. China's excellent culture includes both excellent traditional culture and excellent modern culture, excellent culture is the root of China's enterprises, but also an important competitive advantage of China's enterprises. In terms of the combination of modern management and enterprise practice, and the combination of China's excellent culture, Song Zhiping is very advocating the inscription of Yuan Baohua, the older generation of management masters in China, "take me as the mainstay, learn from others' strengths, integrate and refine, and become a family of its own".
Song Zhiping attaches great importance to the study of management cases, and his cases of restructuring thousands of cement companies have been compiled by professors of Harvard Business School and included in Harvard Business School. Case teaching and enterprise case analysis are important tools for Western business schools and Western economics and management book authors. Song Zhiping's "Three Fine Management" book has a lot of enterprise cases, and this "30 Articles of Management" is no exception, which contains nearly 100 enterprise cases, and various types of enterprises are involved.
For those foreign scholars and business people who are committed to studying Chinese enterprise management ideas and Chinese management cases, "30 Articles of Management" is a good window to understand Chinese management.
Song Zhiping's "30 Articles of Management" has three differences from his previously published books on economics and management. First, the content of this book is extremely concise, Song Zhiping has a high degree of summary of his core corporate thoughts, he is telling us the trick of doing a good job in the most concise and plain language, and the second is that the views in the book are all the core views of Song Zhiping himself, and there is no too much quotation and introduction to the ideas of other management people, if there is, it is only a few words. Third, Song Zhiping obviously pays more attention to small and medium-sized enterprises, has a deeper understanding of the problems existing in China's small and medium-sized enterprises, and provides more and more comprehensive solutions for small and medium-sized enterprises in the book.
I think Song Zhiping's more attention to small and medium-sized enterprises may also stem from his nearly 30 years as a practical professor at Tsinghua University, Peking University and other business schools. Moreover, at this stage is the transition period of China's economic development, Song Zhiping found that the younger generation of entrepreneurs in the face of this transformation, in the process of doing business has a lot of confusion and difficult choices, and these specific confusions and difficult choices, and the previous enterprises have a lot of differences.
Song Zhiping is a very responsible entrepreneur and business thinker, he believes that at this time he has the responsibility to stand up and give some guidance and inspiration to the young generation of entrepreneurs in China, teach them some common sense of doing business, master these basic business common sense, and use these common sense to make enterprises will live well. Song Zhiping's views and principles in the book, such as doing business according to common sense, business for good, the perfect integration of China's excellent culture and Chinese and Western management, doing a good job in Chinese enterprises in his life, and making the society better, are all important philosophical ideas of Song Zhiping, so this "30 Articles of Management" in my opinion is actually Song Zhiping's business philosophy, which reflects the values and outlook on life that he upholds in doing business.
Song Zhiping said at the end of the book that after he retired from China National Building Materials Group, he became the president of the China Association of Listed Companies and the China Enterprise Reform and Development Research Association, and went to a broader corporate stage, but the core work has always been around the enterprise: continuously improve the quality of China's listed companies, promote the reform and development of Chinese enterprises, and help more enterprises to become world-class. This is a new journey in his life.
I hope that more people can read "30 Articles of Management", get close to Song Zhiping together, gain an in-depth understanding of his corporate thinking of constantly pursuing excellence, and understand his sincerity of making unremitting efforts for Chinese enterprises and cultivating China's young generation of entrepreneurs.