Recently,PinduoduoWith its incredible counterattack, it successfully surpassedAliBecome the largest in ChinaE-commerce platforms, its market capitalization is even more exceededAlibaba。This news has aroused widespread attention and heated discussions, after all, 8 years agoPinduoduoIt's just a little knownE-commerce platforms。For a while, people speculated whether this unexpected counterattack was related toAliFounderSun TongyuRelated?
Before that,PinduoduoIt has always been controversial and has also been ignored and looked down upon. Nowadays, howeverPinduoduohas successfully counterattacked JD andAli, becoming the industry leader, which really surprised people.
Some call it soSun TongyuRightAliRevenge, what the hell is going on?In order to explain this statement, it is first necessary to understandSun Tongyubackground. Sun TongyuAsAliA member of the founding team, he was one of the original 18 Arhat members. He's inJack MaCreateAlibaba, ranked third, second only toJack MawithJack MaMadam. In addition,Sun TongyuHe was the husband of Peng Lei, the chairman of Ant Group (the two later divorced). More importantly,The founder of the net is exactlySun Tongyu, in 2003,Jack MaDecided to create an e-commerce ** to compete with eBaySun Tongyutook over the responsibility and said that it could surpass eBay in three years. So, he led the team and built it from scratch with a monthly salary of 500 yuanNet. Three years later,Not only did it seize 80% of the e-commerce market share, beating eBay, but alsoAlibabaTens of billions of revenues have been brought in. Sun TongyuHow did it get so successful?
In fact, he did it the same way as it is todayPinduoduoVery similar. LikePinduoduoSame,Sun TongyuIt has adopted a sinking market strategy dominated by small businesses. When the big business is rightWhen the net was not interested, he turned to look for small and medium-sized **, and personally visited small businesses and invited them to be there for freeto open a store. To solve the problem of trust between buyers and sellers, he also createdAlipay, making it an intermediary platform that regulates the flow of funds. It is such a strategy that has cultivated the famousAlipay。Later,Sun TongyuSuccessfully servedThe position of president of the net, and this position is only suitable for him.
However, in 2007, he was suddenly arrestedAliHe was dismissed from his post and sent by the company to study overseas. About what happened at that time and why he was dismissedThere is no exact and detailed statement about the position of the president, only various speculations. Sun TongyuThat's how I leftAliAs an employee who has made outstanding achievements, such a sudden dismissal is indeed difficult to accept. Afterwards,Sun TongyuinvestedPinduoduo, if the statement of ** is true, thenPinduoduoThe strategy of sinking the market is actually thatSun TongyuAdvice for Huang Zheng, which is related to the presentThe strategies are very similar. After allLater, Tmall was incubated, specifically for large merchants, while ignoring some small merchants, as a result these small merchants were forced to leave, andPinduoduoJust filled this vacancy, and walked through againRuralThe path that surrounded the city, successfully occupiedThere are no 18th-tier cities for the time being. Of course, this is just speculation, and we have no way of knowing what is really going on. But if so, so to speakSun TongyuRevenge was indeed achieved, defeating the one he created in his own way with his own methodsNet.
fromSun TongyuwithPinduoduoIn the course of development, we can see their secret of success and strategic routines.
First of all, they all have a focus on small businesses. In the case that large merchants are not optimistic, they actively work closely with small and medium-sized ** and small businesses. Sun TongyuLead the team around looking for small and medium-sized businesses**, and personally visit small businesses to invite them to joinSell for free. Again,PinduoduoIt also focuses on small and medium-sized businesses, and provides convenient store opening and sales channels, attracting a large number of small and medium-sized businesses to settle in. The benefit of this strategy is that it expands the choice space of merchants and is able to better meet the needs of different consumers.
Secondly, they have all adopted a sinking market strategy. Sun TongyuI found that the e-commerce market in big cities was fiercely competitive, so I set my sights on itRuraland 18th-tier cities. He encouraged small and medium-sized businesses to enter these areas to attract consumers by offering cheap, affordable goods. PinduoduoA similar strategy was also applied, adoptedRuralSurround the city and offer low-priced goods to attract more consumers. This strategy of sinking into the market has expanded their user base and sales channels, helping them rise quickly.
Third, they all focus on building user trust and convenient payment systems. Sun TongyuFoundedAlipay, which solves the trust problem between buyers and sellers and promotes the development of e-commerce transactions. PinduoduoIt also focuses on building a secure and convenient payment method to provide users with a better shopping experience. This strategy of focusing on user experience and trust has allowed them to build a strong user base and word-of-mouth.
In the end, they have successfully navigated industry changes and shifts in consumer demand. Sun TongyuwillBuilt into a vibrantE-commerce platformsto continuously meet the changing needs of users. PinduoduoIn response to the rise of social e-commerce, through social sharing andpatterns that capture people's interest in low-priced goods andPreferential demand. They are able to adapt their strategies in a timely manner, grasp industry trends, and meet the needs of their users to succeed.
By passingSun TongyuwithPinduoduoThe story of the understanding, we can seeStart a businessThe road to competition is not easy, but as long as we are brave enough to pursue our dreams and respond flexibly to market changes, we have a chance to succeed.
First, we should embrace change and innovation. Sun TongyuwithPinduoduoAll of them can adjust their strategies in time and seize new opportunities, so as to achieve a counterattack. In today's fast-moving society, the market is highly competitive, and we must have keen insight and innovation to gain a firm foothold.
Secondly, we must firmly grasp the needs of users. Sun TongyuwithPinduoduoBeing able to accurately grasp the changes in the needs of users and provide them with the products and services they need is their successCritical。We must continue to pay attention to the changes in the needs of users and provide high-quality products and services in order to win the trust and support of users.
In the end, success is a team affair. Sun TongyuwithPinduoduoIt's all supported by a great team. They are able to brainstorm and draw on a variety of opinions and suggestions to form a strong strategy andExecution。We must learn to unite and cooperate, be good at communication and coordination, in order to give full play to the strengths of each member and achieve common goals.
In short,Sun TongyuRightPinduoduoThe investment and support made it an unexpected success, but we can't simply see this as his act of revenge. Sun TongyuwithPinduoduoThey have taken their own paths and adopted strategies and tactics that suit them in order to achieve such brilliant results. It also reminds us,Start a businessIt's not easy, but as long as we stick to our dreams and move forward, we have a chance to succeed.