Starting a business vs going to work? Dream chasing vs reality? The post-80s technical man sold all his real estate and wrote his own answer sheet after 8 years of entrepreneurship. An exclusive interview with Liu Liangji, the founder of Broadradio Intelligent Recognition Technology, quickly became popular on the Internet. In the interview, Liu Liangji admitted frankly that he only got a psychological balance for himself when he ran away to start a business.
The post-80s technical man sells houses and starts a business
8 years of entrepreneurship to achieve financial freedom, the company's valuation of 10 billion, and the annual income of more than 10 million are what many people dream of! But how many success stories are there in reality?
Liu Liangji, who was interviewed by Sohu Finance, is one of them。As a post-80s technical man, Liu Liangji sold his house to found Broadradio Intelligence, and proudly said that "it is not difficult to achieve a market value of 10 billion".
And he really succeeded! Liu Liangji also became popular because of this interview
Liu Liangji studied electronic information engineering at universityAfter graduation, he also became a member of the "migrant workers".He started out working for a listed company in the RFID (Radio Frequency Identification) industry.
Liu Liangji said that for a period of time after work, he himself was confused.
The company lacks space for future development, cannot find a clear development direction, and its own value cannot be played normally.
So Liu Liangji resolutely resigned and left to start a business.
Liu Liangji has been engaged in the research and development and improvement of RF technology, and he believes that the future of RFID Internet of Things technology is promising.
RFID uses radio frequency signals instead of barcodes to mark items, which not only has a "non-visual" function, but also can be realized.
One-to-many" to improve work efficiency.
Therefore,Liu Liangji decided to set up a company that manufactures RFID products, focusing on three projects: "inventory counting", "positioning" and "access control and anti-theft".
Because Liu Liangji himself is a technical background, the company has taken a lot of detours in the research and development path of products, and did not set the indicators too high at the beginning of research and development, so it quickly achieved results.
Liu Liangji believes that the core competitiveness of the company's products lies in the technical advantages, although it is slightly higher than other domestic companies, but compared with foreign companies in the same field, both from technology to service have great competitiveness.
But,The company's follow-up investment made it difficult for Liu Liangji
At the beginning of Liu Liangji's business, the company's equity structure belonged to the "one-yuan model", and the company's rights were distributed according to the proportion of partners' capital contributions.
This kind of architectureAs a result, Liu Liangji, as the helmsman of the company, only owns less than 10% of the shares, and has very little control over the company.
This shareholding structure is not onlyLiu Liangji's proposal was severely hampered by the company's vote, which led to a wait-and-see attitude towards the company's prospects by outside investors.
Some investors even said directly to Liu Liangji, youAs the actual controller of the company, the influence at the decision-making level is too small, the structure of your company is too unstable, and the risk is too great.
To this end,Liu Liangji also sold the house under his name to solve the problem of equity structure
However, Liu Liangji's entrepreneurial path is still full of difficulties.
Chasing dreams with ups and downs finally succeeded
What bothers this post-80s technical man is not technical problems, but non-technical problems such as "venture capital" and "business governance" that make this "technical man" almost fall on the road to entrepreneurship.
As the founder of the company, Liu Liangji faced difficulties not only from the company's equity organization, but also from other investors.
When the investor does not approve the planning plan of a productLiu Liangji still has to show his energy and work hard to persuade them.
This makes Liu Liangji, as the founder of the company, still have the illusion of "beating workers" in the company's voting execution
For this reason, Liu Liangji felt very aggrieved for a long time.
This situation gradually improved after the company's shareholding structure was adjusted.
As the company's shareholding structure gradually stabilized, Liu Liangji also began to introduce more investment.
However,Liu Liangji's troubles have not diminished in the slightest because of the continuous increase in investment
He often needs to explain to investors that he is -".Why can't a company's earnings outperform real estate?
All over the world, real estate is an industry with a high return on investment.
However, the company founded by Liu Liangji belongs to the electronics technology industry.
Unlike the average technology company,Electronic technology companies are more focused on product development and technology iteration
At the beginning of the establishment of the enterprise, a large amount of capital is needed for R&D and iteration, and once the product matures, it will quickly open the market in the short term.
The strength of this type of enterprise depends not only on the technical reserves of the enterprise in related fields, but also on the degree of deep cultivation of the enterprise in a certain field.
InThe raw data and empirical results generated during the iteration of the product and technology path have a significant impact on the success of the product
Therefore,At the beginning of a business, it is often a great test of the foresight of investors and the financing ability of the founder.
Once the company is successful in product technology, both the founder and the investor will reap a lot of benefits in the long run.
So,Compared with such technology iteration companies, investors often prefer concept technology companies that can quickly go public and raise funds.
Investors want to increase their capital quickly, so they tend to compare it to industries with higher returns.
Broadradio Intelligent Identification Technology, founded by Liu Liangji, faced such a problem when introducing investors.
Although, Broadradio Intelligent has obtained a lot of benefits through excellent product technology, and has returned investors with an annual income of tens of millionsWith the rise of the company's products in the industry, the plagiarism of peers almost knocked Broadradio into the abyss.
Liu Liangji, who was born in technology research and development, attaches great importance to the technical quality of the company's products.
Some time at the beginning of its establishment,Due to the high proportion of Broadradio's R&D funds, the cost cannot be suppressed. Later, after the product gained word of mouth, it was plagiarized by peers.
Liu Liangji left for thislegal approach, but the end result is not good
In addition to the difficulty of obtaining evidence, it is also difficult to stop such acts through compensation.
WhileThe basic environment of too many customized products in the RFID industry also made it difficult for Liu Liangji to find long-term partners at the beginning of his business.
Plagiarism, overpriced products, and a lack of long-term partners led to a loss of more than one million at one point.
Later, it was a former colleague who came forward to help, so that Broadradio Smart's products were frequently unveiled at the exhibition.
InWith the blessing of product technology advantages, Broadradio Intelligent has obtained orders from several well-known partners in the industry, and finally the two sides have established a long-term cooperative relationship.
Broadradio has an annual revenue of more than 10 million yuan and a valuation of 10 billion. Liu Liangji, who sold his house and started a business, finally realized his dream and was able to successfully gain a firm foothold in the RFID industry.
Going to work vs starting a business? Each has its own merits
When it comes to choosing a career path,"Going to work vs starting a business" has always been an enduring topic of the times. However, including Liu LiangjiMany entrepreneurs have given a "each has its own merits" answer
However, in the present "going to work vs starting a business".Is it true that each has its own merits?
Part-time workers worry about being forced to work overtime, and entrepreneurs worry about whether they can make money. However, there is one of the biggest differences between the two, which is "otherness" and "autonomy".
After realizing his dream, Liu Liangji also said franklyEntrepreneurship is also about finding a "psychological balance". This "psychological balance" is the "autonomy" that "workers" hope for.
Liu Liangji recalled that when he chose to start a business, he set the basic goal for himself - to earn 1 million, or to be able to buy another house, he still sighed with emotion.
How many "workers" have also had throbbing for the dream in their hearts, and how many entrepreneurs have also taken the first step to start their own businesses for this "throbbing".
How many people fluttered and danced in the waves, and how many were swallowed up by the raging tides.
Liu Liangji said that when he wanted to quit after making money, he realized how great his responsibility as the founder of the company was in the face of employees, partners and the products he had worked so hard to develop.
After starting his own business, Liu Liangji felt the responsibility of being an entrepreneur and tasted the bitterness of starting his own business.
However, after all the hard work, Liu Liangji's greatest satisfaction in the end was neither that the company had a valuation of 10 billion yuan, nor that the company had gained a firm foothold in the industry competition.
RatherA "psychological balance", the mental journey of realizing one's dreams through self-employment
Through their own efforts, realize their own value, how is it not what every "worker" expects?
Liu Liangji also said in an interview that the benefits of his current business are even worse than when he chose to work.
At the beginning of his business, he also thought that starting his own business was a way to make money, but looking back on the income since he started his business, if he chose to "go to work" at the beginning, he might have gained more than that.
But Liu Liangji still chose to start a business.