Recently, I was chatting with a few friends, and when it came to one situation, they were all surprised:
According to **, Toyota's net profit for fiscal 2023 could grow by as much as 61% to 39 trillion yen, converted to ** million yuan is almost more than 190 billion yuan!
To put it another way, it may be more intuitive:
Now, when it comes to cars, many people probably think of Tesla.
I have a friend who recently went to pick up the Model Y, and he took a picture of the car owner queuing up to go through the pick-up procedures.
According to his estimates, there were at least three or four hundred people at the entire scene!
What everyone didn't expect was that it was Tesla that was popular, but it was Toyota that was more profitable.
Toyota's profitability has surpassed Tesla!
The profit scale is 5 times that of Tesla!
Moreover, in our impression, Toyota, Honda, these Japanese cars do not seem to be good.
In the past few days, Guangqi Honda has been exposed to layoffs for the first time in 25 years since its establishment, and the scale is said to be 900 people.
In July this year, GAC Toyota announced a plan to lay off 1,000 employees.
In October this year, Japan's Mitsubishi Motors stopped production in China.
When it was time to expose the data, I found that:
It turns out that people are making a fortune in a muffled voice
According to solid data, Toyota's revenue from April to September 2023 (the first half of fiscal 2024) will be 2198 trillion yen, which is converted to nearly 1 yuan1 trillion yuan, a year-on-year increase of 2412%。
Net profit is 259 trillion yen, more than 129 billion yuan, a year-on-year increase of 12111%, which is already more than Toyota's entire fiscal year last year.
What is this concept?
In the first half of the year, the net profit of 10 leading domestic car companies, including BYD, Changan, SAIC, Ideal, GAC, Geely, Great Wall and Chery, was barely about 37 billion yuan, less than 1 3 of Toyota
It is no wonder that scholar Xu Jingbo said in the circle of friends that the net profit of China's entire automobile manufacturing industry in a year is less than that of Toyota, a Japanese car company.
It's realistic, and it's heart-wrenching.
In most people's minds, Toyota seems to be on the wane.
But looking at the world, Toyota is selling really well.
Take the sales data for October this year.
Toyota's subsidiaries produce 10360,000 vehicles, a year-on-year increase of 12%, and 970,000 vehicles were sold, a year-on-year increase of 56%, production and sales reached a record high.
In addition to the local market, Toyota also sells well in the European and American markets.
From April to September this year, Toyota's sales increased by 9% in North America, 7% in Europe and 24% in India.
Toyota has set a sales target of 11.4 million units for the current fiscal year, and there is no pressure to achieve it.
Toyota's factories are all over the world, which also brings strong market capabilities.
Toyota seems to be thriving all over the world, but it is indeed a bit unbearable in China.
The same is Toyota's financial report data, during the same period, Toyota only ** in the Chinese market 034%, and the investment income fell by 327%。
According to the China Passenger Car Association, in the first nine months of this year, China's passenger car sales increased by 6 percent year-on-year8%, a comparison can see Toyota's decline in China.
Moreover, in the retail sales rankings, GAC Toyota did not enter the top 5, and FAW Toyota only ranked 8th.
Moreover, the combined market share of these two is only about 65% of BYD's.
In the words of Yoichi Miyazaki, Toyota's vice president and chief financial officer, "the Chinese auto market is very competitive" and Toyota will "strive to maintain market share in China."
It can be seen that Toyota no longer has the luxury of expanding its territory in China, and hard work to maintain it is the biggest goal.
In addition, in fact, it is the Japanese Nissan that is even more sad.
Nissan's sales in China fell 17 percent in October5%, which has been down for 5 consecutive months.
If you want to say that Toyota and other Japanese cars don't mix well in China, you are actually completely correct.
Comparison of Toyota's revenues in different markets.
Toyota, in China, fell to this step, the biggest and most direct reason is:
New energy vehicles.
According to statistics, since the beginning of this year, China's cumulative retail sales of new energy vehicles have reached 67360,000 units, up 34% y/y.
At present, the market penetration rate of new energy vehicles in China is around 30%.
Looking at the world, in the first half of this year, car sales fell sharply by 6%, but new energy vehicles bucked the trend and increased by 66%.
The situation is stronger than people, and Toyota also knows that new energy is the future.
However, with such a behemoth as Toyota, it is difficult for the ship to turn around.
At the same time, Toyota also has a creed: "Toyota and the best business is a blood relationship." ”
If all in new energy, many of the best businessmen who have cooperated for many years may die.
Even so, Toyota is actually laying out new energy.
On the one hand, as everyone knows, Toyota first bet on hydrogen fuel cell vehicles, but this technology is not yet mature and cannot be commercialized on a large scale.
On the other hand, Toyota also has solid-state batteries in its layout.
In terms of production and sales, Toyota also has a lot of ideas.
Toyota's global sales of new energy vehicles in the first half of the fiscal year were 18260,000 units, a year-on-year increase of 381%。
Toyota also plans to launch an all-solid-state battery with a 1,200-kilometer range in 10 minutes by 2027.
Toyota hydrogen fuel vehicle.
Compared with Toyota's slowness, domestic new energy vehicle manufacturers are indeed like a bamboo.
In recent years, domestic new energy vehicles have accounted for 55% of the global market share.
Moreover, China's new energy vehicles have achieved world-leading advantages in many aspects such as batteries, materials, design, and manufacturing.
But, at the same time, there is also a little bit of embarrassment:
Selling cars at a loss is the daily routine of most new energy manufacturers in China.
It is said that even "far ahead", every time he buys a car, he loses 20,000 yuan.
In 2022, 66% of 4S stores of new energy brands also lost money.
In the cruel market, survival is the first thing.
In the past few years, countless companies may have really understood the weight of this sentence.
It is not yet known who will win the future.