On December 23, 2023, the 8th China Brand Innovation and Development Forum was held in Beijing. About 500 people attended the forum, including He Keng, a well-known economist, Wang Zhiguo, former vice chairman of the All-China Federation of Industry and Commerce, Li Zhiming, director of the Center for the Promotion of Cooperation and Development of Small and Medium-sized Enterprises, and outstanding entrepreneurs in various industries, bringing new blueprints and new opportunities for the high-quality development of Chinese brands.
As one of the most influential brand events in the field of domestic brand authority, this forum promulgated the "2023 Innovative Brand List", and Woodpecker Home Maintenance was "on the list", and its social responsibility and innovative spirit, outstanding industry contribution and brand value were recognized by industry experts and consumers, and won the "Innovative Brand" award.
Woodpecker Home Maintenance (fifth from left) took the stage to receive the award.
Winning the 2023 Innovative Brand Award highlights the status and quality of Woodpecker Home Repair in the home maintenance industry. After 28 years of development, Woodpecker Home Maintenance has become a high-quality digital home maintenance service enterprise in the industry, providing consumers with 95 kinds of diversified home maintenance services such as home appliance maintenance, home appliance cleaning, water and electricity maintenance, pipeline dredging, waterproof leakage repair, etc., and is committed to becoming the most trustworthy enterprise in China's home maintenance service industry, and realizing the mission of letting Woodpecker protect every home.
Innovation is the vitality of brand development, and brand innovation covers continuous product innovation and technological innovation. Woodpecker Home Repair has always attached importance to technological innovation. In 2014, when the Internet wave was just emerging, Woodpecker Home Maintenance decisively chose to shift from a low-risk, comfortable and stable traditional enterprise to the emerging Internet, transforming into a one-stop digital home maintenance service brand.
When the maintenance industry as a whole is still in a scattered, chaotic and small situation, Woodpecker Home Maintenance has invested a lot of manpower and material resources to set up two major technology research and development centers in Beijing and Chongqing, with an annual investment of tens of millions and constantly bringing forth the new. A series of industry-leading digital service systems, first-class detection systems, auxiliary maintenance systems, etc., make all aspects of home maintenance services controllable, checkable and supervisable. As of December 2023, Woodpecker Home Maintenance has 10 patents and 47 software copyrights.
Times are evolving rapidly, and the needs of users are also changing from time to time. From the beginning of its establishment, Woodpecker Home Maintenance has embraced the idea of building it into a brand that can grow together with users: carrying out strategic cooperation with colleges and universities to cultivate high-quality skilled talentsLaunched a fixed price model to reduce the psychological pressure of users;Iterative maintenance meter, transparent charging allows users to consume with peace of mind;Launched a consumer credit management solution for home maintenance to create a ...... for users to consume with confidenceWoodpecker Home Maintenance always expects to become a trustworthy enterprise in China's home maintenance service industry.
2024 is a year when China's economy is moving towards a new trend and gaining momentum, and a group of outstanding innovative enterprises that dare to break through, dare to try, and dare to take responsibility are needed to accelerate the formation of new quality productivity and contribute to China's high-quality development. As an excellent enterprise in the home maintenance industry, Woodpecker Home Maintenance will continue to improve its product and service capabilities, promote the establishment and upgrading of industry standards at a larger level with technological innovation, set a benchmark for the industry, and provide strong support for the realization of the brand power strategy.