In this year's "New Year's Day file", "Twinkle Twinkle Twinkle" has attracted much attention, but perhaps more attention is "If You Are Honest Do Not Disturb 3" directed by Feng Xiaogang.
As a sequel to "Feng's Comedy", however, the advance box office of "If You Are the Truth, Do Not Disturb 3" did not meet expectations. It is understood that the pre-sale box office of "If You Are the Truth, Do Not Disturb 3", which was released on December 30, was only about 1.5 million.
In contrast, the performance of other films released in the same period is more eye-catching, the advance box office of "Twinkle Twinkle Twinkle" has exceeded 300 million yuan, and "Goldfinger" and "Sneak" have more than 6.6 million and 8 million advance box office respectively.
And "The Annual Meeting Can't Stop" also achieved a pre-sale box office of about 3 million.
This makes the performance of "Do Not Disturb 3" seem relatively average.
The main reason for the downturn of "If You Are Honest Do Not Disturb 3" may be that there is a large gap compared with the first two parts.
In 2008, "If You Are Honest, Do Not Disturb" achieved 2The box office of 600 million has established Feng Xiaogang's status as the "king of domestic Chinese New Year films".
In 2010, "If You Are the Truth, Do Not Disturb 2" successfully won 4700 million yuan at the box office.
At that time, the "If You Are the Truth, Do Not Disturb" series had become a representative of domestic romantic comedies, and the starring Ge You and ** had become the label of this type of movie.
However, after 20 years, they once again co-starred in "If You Are Honest Do Not Disturb 3".
Although the young actor Yu Shuxin was added to the film, this did not attract the audience.
Feng Xiaogang was once known as the "father of domestic films", and at his peak, his works such as "Party A and Party B", "Big Names", "Mobile Phone" and so on were successful one by one.
However, in recent years, his directorial career has not reached its peak. In 2012, although his "1942" was acceptable at the box office, it was quite controversial in terms of word-of-mouth and was considered his "Waterloo".
Then, although the box office of his "Private Customization 2" was as high as 700 million yuan, the reputation declined, and he was even rated as "the most disappointing director".
These factors made Feng Xiaogang's popularity gradually disappear in the mainstream of the film circle.
Feng Xiaogang, who used to call himself "lonely and seeking defeat", now believes that the market no longer needs "Feng's comedy", and he prefers to shoot what he likes.
Although he was once the leader of domestic Chinese New Year films, his films are no longer as high-profile as they were at the beginning.
Although the 65-year-old Feng Xiaogang actively interacted at the award ceremony, his fame is far less than before.
He was once left out in the cold, but now he can only sit in the third row, compared with Chen Kaige, who was the same name back then, he can be described as a "transparent person".
Feng Xiaogang's wealth is enough to last a lifetime.
He has achieved a total box office of 6 billion with nearly 30 films, among which the cooperation of Huayi Company has made him a lot of money.
Although he lost more than 200 million yuan due to the VAM agreement, he still earned more than 800 million yuan overall.
Now, he may no longer be the "box office champion", but with both fame and fortune, he still has the confidence to follow his heart and insist on shooting his favorite works.