2024 New Year's Eve
It is less than 10 days before the release of the New Year's Eve movie. Although this year's New Year's Eve movies have opened the box office pre-sale mode, the box office pre-sale results show a few joys and a few sorrows. Some movies are at the top of the list at the pre-sale box office, far ahead, and some movies are still at the pre-box office without a wave.
The polarized pre-sale results of the New Year's Eve file have left many viewers puzzled. Could it be that the well-known director Feng Xiaogang, who once opened up the New Year file, was really abandoned by the audience, and is the youth sweet pet fantasy film adapted from an online drama really so attractive. Brother Sheng also went to find the answer with a puzzle, although he didn't get a clear answer, but the summary result was similar to the answer he guessed.
Let's talk about it first, directed by Feng Xiaogang and starring Ge You, ** Fan Wei, Li Chengru, Yue Yunpeng, Yao Chen, Guan Xiaotong, Yu Shuxin and a group of well-known actors and other well-known actors, the classic IP series romantic comedy movie "If You Are Honest Do Not Disturb 3". As of now, the pre-sale box office of the film is less than one million, and it has become the countdown to the box office pre-sale of the New Year's Eve. Although the film focuses on a feeling, a love, and a science fiction, the obvious flaws make the audience bored.
For example, the leading actors of the film are not young, and they also starred in fashionable and trendy love scenes, which had to embarrass young audiences;For another example, the combination of the two elements of "love + science fiction" is a proper suspension story, which is naturally not loved by older audiences. So, who is the audience of the movie "If You Are Honest Do Not Disturb 3"?The answer is self-explanatory. Therefore, the film's pre-sale box office is pitifully low, and it is also a matter of course.
Let's talk about it again, the fantasy romance movie "Twinkle Twinkle Twinkle Star" starring young actors such as Qu Chuxiao, Zhang Jianing, Fu Jing, Jiang Yunlin and other young actors. Up to now, the pre-sale box office of the film has broken 26.8 billion, approaching the 300 million mark, becoming the No. 1 film at the New Year's Eve pre-sale box office. Although the pre-sale box office of the film is far ahead, it does not mean that the film can maintain its leading advantage after its official release.
Because this movie is adapted from the web series of the same name and created by the original team, it has its own "web drama-style" marketing routine. In other words, before many online dramas were launched, the number of reservations was very high, and after two episodes were officially broadcast, the popularity plummeted, and the data plummeted. It presents the phenomenon of "the fire is very bluffing before it is broadcast, and the original form will be revealed when the broadcast is launched".
However, although "Twinkle Twinkle Twinkle Star" has its own online drama marketing characteristics, the word-of-mouth score of the online drama of the same name is only 68 points. Such a general word-of-mouth score cannot support the same movie with a good reputation and high box office. But the target group of the film is clearly targeted, that is, a sweet pet fantasy romantic love movie created for young audiences who are not yet mature, and it is to provide those young audiences with a dating viewing opportunity to enhance their relationship on Chinese New Year's Eve, nothing more.
Written in the end, whether it is Feng Xiaogang's "If You Are Honest Do Not Disturb 3" or the online drama adaptation of "Twinkle Twinkle Twinkle Star", it will not necessarily lose completely or win in the end, but these two films can reflect the preferences of many audiences for what kind of movies they like. Because the Chinese New Year file is no longer the Chinese New Year file it used to be, and today's moviegoers are not the audience of more than ten years ago, the only thing that remains unchanged is change.
Although it is difficult for everyone to ** whether Feng Xiaogang can return to the top in the future, everyone knows that he is now abandoned by young audiences. However, many viewers are still looking forward to director Feng Xiaogang returning to the top like other directors. Finally, do you think the box office of "If You Are the Truth, Do Not Disturb 3" and "Twinkle Twinkle Twinkle Star" can break 1 billion?