1. Industry-related definitions.
Capsicum annuum L., also known as: horn pepper, long pepper, vegetable pepper, bell pepper, Latin name: Capsicum annuum L, which is an annual or limited perennial herb of the genus Magnolia, Solanaceae and Capsicum. The stems are nearly ** or slightly pubescent, and the branches are slightly zigzag-folded. Leaves alternate, branches apical nodes not elongated into twin or clustered, oblong-ovate, ovate or ovate-lanceolate, entire, apex short, acuminate or acute, base narrow wedge-shaped;The flowers are solitary, drooping;Calyx cup-shaped, inconspicuously 5-toothed;Corolla white, lobes ovate;The anthers are grayish-purple. The peduncle is stout and drooping;The fruit is long and finger-shaped, tapering and often curved at the apex, green when unripe, and red, orange or purplish-red when ripe, and spicy. The seeds are flattened and kidney-shaped, pale yellow.
Chili peppers are annual or limited perennial plants;Height 40-80 cm. The stems are nearly ** or slightly pubescent, and the branches are slightly zigzag-folded. Leaves alternate, branch apical nodes not elongated into twin or clustered, oblong-ovate, ovate or ovate-lanceolate, 4-13 cm long, 1. wide5-4 cm, entire, apex short acuminate or acute, base narrow wedge-shaped;The petiole is 4-7 cm long. The flowers are solitary, drooping;Calyx cup-shaped, inconspicuously 5-toothed;Corolla white, lobes ovate;The anthers are grayish-purple. The peduncle is stout and drooping;The fruit is long and finger-shaped, tapering and often curved at the apex, green when unripe, and red, orange or purplish-red when ripe, and spicy. There are two types of pepper flowers, one is white and one is purple, and both flowers have four to six petals. And the peppers produced by the two flowers are also different: the peppers produced by the purple flowers are purple, while the peppers produced by the white flowers are ordinary red peppers. The seeds are flattened kidney-shaped, 3-5 mm long, pale yellow. The flowering and fruiting period is from May to November.
Second, the development status of the industry market.
1. Market size.
With the continuous development of the economy, the market demand of China's pepper industry continues to expand, and the market size of China's pepper industry is 3885 as of 20228.9 billion yuan, an increase of 8% compared with 202127%, with an average compound annual growth rate of 9 from 2018 to 202239%。
Source**: Guanyan Report Network.
2. **Situation.
According to FAO data, China is the world's largest producer of chili peppers. From 2018 to 2022, the planting area and output of pepper in China increased year by year. In 2022, the planting area of pepper in China will be 126070,000 mu, a year-on-year increase of 163%；With the development of planting technology and the improvement of pepper varieties, China's pepper output in 2022 will be 20.53 million tons, a year-on-year increase of 26%。
Source**: Guanyan Report Network.
Source**: Guanyan Report Network.
3. Demand.
With the development of the catering industry, people's consumption of chili peppers has gradually increased. And with the continuous improvement of people's living standards, people's demand for healthy food has gradually increased, increasing the domestic demand for natural pigments such as capsanthin, so the sales volume of China's pepper industry has shown a steady upward trend, and the sales volume of China's pepper industry in 2022 will be 20.22 million tons, a year-on-year increase of 195%。
Source**: Guanyan Report Network.
3. Industry segment analysis.
1. Eat fresh chili peppers.
China has a long history of spicy food, with more than 500 million spicy eaters, and the market demand for chili peppers is very large. In recent years, the spicy food culture has spread rapidly, and China has gradually formed three taste levels in the middle and upper reaches of the Yangtze River, the northern slightly spicy area and the southeast coastal light taste area, Jiangxi, Guizhou, Hunan, Sichuan and Chongqing are the main areas for spicy food. Different regions have different spicy characteristics, for example, Sichuan and Chongqing prefer spicy, Guizhou prefers spicy, Hubei prefers spicy, Hunan prefers spicy, and Guangxi and Yunnan prefer sour and spicy. With the spread of spicy culture, the market size of China's fresh edible pepper industry continues to expand, reaching 1985 in 20226.9 billion yuan.
Source**: Guanyan Report Network.
2. Chili processing.
Different spicy tastes promote the increase of the variety of chili pepper products, the current food processing of the formation of chili products include dried chili products and fresh chili products, dried chili product types have chili powder, dried chili peppers, oil chili peppers and chili grains, etc., fresh chili product types include chopped chili peppers, pickled peppers, chili sauce and salted chili peppers. Diversified chili foods are deeply loved by consumers, which has promoted the increase in chili consumption, and the market size of the chili processing industry has gradually expanded, reaching 1771 in 20229.7 billion yuan, with a five-year compound growth rate of 975%。
Source**: Guanyan Report Network.
Fourth, industry market opportunity analysis.
1. Important industrial raw materials.
Chili peppers are not only fresh vegetables, but also important natural pigments, pharmaceutical raw materials and other industrial raw materials. Chili powder, chili oil, chili sauce and other traditional chili processed products have a certain reputation in the domestic and international markets. Chili peppers contain a variety of chemicals that maintain the normal physiological functions of the human body and enhance the body's resistance. Capsanthin is an important natural pigment with bright color and luster that is widely praised in the domestic and foreign markets. At the same time, capsanthin is also used as a coloring ingredient for tablets and high-end cosmetics. At present, it is planted in a large area in Xinjiang and Gansu and is undergoing industrial deep processing.
2. Important agricultural products that earn foreign exchange.
Chili pepper is a major product of China's agricultural products to earn foreign exchange, and the main export objects are European and American countries and regions. Primary products mainly include fresh peppers, dried peppers, chili powder, canned chili peppers, etc. The dried chili peppers from the three northeastern provinces, Shandong and Henan are mainly exported to South Korea: the international market has a huge demand for capsaicin and capsanthin. The export volume of capsaicin and capsanthin in Xinjiang and Gansu has increased year by year, and the benefits are very high.
3. The risk of pepper planting is small.
Peppers are not harsh on cultivation conditions, and in general, the fruits are edible regardless of size, shape or color, and peppers of different ripeness can be ** or processed**. Due to the large number of processing methods and large processing amount of chili peppers, the long consumption time on the market does not have the consumption pressure of centralized listing, and the listing is relatively stable. The exocarp of pepper is thicker, the systemic property of pesticides is poor, and the pesticide residue content is lower than that of other vegetables. In short, pepper is a vegetable crop with low industrial risk and has a broad development prospect.
Fifth, the development of industry scale.
1. Market size.
In recent years, China's agricultural industry has been highly valued by the top enterprises at all levels and the key support of national industrial policies. The state has introduced a number of policies to encourage the development and innovation of agricultural industry, industrial policy for the development of pepper and other industries to provide a clear, broad market prospects, for enterprises to provide a good production and operation environment, is expected in 2030 China's pepper industry market size will reach 4519800 million yuan, as follows:
Source**: Guanyan Report Network.
2. The scale of output value**.
With the continuous spread of chili food culture and the continuous expansion of people's understanding of the function of chili pepper, it will inevitably promote the continuous expansion of domestic spicy regions and people, and the demand for chili products will increase. In addition, with the continuous progress of science and technology in China, the number of consumable products of pepper has increased, the level of pepper breeding has also been improved, and pepper varieties of different spicy degrees and different uses have emerged in an endless stream, such as fruit peppers, bell peppers, ornamental peppers, etc., which have created conditions for people in different regions to eat peppers, and the output value of the pepper industry will continue to grow, and it is expected that the output value of China's pepper industry will reach about 414.4 billion yuan in 2030, as follows:
Source**: Guanyan Report Network.
3. Supply and demand**.
With the increasing demand of the international market for deep-processed products such as red pigment and capsaicin, the international market will import more pepper raw materials from developing countries such as China and India, and the international market demand for high-quality dried red peppers produced in China will inevitably increase further in the future.
Source**: WWTQ
Note: The above information is for reference only, please refer to the body of the report for details.
The "In-depth Research on the Status Quo and Investment Prospects of China's Pepper Industry (2024-2031)" released by Guanyan Report Network covers the latest industry data, market hotspots, policy planning, competitive intelligence, market prospects, investment strategies, etc. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, market trends, and correctly formulate corporate competitive strategies and investment strategies. Based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, this report combines the environment in which the industry is located, and conducts market research and analysis from multiple perspectives such as theory to practice, from macro to micro.
The industry report is one of the important decision-making bases for enterprises, relevant investment companies and first-class departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid business and investment risks, and formulate correct competition and investment strategy decisions. This report is an indispensable and important tool for a comprehensive understanding of the industry and for investing in the industry. Over the years, Guanyan has provided professional industry analysis reports for tens of thousands of enterprises, consulting institutions, financial institutions, industry associations, individual investors, etc., and its customers include Huawei, PetroChina, China Telecom, China Construction, HP, Disney and other leading enterprises at home and abroad, and have been widely recognized by customers.
Table of Contents Outline] Chapter 1 Overview of the development of China's pepper industry from 2019 to 2023.
Section 1 Overview of the development of the pepper industry.
1. Relevant definitions of the pepper industry.
2. Analysis of the characteristics of pepper.
Third, the basic situation of the pepper industry.
Fourth, the business model of the pepper industry.
1. Production mode.
2. Procurement mode.
3. Sales and service model.
5. Analysis of the main demand of the pepper industry.
Section 2 Life Cycle Analysis of China's Pepper Industry.
1. Overview of the life cycle theory of the pepper industry.
2. Life cycle analysis of the pepper industry.
Section 3 Analysis of economic indicators of pepper industry.
1. Profitability analysis of the pepper industry.
2. Analysis of the economic cycle of the pepper industry.
3. Analysis of the improvement space of added value in the pepper industry.
Chapter 2 Analysis of the development status of the global pepper industry market from 2019 to 2023.
Section 1 Review of the development process of the global pepper industry.
Section 2 Market size and regional distribution of the global pepper industry.
Section 3 Regional Market Analysis of Asian Pepper Industry.
1. Analysis of the market status of Asian pepper industry.
2. Analysis of the market size and market demand of the Asian pepper industry.
3. Analysis of the market prospect of the Asian pepper industry.
Section 4 Regional Market Analysis of North American Pepper Industry.
1. Analysis of the market status of the North American pepper industry.
2. Analysis of the market size and market demand of the North American pepper industry.
3. Analysis of the market prospect of the North American pepper industry.
Section 5 Regional Market Analysis of European Pepper Industry.
1. Analysis of the market status of the European pepper industry.
2. Analysis of the market size and market demand of the European pepper industry.
3. Analysis of the market prospect of the European pepper industry.
Section 6 Distribution trend of the world pepper industry from 2024 to 2031**.
Section 7 Market size of the global pepper industry from 2024 to 2031**.
Chapter 3 Analysis of the industrial development environment of China's pepper industry.
Section 1 Analysis of China's Macroeconomic Environment.
Section 2 Analysis of the impact of China's macroeconomic environment on the pepper industry.
Section 3 Analysis of the policy environment of China's pepper industry.
1. The current situation of the industry regulatory system.
Second, the main policies and regulations of the industry.
3. Main industry standards.
Section 4 Analysis of the impact of policy environment on the pepper industry.
Section 5 Analysis of the industrial social environment of China's pepper industry.
Chapter 4 China's pepper industry situation.
Section 1 Introduction to the development of China's pepper industry.
1. Review of the development process of the industry.
2. Analysis of industry innovation.
3. Analysis of the development characteristics of the industry.
Section 2 Market size analysis of China's pepper industry.
1. Factors affecting the market size of China's pepper industry.
Second, the market size of China's pepper industry.
3. Analysis of the market size of China's pepper industry.
Section 3 Analysis of China's pepper industry.
First, the largest scale of China's pepper industry.
Second, the characteristics of China's pepper industry.
Section 4 Analysis of the demand of China's pepper industry.
First, the demand scale of China's pepper industry.
Second, the demand characteristics of China's pepper industry.
Section 5 Analysis of Supply and Demand Balance of China's Pepper Industry.
Chapter 5 Analysis of the Industrial Chain and Market Segments of China's Pepper Industry.
Section 1 Overview of the industrial chain of China's pepper industry.
1. Introduction to the principle of the industrial chain model.
Second, the operation mechanism of the industrial chain.
Third, the pepper industry chain.
Section 2 Analysis of the industrial chain of China's pepper industry.
First, the development status of upstream industries.
2. Analysis of the impact of the upstream industry on the pepper industry.
Third, the development status of downstream industries.
Fourth, the impact of downstream industries on the pepper industry analysis.
Section 3 Analysis of market segments of China's pepper industry.
First, market segment one.
Second, market segment two.
Chapter 6 Market Competition Analysis of China's Pepper Industry from 2019 to 2023.
Section 1 Analysis of the current situation of competition in China's pepper industry.
1. Analysis of the competitive landscape of China's pepper industry.
Second, the main products of China's pepper industry
Section 2 Analysis of the concentration of China's pepper industry.
1. Analysis of the influencing factors of market concentration in China's pepper industry.
2. Analysis of market concentration in China's pepper industry.
Section 3 Analysis of the Competition Characteristics of China's Pepper Industry.
1. Characteristics of regional distribution of enterprises.
Second, the distribution characteristics of enterprise scale.
3. Characteristics of the distribution of enterprise ownership.
Chapter 7 Model Analysis of China's Pepper Industry from 2019 to 2023.
Section 1 Analysis of the Competitive Structure of China's Pepper Industry (Porter's Five Forces Model).
1. The principle of Porter's Five Forces Model.
Second, the bargaining power.
3. Bargaining power of buyers.
Fourth, the threat of new entrants.
5. Threat of substitutes.
Sixth, the degree of competition in the same industry.
7. Conclusion of Porter's Five Forces Model.
Section 2 SWOT analysis of China's pepper industry.
1. Overview of the SOWT model.
Second, the analysis of industry advantages.
Third, the disadvantages of the industry.
Fourth, industry opportunities.
5. Industry threats.
6. SWOT analysis conclusion of China's pepper industry.
Section 3 Analysis of the Competitive Environment of China's Pepper Industry (PEST).
1. Overview of the PEST model.
Second, policy factors.
3. Economic factors.
Fourth, social factors.
Fifth, technical factors.
6. Conclusions of PEST model analysis.
Chapter 8 Analysis of the demand characteristics and dynamics of China's pepper industry from 2019 to 2023.
Section 1 Market dynamics of China's pepper industry.
Section 2 Analysis of the characteristics of the consumer market of China's pepper industry.
1. Demand preference.
2. Preferences.
3. Brand preference.
4. Other preferences.
Section 3 Analysis of the cost structure of the pepper industry.
Section 4 Analysis of influencing factors in the pepper industry.
1. Supply and demand factors.
Second, the cost factor.
3. Other factors.
Section 5 Analysis of the current situation of China's pepper industry.
Section 6 The average trend of China's pepper industry.
1. Analysis of the average trend of China's pepper industry.
2. Influencing factors of the average change in China's pepper industry.
Chapter 9 Monitoring of the operation data of the industry to which China's pepper industry belongs.
Section 1 Analysis of the overall scale of China's pepper industry.
1. Analysis of the number and structure of enterprises.
2. Analysis of the scale of industry assets.
Section 2 Analysis of production, sales and cost of China's pepper industry.
1. Current assets.
Second, sales revenue analysis.
3. Liability analysis.
Fourth, the analysis of profit scale.
5. Analysis of output value.
Section 3 Analysis of the financial indicators of China's pepper industry.
1. Industry profitability analysis.
2. Analysis of the solvency of the industry.
3. Analysis of industry operating capabilities.
Fourth, the analysis of industry development capabilities.
Chapter 10 Analysis of the regional market status of China's pepper industry from 2019 to 2023.
Section 1 Analysis of the regional market size of China's pepper industry.
1. Factors affecting the regional market distribution of the pepper industry.
Second, the regional market distribution of China's pepper industry.
Section 2 Market Analysis of Pepper Industry in East China.
1. Overview of East China.
2. Analysis of the economic environment in East China.
3. Market analysis of pepper industry in East China.
1) The market size of the pepper industry in East China.
2) The market status of the pepper industry in South China.
3) The market size of the pepper industry in East China**.
Section 3 Market Analysis in Central China.
1. Overview of Central China.
2. Analysis of the economic environment in central China.
3. Market analysis of pepper industry in central China.
1) The market size of the pepper industry in Central China.
2) The market status of the pepper industry in Central China.
3) The market size of the pepper industry in Central China**.
Section 4 Market Analysis in South China.
1. Overview of South China.
2. Analysis of the economic environment in South China.
3. Market analysis of pepper industry in South China.
1) The market size of the pepper industry in South China.
2) The market status of the pepper industry in South China.
3) The market size of the pepper industry in South China**.
Section 5 Market Analysis of Pepper Industry in North China.
1. Overview of North China.
2. Analysis of the economic environment in North China.
3. Market analysis of pepper industry in North China.
1) The market size of the pepper industry in North China.
2) The market status of the pepper industry in North China.
3) The market size of the pepper industry in North China**.
Section 6 Market Analysis in Northeast China.
1. Overview of the Northeast region.
2. Analysis of the economic environment in Northeast China.
3. Market analysis of pepper industry in Northeast China.
1) The market size of the pepper industry in Northeast China.
2) The market status of the pepper industry in Northeast China.
3) The market size of the pepper industry in Northeast China**.
Section 7 Market Analysis in Southwest China.
1. Overview of the Southwest Region.
2. Analysis of the economic environment in southwest China.
3. Market analysis of pepper industry in southwest China.
1) The market size of the pepper industry in southwest China.
2) The market status of the pepper industry in southwest China.
3) The market size of the pepper industry in southwest China**.
Section 8 Market Analysis in Northwest China.
1. Overview of the Northwest Territories.
2. Analysis of the economic environment in Northwest China.
3. Market analysis of pepper industry in Northwest China.
1) The market size of the pepper industry in Northwest China.
2) The market status of the pepper industry in Northwest China.
3) The market size of the pepper industry in Northwest China**.
Chapter 11 Analysis of Enterprises in the Pepper Industry (Adjusted with Data Update).
Section 1 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
1. Main economic indicators.
2. Analysis of corporate profitability.
3. Analysis of corporate solvency.
4. Analysis of enterprise operation capabilities.
5. Analysis of enterprise growth ability.
Fourth, the company's advantages analysis.
Section 2: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages and disadvantages analysis.
Section 3: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 4 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 5 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 6 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 7: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 8 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 9 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 10 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Chapter 12 Analysis of the development prospects of China's pepper industry from 2024 to 2031.
Section 1 Analysis of the future development prospects of China's pepper industry.
1. Analysis of the domestic investment environment of the pepper industry.
2. Market opportunity analysis of China's pepper industry.
Third, the growth rate of investment in China's pepper industry**.
Section 2 Future Development Trend of China's Pepper Industry**.
Section 3 Scale Development of China's Pepper Industry**.
First, the market size of China's pepper industry.
Second, the growth rate of the market size of China's pepper industry.
3. The output value of China's pepper industry is **.
Fourth, the growth rate of output value of China's pepper industry**.
5. Supply and demand of China's pepper industry**.
Section 4 Profit trend of China's pepper industry**.
Chapter 13 Analysis of Entry Barriers and Investment Risks in China's Pepper Industry from 2024 to 2031.
Section 1 Analysis of Entry Barriers to China's Pepper Industry.
1. Analysis of financial barriers in the pepper industry.
2. Analysis of technical barriers in the pepper industry.
3. Analysis of talent barriers in the pepper industry.
Fourth, the analysis of brand barriers in the pepper industry.
5. Analysis of other barriers in the pepper industry.
Section 2 Risk Analysis of Pepper Industry.
1. Macro environmental risks in the pepper industry.
Second, the technical risk of the pepper industry.
3. Competition risk in the pepper industry.
Fourth, other risks in the pepper industry.
Section 3 Problems in China's Pepper Industry.
Section 4 Analysis of Problem Solving Strategies in China's Pepper Industry.
Chapter 14 2024-2031 China Pepper Industry Research Conclusions and Investment Recommendations.
Section 1 A review of the research on China's pepper industry in the world.
First, the investment value of the industry.
2. Industry risk assessment.
Section 2 Analysis of the entry strategy of China's pepper industry.
First, the target customer group of the industry.
Second, the selection of market segments.
Third, the choice of regional market.
Section 3 Analysis of marketing strategies in the pepper industry.
First, the product strategy of the pepper industry.
Second, the pricing strategy of the pepper industry.
3. Channel strategy of pepper industry.
Fourth, the best strategy of the pepper industry.
Section 4 Investment Advice from Analysts.
See the main text of the report for details of the chart