2023 is the first year of the full implementation of the spirit of the 20th National Congress of the Communist Party of China, and the Internet Information Office of the Xiangxi Prefecture Party Committee closely focuses on the work of the state party committee and state center, and actively plans the "Xiangxi Red" network culture festival throughout the year, with the great changes in the mountains and townships in the past ten years in the first place of targeted poverty alleviation, from the three aspects of red culture, red days, and red heart to the party, we have carried out the "starting from the eighteenth hole", "mysterious Xiangxi", "drunk in the tea town" network tour, "cultural tourism empowering rural revitalization", and "Xiangxi border city airport navigation" and other network publicity theme activities. According to statistics, more than 1,000 works have been published in the event, and the total number of online views has exceeded 1700 million times, empowering the "Internet Culture Festival" with "red" and telling the wonderful stories of Xiangxi Prefecture.
Xiangxi Red" network theme publicity activity site.
Cultural empowerment, tell red stories well, and let red culture enter the "heart". In order to deeply reflect the great changes in the mountains and towns of Xiangxi Prefecture in the past ten years under the guidance of the important concept of "targeted poverty alleviation" of the general secretary, from October 25th to 27th, the Internet Information Office of the Xiangxi Prefecture Party Committee organized representatives of provincial news, state-level news, government affairs and network experts to carry out the "Xiangxi Red" network theme publicity activities. The celebrities followed the footprints of the general secretary during the inspection of the general secretary of the year, and experienced the whole process and achievements of poverty alleviation and rural revitalization in Shibadong Village, Huayuan CountyIn Tawo Town, Yongshun County, and Ciyantang Town, Longshan County, relive the history of the party, trace the red footprints, and feel the arduous revolutionary process and great revolutionary spiritIn Jiangputang Village, Liaojiaqiao Town, Fenghuang County, Ganxi Village, Fuxing Town, Baojing County, and the Red Culture and Education Experience Base, Mazha Yuliang Revolutionary Martyrs Cemetery, Hexi Town, Jishou City, and Detam Miao Village, the firm belief and touching stories of the people "listening to the party, feeling the party's kindness, and following the party" were explored. A total of more than 370 new ** works were created and released in the event, with a total of 50 million views, and the online topics "Xiangxi Red 2023 Internet Culture Festival" and "Starting from the Eighteenth Hole" continued to ferment, and the number of views of the Douyin topic alone reached 35.87 million.
Drunk in the tea country" network ** line activity site.
Industry empowerment, tell red stories well, and activate the "new way" in the prosperous days. In order to publicize and implement the spirit of the 20th National Congress of the Communist Party of China, polish the gold-lettered signboard of "Xiangxi Tea", and promote the high-quality development of the tea industry in Xiangxi Prefecture, from March 28th to 29th, the Internet Information Office of the Xiangxi Prefecture Party Committee carefully organized the "Drunk in the Tea Township" online activity. In just two days, more than 100 online works such as **, posters, and short ** were produced and launched, with a total traffic of more than 3,200 yuan on the whole network, vividly showing the new image of the beautiful, open and happy Xiangxi Tea Township, and painting the most beautiful tea town with the power of powerful online media. Focus on the strong ** lineup and activate a pool of spring water in the "most beautiful tea town". Focusing on the goal of polishing the golden sign of "Xiangxi Tea", helping tea farmers increase income, increase the efficiency of tea enterprises, and the healthy and sustainable development of the tea industry, the Internet Information Office of the Xiangxi Prefecture Party Committee organized more than 50 people from network news, government affairs and head network experts to conduct interviews in Niujiaoshan Village, Morong Town, Guzhang County, ** Village, Ludongshan Town, Baojing County, and Koukou Village, Jishou City. The new ** work fully demonstrates the spirit of self-confidence, self-improvement, integrity and innovation, hard work, and courage of the people of the tea township, and better realizes the "same direction" and "same frequency resonance" of the network ** propaganda, and activates a pool of spring water in the "most beautiful tea town". Focus on the matrix of good works and unblock the source of the "most beautiful tea town". As an important publicity activity set up on major issues in Hunan Province, the "Drunk in the Tea Country" network activity is committed to creating a number of high-quality works. According to their own characteristics and attributes, combined with the content of the interview, each person carefully planned and created, and built a three-dimensional communication matrix of "newspaper + network + terminal + micro + video + screen". Weibo, Douyin, and ** have set up the Xiangxi Red 2023 Internet Culture Festival and the gathering topics of "Drunk in the Tea Town", forming a strong communication momentum. Focus on high-heat push stream, and realize the "most beautiful tea town" of hibiscus water. Under the guidance of the in-depth publicity of news**, business platforms, government affairs** and online celebrities, the popularity of netizens continues to rise, and the popularity of online topics Xiangxi Red 2023 Internet Culture Festival and Drunk in Tea Country continues to ferment. Among them, the new Hunan "** and Poetry in Tea - Xiangxi Prefecture's "Drunken Tea Township" Network ** Continue to Explore the Secret of Baojing ** Tea", Xiangxi Cultural Tourism "Second Out of the Blockbuster, Zhang Zhang Out of the Circle!".Xiangxi's "Tea Garden Travel Photography" Set Off a Wave of Enthusiasm", Ali Lili's "China Xiangxi Red Internet Culture Festival", Xiangxi Public Security's "Xiangxi Public Security Anti-Fraud Classroom - "Tea Garden Blind Date" and other works continue to swipe the screen in the WeChat circle of friends, and have become a hot spot on the Internet for a while, and are popular among many netizens.
Cultural tourism empowers, tells red stories well, and gathers "golden ideas" to the party's red heart. In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, promote culture and tourism to empower rural revitalization, create a well-known tourist destination at home and abroad, and enhance the brand influence of "Mysterious Xiangxi", on May 18, the Cyberspace Administration of the State Party Committee organized a symposium on network experts in Xiangxi Prefecture. Opinions and suggestions were put forward to better show the image of Xiangxi. At the meeting, the Cyberspace Administration of the State Party Committee issued the "Proposal to the New Practitioners of Xiangxi Prefecture", calling on the majority of self-leading operators and practitioners in Xiangxi to strengthen industry self-discipline, improve the comprehensive level, gather network forces, publicize Xiangxi's rich culture, beautiful scenery and happy life, and promote the deep integration of cultural tourism and rural revitalization. At the same time, it also released information on network theme publicity activities such as cultural tourism empowering rural revitalization, Xiangxi Red "Grass Planting" Conference, and mysterious Xiangxi Shuang Summer, encouraging people to actively spread the positive energy of the network and contribute to the creation of a well-known tourist destination in Xiangxi Prefecture at home and abroad. According to statistics, a total of 432 Douyin works were released, and the total number of topics of "cultural tourism empowering rural revitalization" was 660770,000 times. In order to better integrate the power of network propaganda to empower the development of cultural tourism in Xiangxi, on September 5, the Internet Information Office of the Xiangxi Prefecture Party Committee organized some network experts in the state to go to Ludongshan Town, Baojing County to carry out the "Mysterious Xiangxi" network publicity theme activity. Focusing on the core theme of "Mysterious Xiangxi and Lvdong Holy Mountain", the activity went deep into Xiyou Village, Jinluohe, Wangtianpo, Weng Ke Village and other areas of Lvdongshan Town to carry out field research and interview activities, and focused on publicizing the achievements of ethnic minority settlements in Lvdong Mountain District in ethnic unity, rural revitalization, and cultural tourism empowerment through **, short**, etc., fully demonstrating the local customs, landscapes and scenery, and telling the story of Xiangxi for the development of ethnic areas.
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*: Network Information Hunan Editor: Wang Yuanyuan, Zhou Zhi First Instance: Zhang Jiao Second Instance: Liao Chuanfu Third Instance: Zhang Jie