December 13 local time
2023 "Top 500 World Brands" list
Revealed in New York, USA
A total of 48 Chinese brands were included in the list
Ranked third in the world
The Bosideng brand ranked 462nd
It has become the only selected brand in the field of clothing in China
Demonstrate excellence in innovation and brand influence
"The World's 500 most influential brands)Exclusively compiled by the World Brand Lab, brands are judged based on their global influence. The three key indicators of brand influence, namely market share, brand loyalty, and global leadership. The World Brand Lab comprehensively scored more than 8,000 well-known brands around the world, and finally launched the world's 500 most influential brands.
It is now the 20th year that the World Brand Lab has compiled the World Brand Report, and the total number of countries selected in 2023 is 32, and this year's "Top 500 World Brands" covers a total of 47 industries. Six new brands in China (including Hong Kong, Macao and Taiwan) are Poly, TikTok, China Huadian, Tongwei, CNAF and Bosideng. 
As a world-renowned brand down garment enterpriseBosidengFocusing on the field of down jackets for 47 years, we are committed to promoting the transformation of down jackets from a single warmth function to technology, fashion and greening, and providing consumers at home and abroad with more professional and fashionable down jacket products. In recent years, in the face of the changes in a century and the impact of many unexpected factors at home and abroad, the company has clarified the strategic direction of "focusing on the main channel and focusing on the main brand", adhered to the brand-led development model, and continued to consolidate the core competitiveness of brand leadership, product leadership, retail upgrading, and high-quality quick response, and the company's revenue and net profit have reached record highs for six consecutive years, demonstrating Bosideng's brand strength and development resilience. In particular, in terms of practicing the "Three Transformations" and helping to build a brand power, Bosideng has positioned its brand as a "world-leading down apparel expert" by participating in New York Fashion Week, Milan Fashion Week, London Fashion Week, and participating in heavyweight brand activities such as China Brand Day. Integrating brand strategy, creative visuals, public relations experience and digital intelligent content, we continue to deepen consumers' awareness and reputation of the brand through the strategy of brand campaign and product sales. 
The debut of the Chinese brand of Milan Leonardo da Vinci Estate
At the same time, combined with consumer preferences and behavioral characteristics, it integrates international forward-looking high-quality resources, lays out a new ecology of modern industrial development, upgrades and innovates quality technology, and expands the aesthetic boundaries of China's down jackets. Innovative products such as Dengfeng series, windbreaker down jacket, comfortable outdoor series, new generation of light down jacket, high goose down jacket three-in-one jacket and down jacket have won many domestic and international design awards, winning the favor and recognition of mainstream consumer groups of the times. In September 2023, Bosideng staged a fashion show that amazed the world at the Leonardo da Vinci estate in Milan, redefining light down jackets with the design concept of "more diverse, more fashionable, and lighter and warmer", setting off a "wave of innovation" in the field of down jackets. 
Bosideng London*** has become a fashion "check-in" landmark, and Bosideng has also accelerated the deep integration of the digital economy and the real economy, promoted brand transformation and upgrading, and established a warm connection with consumers. Focusing on improving the quality and efficiency of single-store operation and branch-based operation, through digital empowerment, a closed-loop operation with multi-channel reach, accurate insight and analysis, and differentiated content interaction has been formed, so as to enhance the shopping experience and value of members. As of September 30, 2023, the Bosideng brand has more than 37.6 million followers and more than 14.6 million members on Tmall and JD.comThe total number of followers on the Douyin platform also exceeds 9 million. At present, Bosideng's brand first mention rate, net promoter score and reputation rank first in the industry, and Bosideng down jackets have been selling well in 72 countries including the United States, France and Italy for 28 consecutive years, and the scale (sales and sales volume) of down jackets is the world's first, becoming an iconic brand of Chinese apparel moving towards the middle and high-end of the global textile value chain. At present, the changes of the world, the times and history are unfolding in an unprecedented way, and both the world and China's consumer market are undergoing profound adjustments and changes. Gao Dekang, founder of the Bosideng brand and chairman of the board of directors and president of Bosideng Group, said that the brand is the highest leadership for enterprise development, and brand confidence is the greatest cultural confidence. Bosideng will adhere to long-termism and value creation, based on people's new needs and expectations for a better life, move forward from a leading single sales scale to a comprehensive global leader in the brand, build a world-class enterprise and a global leading brand, build the core ability of the enterprise to operate steadily and go through the cycle, and write a new chapter of "the world's down jacket, China's Bosideng, leading the new trend".