With the continuous development of technology, major technology companies have set foot in the automotive field, and Xiaomi is no exception. Recently, Xiaomi released its first car SU7, which was named the "C-class high-performance eco-technology car". Lei Jun said that the SU7 aims to compete with the Porsche Taycan Turbo and Tesla Model S, and plans to enter the top five in the world in the next 15 to 20 years.
For Xiaomi's transformation, the outside world has had mixed reactions. On the one hand, some people believe that Xiaomi's entry into the automotive market is a trend that caters to the trend of the integration of technology and automobilesOn the other hand, there are also doubts about Xiaomi's move, believing that mobile phone manufacturers will be able to make a difference in the automotive sector, especially in the face of a highly competitive market.
At the press conference, Lei Jun had high hopes for the SU7, calling it Xiaomi's "dream car". He said that although there is no clear benchmark model, in terms of driving performance, he hopes to be comparable to the Porsche Taycan TurboIn terms of intelligence, it pursues to compete with Tesla Model S. This manifesto shows Xiaomi's high standards and pursuit of the SU7, and also reveals Xiaomi's ambitions for the future automotive market.
To achieve this goal, Xiaomi has invested 3,400 engineers and 10 billion yuan in product funds, demonstrating the company's huge investment in automotive projects. This is not only a battle of technology, but also a deep insight into the market. Faced with the reality that China's mobile phone market is gradually approaching the ceiling, Xiaomi needs to find new growth points, and the automotive has become an area that has attracted much attention.
However, the heat after the launch did not meet expectations. Although more than a dozen news related to Xiaomi cars have appeared on the hot search list, the popularity did not last long, let alone dominate the list. In contrast, the news of some other car companies releasing new cars has attracted more attention. This has triggered the thinking of industry insiders, and there are doubts about the future market performance of Xiaomi cars.
Analysts believe that in the next three years, Xiaomi cars may not have much impact on the automotive industry. The current market share is not expected to exceed 1%. Although the overall situation is not optimistic, Lei Jun still said that Xiaomi will uphold the consistent enterprise spirit, give profits to customers as much as possible, and promise to earn only 1% of the profit. This statement may be to continue to maintain Xiaomi's cost-effective image in other areas.
As the first model of Xiaomi's transformation into a car, the SU7 has a number of black technologies. The installation of the surging OS marks the formation of a closed loop of Xiaomi's "people, cars and home ecology", and advanced technologies such as lidar and high-end auxiliary functions have also added many highlights to the SU7. The most striking thing is the winter range of the SU7, which is different from other trams that suffer from damage in cold weather, and achieves "worry-free winter range" by adopting the most stringent battery safety standards and CTB cell inversion technology, with a range of up to 1,200 km. This breakthrough has led to a whole new way of thinking about the range of electric vehicles, especially in extreme climatic conditions.
Regarding the price of the SU7, Lei Jun did not announce the final figure, only emphasizing that "only 1% of the profit will be earned". For the rumors of 990,000 and 14The price of 90,000 yuan, Lei Jun denied it, and said at the same time, "It will be a little expensive, but it is reasonable." This also makes everyone have more expectations and speculations about the su7.
On the whole, Xiaomi Auto is facing great challenges on the road to enter the automobile market, but it also has unlimited possibilities. Although the market reaction was muted for a while, it remains to be verified by the market and consumers whether Xiaomi cars will be able to stand out from the fierce competition over time. The SU7's advanced technology and winter endurance provide consumers with more possibilities to choose. The future of Xiaomi cars will be gradually revealed in the test of the market.