Once upon a time, their names shone on the big screen, and stills were printed on the leaflets of the Spring Festival Gala. In the audience's memory, 64-year-old Pan Changjiang is a frequent guest actor in sitcoms, and 64-year-old Zhang Chenguang is the heroine of many classic dramas. With a flick of a finger, the years passed, and the old actors in the age of the sixtieth century retreated into the background and were no longer the focus of the spotlight. 
Until one day, you inadvertently open the live streaming software in your mobile phone, only to see a familiar face busy in front of the camera. They took tired steps, set up their mobile phones, and opened their own live broadcast rooms on various delivery platforms, explaining the goods endlessly, and the fingertips in their hands swiped quickly on the screen. "Hey, isn't this a xx star?He even went to sell things?You can't help but sigh in your heart. Indeed, for these popular old actors, why do they have to come and go in the live broadcast rooms of WeChat and Douyin?Obviously, you can enjoy your old age in peace and enjoy the fruits of your former popularity. Among them, some people may be really stretched thin and have to return to employment to earn a living. But there are also people who see the golden light of this new way to get rich and want to ask for some more immediate benefits. Whatever the reason, they have taken the step of promoting goods in the live broadcast room, even if they have to bear the questioning eyes of netizens. 
The old drama bones are also not guaranteed in the late season?As an actor, I didn't go to filming, but I also came to bring goods, is I so short of money?In the barrage, the words of netizens shot at the anchor Zhang Chenguang like sharp arrows. Her figure paused slightly, tears were already in her eyes, and soon large ones rolled down. "They said I was not sure to have a good night, and when I heard that, I was really sad. Zhang Chenguang said with red circles in his eyes and a trembling voice. In her more than 30 years of acting career, she has studied every role conscientiously. Even if she is 64 years old and in her twilight years, she wants to do a good job in live broadcasting. As soon as the broadcast started, she was ridiculed by netizens, which made her embarrassed. 
In the anchor station, the distance between stars and fans seems extremely far. Zhang Chenguang faced the camera of his mobile phone and couldn't see the indifferent faces of those words tapping on the keyboard behind them. All she knew was that the applause and praise she had received seemed to have vanished in this empty cyberspace. Instead, it's cynicism, hard to resist. Fortunately, Zhang Chenguang was not discouraged for too long. She wiped away her tears and cheered herself up. Even if it's just a small live broadcast room, she wants to use her own efforts to bring it to life. So she continued to sell her products with confidence, and the live broadcast lasted for 9 hours, proving her perseverance and determination to abide by her professional ethics with practical actions. 
In the live broadcast room, the stars explained various commodities and promoted golden sentences. However, users who have actually received the goods and experienced them have mixed word-of-mouth. "I bought a ** necklace in the live broadcast room of xx stars a few days ago, and she also said that it is 990 degrees pure, value preservation and appreciation, and the quality is very good. I didn't know that the goods I received were very rough, and it wasn't true at all**, I went directly to the evaluation area to give a bad review. "What, I bought several bottles of red wine and foreign wine in the live broadcast room of YY stars, and there is no problem with drinking it. He also told me about the distillation process on the spot, a very authentic French imported brand, ** is not expensive, I am already a repurchase customer. Authentic customer reviews become a barometer of word-of-mouth. Obviously, the quality of the goods promoted by different celebrity anchors is uneven. This made the reputation of those star anchors who are public figures quickly polarized. 
Some people like YY celebrities recommend high-quality products, which win praise from customers and repeat purchases. Others, like xx stars, who only pursue profit maximization and ignore quality, are criticized by users. This is also a wake-up call for experienced stars. Anchors should work product selection, and can't just focus on high conversion rates and commissions, and ignore the mirror of word-of-mouth. Only by providing a high-quality experience and win-win for stakeholders can its wings last. "Oh, don't put **, I can't see clearly, it's blurry. People won't see my face and will be disappointed. The camera flickered, and the frame moved rapidly left and right to adjust the focal length. 
Liu Xiaoqing, 68, looked at the staff busily, his brows furrowed. She remembered that she had just finished explaining the necklace and was about to take out the next item. I don't know that the camera is right or wrong, and my face is almost impossible to see, and the live broadcast effect will definitely be greatly reduced. "Beautiful Teacher Liu, you are responsible for beauty!We'll do the rest well!The staff hurriedly responded. As soon as the words fell, the camera finally focused on the anchor's face. Liu Xiaoqing breathed a sigh of relief, simply cut his hair, and prepared to continue his work as an anchor. 
However, the physical state of advanced age is still in the last years after all. Selling jewelry, Liu Xiaoqing was drowsy. She blinked her eyes desperately, for fear that she would be caught on camera when she was sleepy. "Lao Liu, you see that you are like this, don't you rest early?The staff cautioned. "Hold on a little longer!Soon it will be fine!Liu Xiaoqing waved his hand and rejected the kindness. She knows that there is no room for a little difference in the live broadcast, and she must last until the last moment. Outside the camera, her 51-year-old husband couldn't help but reddened his eyes when he looked at his wife. How can a wife who works so hard bear to let her be wronged?
In fact, as a strong woman in the business world, Mrs. Zhang Ting is already under great pressure. She needs to manage her own company and make it thriving. Now I have come to Douyin to open a live broadcast room, which is simply worse. But she knew in her heart that it was just about more money. The last live broadcast sold more than 11 million yuan and made a profit of more than 2 million. This quick and windfall money made her can't help but indulge, even if her husband is distressed, she is reluctant to stop. In fact, Mrs. Zhang Ting can choose to retire behind the scenes and live a leisurely retirement life. But she can't have both, and she is reluctant to give up this glittering live streaming business. So even if it's hard, it's just to make more money. 
I weigh about 100 pounds now, because I have been filming hard recently, and I have stayed up all night, so I have lost another 3 pounds. Yang Xue said frankly while recommending eye cream to fans. She has a very close sense of distance from the audience, and the topic has been talked about all the way from eye cream products to ** secrets. In front of the camera, Yang Xue showed her true temperament without scruples. "I eat by being funny, and I won't be happy if you let me be serious!In Jia Nailiang's live broadcast room, laughter did not stop for a moment. He poured all kinds of drinking water into his nostrils and put on an exaggerated expression, which made fans laugh, and the numbers in front of the screen were straight lines**. With his cheerful personality and the ability to adjust the atmosphere, Jia Nailiang has successfully attracted a large number of fans. His cheerful personality is like a ray of sunshine, and the atmosphere in the live broadcast room is particularly warm. 
Cut, Xiao Shuaihu has long been no longer popular, and will only sell things in this live broadcast every day to cheat money!In the barrage, some black fans criticized Chen Zhipeng in a serious way. Chen Zhipeng glanced at the comments expressionlessly, and calmly continued to explain the down jacket in his hand. He said lightly: "I am only responsible for selling things, as for whether I want to buy it or not, whether I think it is worth it or not, everyone can judge for themselves." In fact, he also saw that there were still many fans cheering for him in the barrage. "Our friends are the best!Be sure to support idols!Fans swiped the screen to support it. This made Chen Zhipeng feel both warm and helpless.
He knows very well that on this high-profile stage, there will always be criticism. In the face of netizens' doubts about whether it is true or false, he has long been immune. If you care too much, you will delay your career. So no matter how the black and pink fans quarreled, Chen Zhipeng went his own way and continued to sell goods step by step. He knows his original intentions and is convinced that the eyes of fans are bright. Therefore, his high-spirited appearance has not been disturbed in the slightest. Seeing that these old, middle-aged and young stars have opened live broadcast rooms one after another, bringing goods in a big way, do you also feel a lot of emotion?
They used to be the protagonists of movies and TV series, and they appeared on the stage of the CCTV Spring Festival Gala, the focus of attention. This helpless re-employment, the plot is full of ups and downs, which is embarrassing. Among them, there are also factors that are out of harmony and leave the family, and are suddenly beaten back to their original shape by reality. There are also those whose popularity has long declined, and the industry has been eliminated, and they have no choice but to find a new livelihood. Not to mention those stars who were originally arrogant, it was difficult to accept the identity of becoming an "anchor" for a while.
They must have experienced hesitation and pain when they came up with the idea of doing live broadcasts. The attacks on words and words are even worse. But in the end, I mustered up the courage to take this step. Fortunately, there are no ifs in life, and what you do now is the most important. The road to live broadcast may be bumpy, but it is not a success to gain the sincerity of fans and gain lifeThis has also become the driving force for them to keep moving forward. And whenever the sighs in Vanity Fair dissipate, they will fight their spirits again and start the next challenge of their anchor career.