Recently, rumors about Andy Lau's endorsement of sauerkraut have caused an uproar on the Internet. A product called "Xinkai Lactic Acid Bacteria Sauerkraut" is printed with Andy Lau's **, and this discovery has aroused widespread attention from netizens. On December 12, Andy Lau's brokerage company Hengtai Huanyu *** issued an "Infringement Statement Letter", alleging that this was false advertising information and started a **storm.
Andy Lau's agency made it clear in the statement letter that Andy Lau had never planned to endorse related products such as "Xinkai Desert Lactic Acid Bacteria Sauerkraut", and did not authorize any company or individual to use his portrait and name on the product. The statement letter also mentioned that the information about Andy Lau's endorsement was only published by the brokerage company and its holding company "Yingyi Holdings*** official website, emphasizing the only official ** of the information.
In the face of Andy Lau's solemn statement, Heilongjiang Tianmiao Agricultural Products Processing, the manufacturer of the sauerkraut product, did not make it clear whether it would stop selling the products involved. A staff member said that the matter has not yet been notified, and his attitude is ambiguous. This makes ** even more curious about the truth of the incident.
This is not the first time Andy Lau has been caught in an endorsement storm. Prior to this, similar incidents had occurred repeatedly. It's not just sauerkraut, there have been many false endorsement cases involving Andy Lau. This incident can't help but remind people of the previous case of a company stealing Andy Lau**'s endorsement of a water purifier, which eventually led to the company being sentenced to stop infringing, publicly apologize and pay compensation.
As of December 11, according to incomplete statistics, Andy Lau's agency has issued at least 84 statement letters this year, mainly against false advertising. Among them, including some relatively unknown products, what makes people wonder what is the wide range of Andy Lau's endorsements?From food, clothing, housing and transportation to all kinds of bizarre fields, what is it that makes his image associated with these products?
The turmoil of Andy Lau's endorsement of sauerkraut has triggered people's deep reflection on celebrity endorsements. The image of the star has long transcended the entertainment industry and has become part of the commercial market. However, this incident has exposed the problems in the endorsement culture. The breadth and scope of celebrity endorsements make it difficult for consumers to distinguish between authenticity and falsehood. Andy Lau's endorsement incident is not an isolated case, which reflects the abuse and abuse of celebrity endorsements in the advertising market.
And consumers often become innocent victims in this celebrity endorsement frenzy. With the development of the economy and the prosperity of business, celebrity endorsement has become a common advertising method. However, whether the advertising market is truly healthy and whether it can provide consumers with authentic and credible information is a question worth pondering. Some unscrupulous businesses often obtain illegal benefits by stealing celebrity images, creating false advertisements, and misleading consumers.
This begs the question of whether celebrity endorsements should be more regulated to ensure fairness and transparency in the advertising market. In this turmoil, a large number of statement letters issued by Andy Lau's agency have also aroused people's attention to the infringement. This positive attitude towards rights protection is a positive signal and has a positive effect on the fight against false advertising.
The power of star brokerage companies alone may still be insufficient, and a wider range of social efforts are needed, including the linkage of multiple parties such as **, enterprises, and **, to form a common constraint on false advertising and promote a more standardized and orderly development of the advertising market.
This incident also reflects consumers' expectations and trust in celebrity endorsements. As public figures, celebrities are not only personal, but also represent a set of values and beliefs. Therefore, consumers' expectations for celebrity-endorsed products are not only in the product itself, but also a continuation of the belief and value represented by celebrities. The emergence of false advertising is not only misleading about goods, but also a betrayal of consumer trust, so it cannot be ignored.
Andy Lau's endorsement of sauerkraut is a warning to the advertising market and a reflection on celebrity endorsement culture. In the advertising market, celebrity endorsement is not only a commercial behavior, but also a social responsibility. Only with the joint efforts of all parties in society, through legal means and industry norms, can a more transparent and honest advertising market be established, so that consumers can truly understand the products, and celebrities can choose the endorsed products more carefully.
Andy Lau