**: Nonsense is reasonable.
For Sam, consistency is very important, such as strawberries, why do we have to define a sugar content of 11% in the first place?Sam finally set the sweetness of the strawberries at 11 degrees. Below 11 degrees, not sweet enough, strawberry flavor not strong enough;Above 11 degrees, it means that the sugar content increases, and if members do not eat it for a few days after buying it, the possibility of rotting will increase significantly. Secondly, how to guarantee after defining 11 degreesSam insists on cooperating only with the leading domestic source planters to control the edible safety of strawberries from the planting source, and strictly control the selection of seedlings and the use of fertilizers and pesticides in the planting process. Sam also stipulates that the growth cycle of strawberries is not less than 90 days, and they do not ripen with hormones, ripening agents, bulking agents, etc., but naturally ripen them."
The Spring Festival of 2024 is approaching, and when you walk into any Sam's store, you will be attracted by the overwhelming array of New Year's goods, from the "Four King Kong" fruit gift box series that are fresh from overseas to Hong Kong, to the "Oriental Ten Beauties" gift box like a work of artFrom the five-pound bone-in lamb leg imported from New Zealand, Boston lobster from Canada, Chilean king crab, Hunan Hanshou's yellow braised soft-shelled turtle, Dongting Lake's fish head soup and other Chinese and Western ingredients, to many Sam's custom limited New Year's accessories series ...... that are difficult to find elsewhereSam's selects more than 100 new New Year's products from all over the world, and with the advantages of new ideas, trustworthy quality, and unhesitating to start, the long-awaited "Sam's surprise" for members will continue to be presented during the Spring Festival.
Recently, at Sam's Club's New Year store tour, Sam's Club Chief Purchasing Officer Zhang Qing gave an example in an interview and said that perceptible quality, a distinct sense of value, and a steady stream of inspiration are the core concepts and strategies of Sam's to create differentiated products.
According to reports, Sam's New Year in 2024 will focus on three major sectors - the "authentic" of global direct procurement, including many imported landmark fruits, meat, seafood, alcoholic beverages, etc., and under the high standard of systematic quality control, continue food safety and quality, and realize the wonderful "hard dishes" of Chinese New Year's Eve rice;A gift box series that takes into account "quality", "beauty" and "sense of value";"New and Exotic" fun, in toys, clothing and Spring Festival decoration series and other categories to launch a number of new products, so that members can visit the world's good things from Sam's.
High standard system quality control, global direct procurement to taste "global fresh".
With years of global procurement resources and the "escort" of quality in the whole link, Sam's brings fresh fruits directly sourced from the origin and high-standard selection, among which the "Four King Kong" fruit gift boxes with excellent quality and value are particularly popular, covering the American Cosmic Crisp Apple Gift Box, Sunkist Orange Gift Box, Chilean Cherry Gift Box and the classic strawberry gift box that is loved by members.
In order to make members eat "safe and reliable", Sam's has established strict procurement standards and quality control systems to ensure systematic quality control from source to shelf.
Sam insists on only cooperating with the top domestic source planters, controlling the edible safety of strawberries from the planting source, and strictly controlling the selection of seedlings and the use of fertilizers and pesticides in the planting process. Sam also stipulates that the growth cycle of strawberries is not less than 90 days, and they do not ripen with hormones, ripening agents, bulking agents, etc., but naturally ripen them."
From the end of the strawberry to the hands of the members, Sam's implements strict quality testing in the whole link, and quality monitoring will be carried out in the ** business factory, Sam's distribution center, stores and cloud warehouses. On the factory side, strawberries will be tested for pesticide residues every day, and will be sent to an authoritative third-party organization for at least 215 indicators of pesticide residue testing every month, and all of them can only be sold after reaching the standardAfter being sent to the distribution center from the first business end, Sam conducts quality sampling according to the scientific 10% sampling ratio, and if a bad fruit is found, all the 1,200 pieces sent for inspection will be rejectedThe same spot check standards are applied in stores before they can be received – a stringent standard for Sam's warehousing. In addition, the cloud warehouse also needs to conduct a 100% visual inspection before delivery to members to avoid rotten fruits. Sam's fulfills its commitment to its members with strict food safety standards and systematic quality control that exceeds industry standards.
* The sense of value is also one of the highlights of the fruit gift box this year, such as the cosmic crispy apple gift box, which was 12kg on the basis of increments to 18kg, ** is about 35 yuan lower than last year, to 698 yuan allows members to easily enjoy the novelty and freshness of overseas direct procurement.
"A piece of art" – Sam's gift box philosophy
After years of upgrades and iterations, Sam's own brand Member's Mark gift box series has become the best choice for members to stock up for the New Year. Sam's has achieved "shape and rhyme" in terms of content and design, and "creates a gift box like a work of art", allowing members to immerse themselves in the New Year under Sam's style.
Taking this year's Spring Festival Member's Mark "Oriental Ten Beauties" pattern gift box as an example, these ten products have a common feature - the content is Sam's selected raw materials from the best production areas at home and abroad, and the packaging design integrates high-end and elegant oriental aesthetics. For example, Sam Ejiao cake gift box, Ejiao comes from Dong'e County, the "hometown of Ejiao", and is made of purified and boiled donkey skin, with an added amount of no less than 26% and no less than 5% of fish maw, which is enough to draw wire. The outer packaging adopts the embroidery process on paper, embroidered with vivid three-dimensional atmosphere peony flowers, showing the texture. In addition, Sam's takes advantage of the efficient ** chain and scale to achieve an obvious sense of value, only 188 yuan, nearly 50% cheaper than similar goods on the market.
Other eye-catching items include the Member's Mark Dragon Nuts Gift Box, which is inspired by the dragon pillar of the Forbidden City Palace, and contains 6 cans of original hulled nuts carefully selected from the world's highest-quality production areasThe Member's Mark Gift Box contains four classic Hong Kong biscuit pastries made with New Zealand butter and farm-fresh eggs.
Sam's "a work of art" gift box philosophy has also been extended to the selection and creation of Western-style gift boxes, and the chocolate gift box with a work of art-like visual enjoyment and authentic Belgian taste is one of the strong proofs of Sam's gift box philosophy. Sam traveled all over Europe and chose the best Belgian businessmen with excellent craftsmanship, and the two sides developed a unique cup-shaped member's mark chocolate product with a thin edge of only about 2mm with exquisite craftsmanship, bringing authentic Belgian chocolate to melt in your mouthIn addition, the Member's Mark Triple Box (Chocolate Tart) containing 15 kinds of art-shaped chocolates allows members to enjoy the luxury of gifting art from the outside in.
Selected ingredients from global landmarks, "eight hard dishes" play with "high-end ingredients home-cooking".
"Eating East and West" has always been Sam's style of eating for members' tables, and has continued to win the recognition of members. Eating at ease, eating with new ideas, and eating conveniently are the three dimensions developed by Sam's Chinese New Year's Eve Family Banquet. Therefore, Sam's has taken a global view and selected products strictly, especially increasing the selection of "landmark" ingredients, introducing eight hard dishes that gather global ingredients, fast dishes with regional signatures, and member's mark red wine in direct cooperation with famous French wineries, etc., to provide solutions for members to cook a table of Chinese New Year's Eve dinner.
Imported chilled beef is Sam's signature category and an indispensable main dish at members' family dinners. Sam's innovatively adopts the large-scale direct procurement model to bring members the ceiling-level grain-fed select-grade beef short ribs, the milky flavor-filled American select-grade sirloin, the beef filling made of whole beef, suitable for a variety of cooking methods, and the professional segmentation to reduce losses and efficient operations, to achieve obvious advantages, so that members can alleviate their worries and easily realize the freedom of imported beef.
High-quality, high-value global imported ingredients, has always been Sam's Chinese New Year's Eve hard dishes. Chilean king crab with a meat quality of more than 95%, as well as wild Boston lobster from Canada that has been grown naturally for 7-10 years, are suitable for all kinds of cooking of Chinese member families, and it is easy to eat more than one crab and one shrimpIt also brought a bone-in leg of lamb imported from New Zealand, and a 5-pound pack of **169 yuan, so that members can take it home without hesitation.
For members who want to easily achieve a family dinner, Sam's New Year Quick Menu focuses on the reproduction of signature dishes to meet members' imagination of delicious and worry-free meals. Sam's has made great efforts in the selection of ingredients to achieve obvious differentiation in quality, including the selection of landmark quality ingredients, such as the yellow stewed soft-shelled turtle using Hanshou soft-shelled turtle from the "hometown of Chinese soft-shelled turtles", the mutton haggis soup using Hulunbuir's mutton, and the fish head soup using fish from the Dongting Lake water system, which not only improves the taste, but also pays more attention to the selection of ingredients, just to make members eat comfortably and healthily.
Enjoy the quality of classic wines with the ** of ration wine
As the saying goes, there is no banquet without wine, and allowing members to "enjoy the quality of classic famous wine with the best of ration wine" is one of the product strategies of the Sam wine category. Taking wine as an example, the Member's Mark wine series are all from famous wineries in the world's preferred production areas, and through direct procurement and winery packaging, more than 20 wines have been launched so far, which are deeply loved by members.
During this Spring Festival, Sam mainly promotes three Chinese New Year's Eve dinner pairings with great value, such as member's mark Pauillac dry red wine, originating from the French 1855 classified winery, Bordeaux Left Bank core production area Pauillac, with a rich fruity aroma and long aftertaste, with 199 yuan bottle, becoming the best choice for Chinese New Year's Eve dinner wine pairing. In addition, the 188 yuan 500ml Moutai purple welcome and the 299 yuan Xiaolong Battleship gift box of 3 pieces are expected to become the embodiment of this year's Sam liquor.
For dessert, Sam's durian puffs once again made members feel "surprise and satisfaction on the taste buds". The durian pulp is made of Malaysia's Musang King durian, the filling content accounts for up to 30%, the surface is made of durian chocolate crispy made in Malaysia, and the cream of the whole puff is only imported animal cream. Sam's signature dessert Swiss Roll has also brought an upgraded version this spring - Black Gold Matcha and Rose Strawberry Cakes, both of which use high-end imported raw materials, with a delicate taste and rich taste, which has become a symbol of Sam's continuous innovation in classic best-selling products.
Sam inspires and enjoys a difference
Every year, Sam's New Year's joy is different. Creating an inspired New Year for members with new and exotic merchandise is Sam's important task on the occasion of the New Year.
With the help of brand influence and in-depth understanding of traditional Chinese culture, this year, Sam's cooperated with ** merchants to create Sam's customized "Good Luck Dragon" New Year ornament series products, whose image not only draws on the essence of the traditional dragon image, but also optimizes and changes with a lovely design, which not only retains the characteristics of the Chinese dragon, but also looks auspicious and festive.
"Good Luck Dragon" New Year's ornament series products are varied, including Spring Festival couplets, hanging decorations, refrigerator magnets and door hangings, with great design ingenuity. In addition, the material has also been upgraded, the Spring Festival couplets are made of PE plastic, and other series are made of acrylic material, so that the color does not fade for a long time, and "good luck" is always at home.
The creation of New Year inspiration is naturally indispensable to capture and present the seasonal elements of the season. With the advancement of the Chinese lunar solar terms, Sam chose the Lamei fragrance, which only Chinese understand better, as the development inspiration, to create a Member's Mark clothing fragrance bead seasonal limited edition - Xishang Mei, using the industry's cutting-edge technology Natureprint natural reproduction method, and a selection of natural essential oils, truly restore the richness and coldness of Lamei;On the outer packaging, the full environmental protection cold stamping process is used to create a winter limited packaging with red wall, so that the plum is lifelike, smart and textured, and members can enjoy the beauty of winter.
In addition, Sam's has also introduced many unexpected new treasures, such as Disney's authorized magic carnival set, 888 pieces of Fu Lu's New Year puzzle, Shuangmai version of the singing bar mini K song speaker, and Mofei stove set for making tea around the stove, which caters to the current trend of leisure and entertainment, and is very "life aesthetics", which is very suitable for gifts or personal use.