Author: The younger brother of Oyeer.
The pedal that will make retro pedal lovers feel the most uncomfortable in 2023 is probably only Peugeot Django.
Although in recent years, dark horses in the field of retro pedals have appeared frequently, and the psychological defense line of consumers has been broken through again and again, and the appearance has also broken through the bottom line of the industry again and again. Starting from the origin of retro pedals, it has to be said that there is no competitor that can replace Django in all aspects.
Retro pedal enthusiasts will consider the following three factors when choosing a car.
For example, brands.
Removing the joint venture status, the Peugeot brand has a history of more than 200 years, and Peugeot Motorcycles has been in business for 125 years this year, making it the oldest motorcycle company still in business. The qualifications are old enough, and the brand culture is deep enough, and the domestic motorcycle brands are not comparable with Peugeot in this regard.
For example, design.
Although Django is a Peugeot motorcycle designed in 2015, it is better than original, and in 2023, it is not only outdated, but also can become a beacon to guide the industry forward with its excellent mass base.
For example, price-performance ratio.
Of course, Django's cost performance is only suitable for comparison with RA and Vespa, and in June 2023, the classic Django opened a new round of discounts**, and the cost performance is superior in the first-line echelon of retro pedals, but compared with domestic retro pedals, Django's cost performance does not seem to be dominant.
From the above point of view, Django still has an advantage in the first-line retro pedal, after all, the Honda air-cooled 125 can still sell for 10,000+, and the ** after Django's discount is also normal, but from the following three perspectives, Django is unsettling.
The first is the loss of barriers.
While he actively advocated that intellectual property rights should be respected and protected, as a result, Django's designs did not receive the protection they deserved.
The second is that the new product is unexpected.
Peugeot's new product launch in 2023 is called New Django, which is very difficult for retro lovers, on the one hand, because motorcyclists like and recognize Peugeot from the three cars Django, City Star, and SF4, and everyone defaults that Peugeot Motorcycle's new products should at least conform to the previous positioning.
On the other hand, because Peugeot Motorcycle has not released a new car for too long, the expectations of motorcycle friends are very high, but I never expected that Peugeot finally played a big game, the new product is neither retro, nor sporty, and at the same time, it is not cost-effective, but a new "modern retro" new scooter.
Finally, the configuration is relatively conservative.
Django's competitiveness is gradually declining is an objective fact, and the current domestic 250 pedal needs 150,000+, not only the power is large, but the configuration is equipped with dual-channel ABS+TCS as standard, in this environment, open any article related to Django **, you are likely to see the following comments.
Let's get some big displacement pedals.
The engine is shaking, and an upgrade is recommended.
Django Sr. has a different engine and adds some new configurations.
I want to increase front and rear ABS, TCS, and front and rear shock absorption.
If you put the new battery-like motorcycle configuration in the Django Caferacer, it would be perfect.
And so on......Is it true that Peugeot is no longer upgrading Django?
Obviously not, Django is at the time of a generational change.
Yu Qing is that consumers want Django iteration, the above comments are the inner voice of motorcycle friends, everyone really hopes that it can become better, at least update a dual-channel ABS, for the safety of riding to add protection.
According to Peugeot's 2-3 year cycle of replacement, Django will inevitably usher in a facelift in 2024.
In 2015, Peugeot Django was officially sold in China, which was divided into three versions: classic, sport, and casual, and the main hardware was equipped with an air-cooled 150 engine.
In 2016, everything was fine, and Django didn't change much.
In 2017, the color scheme was updated and everything else was fine.
In 2018, this year is the 120th anniversary of the establishment of Peugeot motorcycles, the third year of Django's official sales in China, and also the day of Django's first facelift.
In 2019, the color scheme was updated, and everything else was fine.
In 2020, Django was updated to a 150cc liquid-cooled engine, which is different from the previous machine that has been hacked into the GY6 (in fact, it is not the GY6), Peugeot owns the complete intellectual property rights of this engine, this is Django's second major facelift, just two years after the last facelift.
In 2021, the color scheme has been updated, and everything else is fine.
In 2022, the crossover model Django TT will be launched, which looks like a major facelift, but it is actually a small facelift.
In 2023, the crossover model Django Caferacer will be launched, which looks like a major facelift, but it is actually a small facelift.
From 2015 to 2018, Django ushered in the first facelift in three years.
From 2018 to 2020, Django ushered in the second major facelift in two years.
From 2020 to 2024, four years, it is time for Django to usher in a third major facelift.
What new configurations will be added?
Based on Peugeot's previous generational style, it is speculated that there are three possibilities for this facelift.
Speculation 1: The basic configuration has been comprehensively improved.
For example, the brakes are replaced with better brakes, dual-channel ABS and TCS are added, and the details of the workmanship are upgraded to make the body look more elegant.
Speculation 2: Iterative upgrade of the engine.
The engine in the New Django is very good, with four valves for a quicker rev increase and output characteristics that are also good for city riding, with both acceleration and some tail speed.
Speculation 3, the launch of a special version.
While completing the above upgrades, Django will be iterated into a special model similar to TT and Caferacer, and the volume will also be increased, focusing on mid-to-high-end consumers.
As for the value for money.
At the moment when the willingness to consume is sluggish and competing products copy Django's design, price reduction must not be the best solution for Peugeot motorcycles, nor is it the market appeal of "Peugeot" as a world-renowned brand, because the retro pedal itself has a certain premium attribute, for quality users who care about brand value and regard retro pedals as "accessories" in life, especially after a round of imitation baptism, everyone will still choose Django. So what Django has to do is not to reduce the price to the end, but to endure loneliness and "be the best yourself".
In other words, we can understand Django as an original** mechanical watch, and now there are 1:1 appearances on the market, cheaper replicas, and cheaper LCD electronic models, as ordinary consumers, we are looking forward to ** Hurry up and reduce the price, join the involution. This is also the most true and simple desire of ordinary consumers, the so-called love and hate.
But for the brand, the most important thing it should do is to stabilize the target users, and continue to provide products that can satisfy the target users, there will always be people who are cheaper in terms of cost performance, but there is a soul of design, and excellent product quality, but these things are not available to every manufacturer.
It is expected that Peugeot's update will be officially announced in February-March 2024, and as for the results, let's wait and see.