After the occurrence in Gansu, well-known domestic sports brands responded and donated materials to the disaster area. ANTAThe group announced a donation of 40 million yuan for cold equipmentHongxing ErkeLi Ning SportsXtepZhongqiao Sportsand other enterprises have also donated money and materials. These sports brands not only performed well in this Gansu **, but also took active actions in many previous natural disasters. They did not hesitate to donate when needed, showing outstanding commitment and love.
Hongxing ErkeAs a sports brand, it didn't do well in the previous years, but still didn't hesitate to donate when needed. Their atmosphere and responsibility truly show the power of the light of domestic products. In contrast, some well-known international brands are in ChinaCharityIn terms of business, it has been a little "stingy", although it has gained a lot of revenue and profits in China, but inCharityThere is a lack of action.
For example, after the occurrence of Gansu **, domestic sports brands donated materials to help the disaster area as soon as possible, and international brandsNikewithAdidasThe performance is relatively conservative. AlthoughAdidasdonated 5 million yuan of cold materials, butNikeand other brands did not see any representation. Although these international big names can't be asked to donate too much, in the age of the Internet, businesses are inCharityThe impact of business performance on consumers is very large.
Domestic sports brands are inCharityThe performance of the career fully demonstrates the Zheng Zheng of the Chinese brandIron bonesThis is one of the main reasons why they are recognized by consumers in the domestic market. This sense of responsibility and responsibility has led to an increase in the sales and market share of domestic sports brands.
toHongxing ErkeFor example, although its revenue is small compared to the big international brands, it is doing itCharityThe aspect is very powerful. During the epidemic in 2020,Hongxing Erkedonated 10 million yuan in supplies, and during the 2021 Henan flood, despite a loss of 2200 million yuan, but they took out 50 million yuan to support the disaster area. This sense of responsibility to the society has won the recognition and support of consumers.
Compared to domestic sports brands, international brands are not ideal in terms of growth. NikewithAdidasrevenue growth has been relatively slow, especiallyAdidas, due to the impact of some special events, its revenue even fell by 36%. This further illustrates that Chinese consumers are "grateful for their kindness" and tend to support brands that contribute to society.
In my opinion, corporateCharityBehavior is not only to meet social responsibility, but also to enhance the brand image. Domestic sports brands are inCharityThe atmosphere and responsibility shown in the aspect not only make people feel the "power of China", but also win the recognition and support of the majority of consumers.
However, I also think that international brands still have a considerable advantage in the competition in the domestic market, which should not be ignored. Although theirsCharityDonations are relatively conservative, but the brand influence and product quality they demonstrate in other areas still attract many consumers. After all, consumers will ultimately choose the right product for them, not just look at itCharityBehavior.
Therefore, for international brands, it is not only necessary to continue to improve product quality and brand image, but also:CharityMake more efforts in the career. By actively participating in social good, they can better connect with consumers and increase brand loyalty, leading to greater success in the Chinese market.
To sum up, domestic sports brands are inCharityThe performance in the career has left a deep impression and shows the Zheng Zheng of the Chinese brandIron bonesand the spirit of responsibility. Although the revenue scale of the international brands is larger, they are inCharityThe performance is relatively conservative, which has also had a certain impact on their development in the Chinese market. In the future, I believe that the success of international brands in the Chinese market will depend on their product quality, brand influence, and moreCharityCommitment and performance in the business.