Recently, it was revealed that the "reunion" of Blizzard and NetEase has been put on the agenda, and the two sides chose to re-cooperate a year later. Industry insiders generally believe that the core motivation for this decision is that both sides are very optimistic about the potential of the Chinese market.
According to the 21st Century Business Herald, Blizzard's choice to join hands with NetEase again is regarded as the shortest way for the national server to reopen. In addition, Microsoft intends to adapt Blizzard's IP into a mobile game, and the partnership with NetEase is also considered one of the best options. The departure of Activision Blizzard CEO Bobby Kotick provides an opportunity for this cooperation to some extent, and is seen as the "culprit" for Blizzard and NetEase to stop working together.
Zhang Shule, the industry's leading person, told the 21st Century Business Herald: "There are no eternal friends in the shopping mall, only eternal interests. This quote aptly explains the vagaries of the business world. Blizzard and NetEase once "broke up", but now they are working together again, demonstrating the close connection between the strategic layout and business interests of the two parties in the Chinese market.
Recent rumors about the "reunion" of Blizzard and NetEase have attracted widespread attention. 36 Krypton, Finance Associated Press and other domestic ** have reported that the news comes from multiple independent channels, strongly hinting at this upcoming cooperation. The hot search on Weibo was even dominated by related topics, which caused widespread heated discussions.
In addition, sources revealed that although the cooperation has been confirmed, NetEase and Blizzard need to re-establish the national server operation team and conduct tests of servers and systems. This series of work takes time, and players may have to wait for half a year or even longer.
So far, NetEase and Blizzard have not responded to these rumors, making players look forward to the details of the "compound". In this partnership, the focus of attention will be on how the two parties will work together to create a new situation, and what kind of gaming experience Chinese players will eventually usher in. While waiting for the official news, game enthusiasts are increasingly looking forward to classics like World of Warcraft.
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