The Great Counterattack!Ideal to become the first domestic luxury brand, second only to BBA and Tesla.
At the beginning of July, major companies in the automotive industry released their June reports. From the data, we can see that all companies in this round of new energy fields have performed well, especially BYD, Li and Yi'an.
BYD sold 250,000 units, and Yi'an sold 450,000 units, with an ideal sales volume of 320,000 units, Wuling Colorful, Leap, Nezha, NIO, ZEEKR, Haval New Energy and ORA all sold more than 10,000 units.
However, behind these data, many people may forget one thing, that is, new energy domestic cars have shaken the foundation of foreign luxury brands in the field of high-end luxury cars.
In terms of sales, in addition to BBA and Tesla, Li Auto is the only brand with sales of more than 300,000 yuan and the only domestic brand.
It can be said that Ideal has officially become the fifth luxury brand to deliver more than 30,000 vehicles in the fifth month after Mercedes-Benz, BMW, Audi and Tesla.
Seriously, this is a big surprise, after all, the most ideal car at the moment is a range-extender car, an electric car that needs to be refueled, which is the past"Cursed by someone who knows cars"technology.
The supporting scheme has been praised by traditional automobile companies"Fart in the crotch"It is the most backward technology with the lowest threshold.
But unexpectedly, now the ideal company relies on this technology to become the boss of domestic luxury cars. Driven by the sales of Li Auto, supercharging technology has become a new car manufacturer"Climb high branches"The wonderful means. Don't believe me, if you look at the new car manufacturers that sell well, do they all use supercharging technology?Best-selling new car manufacturers such as Li Auto, Leapmotor, and Nezha Automobile are all supercharged car manufacturers.
Why does "Ideal" sell well?There are two reasons for this:
1.No range anxiety and enjoy the fun of electric cars!
The supercharger can be oiled or electric, short-distance electricity, long-distance direct refueling, whether in the city or on the highway, there is no need to worry about running out of power, whether it is a vacation or daily, it doesn't matter if there is a charging pile queuing.
In the early days when the infrastructure such as charging piles was not particularly perfect, the supplementary plan alleviated everyone's anxiety about the number of kilometers traveled as much as possible, and at the same time allowed everyone to enjoy the fun brought by the tram.
2.Optimize product positioning, too precise.
Although many people say that the three essential technologies of Li Auto are refrigerators, sofas and large color TVs. But think about it, if everything else was pretty much the same, and you were given a refrigerator, a sofa, and a big color TV, who would you buy?The last one, of course.
Li Xiang's ideal positioning is a family car, preparing for family users, so in terms of practical configuration, it is better than other cars, and it is better to do more, and Li Xiang has studied the needs of users very accurately.
But on the other hand, although the range extender is currently popular, it has even become a new force in automobile production"Springboard", but because of the low threshold and quick effect, there are still many people who choose the range extender.
But it can't be the only technical route that car companies rely on to survive, mainly because of the low threshold and high returns, it is destined to be a technology, just a transition.
Therefore, although the range extender is good, you can't bet everything on it, the future will definitely be the world of pure electricity, the range extender is like the PHS of the year, it will be popular at the right time, but it will always be eliminated by 3G, 4G and other technologies, which is the inevitability of scientific and technological progress.