On December 14th, the reporter came to Tianqi Zhilian Science and Technology Innovation Park with the "Avenue Trip @ Common Prosperity" ** Wind Picking Group to feel that industrial digitalization has injected new vitality into garment enterprises.
The fashion garment industry is the dominant industry in Linping District, and 80% of the first in Hangzhou is produced in Linping.
However, in Linping, the long-standing difficulties in resource integration, industrial chain coordination, and brand innovation in the garment industry have been comprehensively superimposed with the industrial spillover, the two ends of the industrial chain, and the epidemic situation in recent years, resulting in a surge in the cost of small, medium and micro garment enterprises, a decline in orders, and a shortage of funds.
How to change the "separate battle" of small and scattered workshops into the development of regional integration?Zhejiang Provincial Garment Industry Innovation Service Complex came into being.
We need to use a platform to settle more professional factories, professional designers, and professional sales teams into a unified platform, so that every enterprise can do what it is best at, so that it can earn money in the section it is best at, instead of doing everything and competing with others as before. Di Biao, head of the Zhejiang Provincial Garment Industry Innovation Service Complex, told reporters.
Zhejiang Province Garment Industry Innovation Service Complex was established by Linping District, based on the principle of market-oriented operation, and Hangzhou Yishang Intelligent Technology Co., Ltd. as the complex operating agency, innovatively creating a digital integration architecture of the fashion industry and forming a "virtual group" of the fashion industry: the fashion industry cluster represented by clothing in Linping District is regarded as a group company, led by the operating agency, and cooperates with local and local leading enterprises to establish an industrial operation platform, and comprehensively uses the best chain, production capacity, talents, intellectual property rights, financial and other means to promote the digital transformation of fashion industry clusters.
The platform opens up important links in the fashion industry such as design, fabric, plate making, production, modeling, warehousing, and sales, provides personalized, one-stop, and holistic solutions for enterprises, and integrates small and micro fashion enterprises into a "virtual group" with close cooperation.
With the platform, the entire digitalization is controllable, from raw materials to the production end to the sales port is more transparent, we can screen out the right style faster, and solve the problem of supply and demand imbalance that we encountered before. Wen Yucang, general manager of Hangzhou Meibo Culture Media, said.
Today, the platform has covered 8,509 garment enterprises, including more than 3,000 in Linping District and more than 2,000 monthly active enterprises, facilitating a total amount of online orders of more than 500 million yuan, integrating 8 parks and more than 1,600 small, medium and micro enterprises with a total of 870,000 square meters of offline space. It has cultivated 17 independent innovation brands such as "Bosie", "Shenfang", "FEWMOD" and "Zhishang Technology", with a total market value of more than 3 billion.